Poultry International - February 2020 - 37

PoultryInternational ❙ 37

"As technology improves and
the price comes down, plant-based
alternatives are going to be an
ongoing threat," McCracken says.

market in 2020 and other developed
markets will follow suit," he says,
noting that emerging markets are also
exploring these to differentiate their
portfolio. "In the U.S. egg sector, the

■ Dark meat gains popularity
In 2019, broiler producers saw a boost
in dark meat disappearance - a trend
that will continue into 2020.
"On the demand side, there has
been a shift in consumer purchasing
behavior, which is now more inclusive
of dark meat this year than what we
have seen in the past," Earnest says.
He believes woody breast
syndrome played a role in shifting
consumer preferences away from
white meat. In addition, modern diets
focus on more protein, flavor and
palatability rather than low-calorie,
low-fat meats.
"Breast meat prices are sitting
at near historic lows, but dark meat
prices were up roughly 25% this year
on an annualized basis," he says.

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■ Differentiation

builds poultry demand
Poultry producers are embracing
differentiation to market their
products.
"Many of the bigger acquisitions
are targeting the value-added segment
and also the concept poultry market,"
Mulder says.
Mulder predicts concept poultry
offerings such as slower-growing
chicken, free-range and organic meat
and eggs will continue to develop.
"Europe will see its share of
concept poultry rise to 9% of the total
February 2020 ❙ www.WATTAgNet.com

move toward cage-free will continue,
but with ongoing uncertainty about
the speed of transformation as there
is a constant challenge in balancing
supply and demand."

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Poultry International - February 2020

Table of Contents for the Digital Edition of Poultry International - February 2020

Poultry International - February 2020
Contents
Editor’s Comment
WATTAgNet.com
Top 11 European poultry producers
The key to successful broiler chick brooding
VIV MEA expanded for 2020 show in Abu Dhabi
Fast food chains ponder impact of plant-based proteins
4 ways to manage biofilm in poultry drinking water
Understanding the entire poultry gut microbiome
FeedStrategy.com launches Animal Feed Formulations Library
5 broiler early nutrition research highlights
6 issues set to shape 2020 poultry feed production
VICTAM Asia a total animal feed and health event
How today’s larger broilers impact processing operations
Products
Marketplace
Advertisers’ Index
Poultry International - February 2020 - Poultry International - February 2020
Poultry International - February 2020 - Cover2
Poultry International - February 2020 - Contents
Poultry International - February 2020 - Editor’s Comment
Poultry International - February 2020 - 3
Poultry International - February 2020 - 4
Poultry International - February 2020 - WATTAgNet.com
Poultry International - February 2020 - Top 11 European poultry producers
Poultry International - February 2020 - 7
Poultry International - February 2020 - 8
Poultry International - February 2020 - 9
Poultry International - February 2020 - The key to successful broiler chick brooding
Poultry International - February 2020 - 11
Poultry International - February 2020 - 12
Poultry International - February 2020 - 13
Poultry International - February 2020 - 14
Poultry International - February 2020 - 15
Poultry International - February 2020 - VIV MEA expanded for 2020 show in Abu Dhabi
Poultry International - February 2020 - 17
Poultry International - February 2020 - Fast food chains ponder impact of plant-based proteins
Poultry International - February 2020 - 19
Poultry International - February 2020 - 4 ways to manage biofilm in poultry drinking water
Poultry International - February 2020 - 21
Poultry International - February 2020 - 22
Poultry International - February 2020 - 23
Poultry International - February 2020 - Understanding the entire poultry gut microbiome
Poultry International - February 2020 - 25
Poultry International - February 2020 - 26
Poultry International - February 2020 - 27
Poultry International - February 2020 - FeedStrategy.com launches Animal Feed Formulations Library
Poultry International - February 2020 - 29
Poultry International - February 2020 - 5 broiler early nutrition research highlights
Poultry International - February 2020 - 31
Poultry International - February 2020 - 32
Poultry International - February 2020 - 33
Poultry International - February 2020 - 6 issues set to shape 2020 poultry feed production
Poultry International - February 2020 - 35
Poultry International - February 2020 - 36
Poultry International - February 2020 - 37
Poultry International - February 2020 - 38
Poultry International - February 2020 - 39
Poultry International - February 2020 - VICTAM Asia a total animal feed and health event
Poultry International - February 2020 - 41
Poultry International - February 2020 - How today’s larger broilers impact processing operations
Poultry International - February 2020 - 43
Poultry International - February 2020 - 44
Poultry International - February 2020 - 45
Poultry International - February 2020 - 46
Poultry International - February 2020 - 47
Poultry International - February 2020 - Products
Poultry International - February 2020 - 49
Poultry International - February 2020 - 50
Poultry International - February 2020 - 51
Poultry International - February 2020 - Advertisers’ Index
Poultry International - February 2020 - Cover3
Poultry International - February 2020 - Cover4
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