Poultry International - February 2020 - 18

18 ❙ PoultryInternational

Fast food chains ponder impact
of plant-based proteins
A growing number of chains sold meat alternatives in 2019.
ELIZABETH DOUGHMAN

Q

Courtesy of KFC

uick service restaurant KFC successfully dipped its toes into the meat
alternative market in late November
- selling out of plant-based fried chicken in
under six hours in a recent test in Mississauga,
Canada.

Fad or long-lasting trend?
The move comes as a growing number of quick
service restaurants - including Burger King, White
Castle and Qdoba - put plant-based meat products on
their menus. However, no one quite knows yet if plantbased proteins will be here to stay.
"We do see [plant-based] as a bit more than a little
fad, but I don't know if it will be a major component of
the business," Tony Lowings, the CEO of KFC noted
to Forbes.
Earlier this year, KFC partnered with Beyond Meat
to trial a plant-based product in Atlanta. That product
also exceeded demand - and the restaurant ran out of
the chicken alternative in under five hours.  
Quick service rival McDonald's is taking plant-based
proteins seriously and recently debuted a soy-andwheat-based patty in Germany called the Big Vegan.

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"I don't think it's faddish. Whether it maintains
its same level of buzz I think is what's interesting,"
McDonald's CEO Steve Easterbrook told CNBC.

Consumer interest in plant-based meat
Nearly 90% of people trying plant-based foods do
not identify as vegan or vegetarian. The term 'flexitarian' - consumers who make an effort to reduce,
but not totally eliminate their meat consumption - has been a buzzword for retailers and food
producers in 2019. Many of these consumers cite
the environment as the primary factor behind their
changing diets, with 62% stating that they are
willing to reduce meat consumption due to environmental concerns in a Nielsen survey.
Regardless of whether plant-based proteins are a
passing fad or a long-lasting trend, being flexitarian
is "no longer a niche lifestyle choice but a prominent feature of mainstream food culture," consumer
research and market analysis company, the Hartman
Group, recently concluded. ■
www.WATTAgNet.com ❙ February 2020


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Poultry International - February 2020

Table of Contents for the Digital Edition of Poultry International - February 2020

Poultry International - February 2020
Contents
Editor’s Comment
WATTAgNet.com
Top 11 European poultry producers
The key to successful broiler chick brooding
VIV MEA expanded for 2020 show in Abu Dhabi
Fast food chains ponder impact of plant-based proteins
4 ways to manage biofilm in poultry drinking water
Understanding the entire poultry gut microbiome
FeedStrategy.com launches Animal Feed Formulations Library
5 broiler early nutrition research highlights
6 issues set to shape 2020 poultry feed production
VICTAM Asia a total animal feed and health event
How today’s larger broilers impact processing operations
Products
Marketplace
Advertisers’ Index
Poultry International - February 2020 - Poultry International - February 2020
Poultry International - February 2020 - Cover2
Poultry International - February 2020 - Contents
Poultry International - February 2020 - Editor’s Comment
Poultry International - February 2020 - 3
Poultry International - February 2020 - 4
Poultry International - February 2020 - WATTAgNet.com
Poultry International - February 2020 - Top 11 European poultry producers
Poultry International - February 2020 - 7
Poultry International - February 2020 - 8
Poultry International - February 2020 - 9
Poultry International - February 2020 - The key to successful broiler chick brooding
Poultry International - February 2020 - 11
Poultry International - February 2020 - 12
Poultry International - February 2020 - 13
Poultry International - February 2020 - 14
Poultry International - February 2020 - 15
Poultry International - February 2020 - VIV MEA expanded for 2020 show in Abu Dhabi
Poultry International - February 2020 - 17
Poultry International - February 2020 - Fast food chains ponder impact of plant-based proteins
Poultry International - February 2020 - 19
Poultry International - February 2020 - 4 ways to manage biofilm in poultry drinking water
Poultry International - February 2020 - 21
Poultry International - February 2020 - 22
Poultry International - February 2020 - 23
Poultry International - February 2020 - Understanding the entire poultry gut microbiome
Poultry International - February 2020 - 25
Poultry International - February 2020 - 26
Poultry International - February 2020 - 27
Poultry International - February 2020 - FeedStrategy.com launches Animal Feed Formulations Library
Poultry International - February 2020 - 29
Poultry International - February 2020 - 5 broiler early nutrition research highlights
Poultry International - February 2020 - 31
Poultry International - February 2020 - 32
Poultry International - February 2020 - 33
Poultry International - February 2020 - 6 issues set to shape 2020 poultry feed production
Poultry International - February 2020 - 35
Poultry International - February 2020 - 36
Poultry International - February 2020 - 37
Poultry International - February 2020 - 38
Poultry International - February 2020 - 39
Poultry International - February 2020 - VICTAM Asia a total animal feed and health event
Poultry International - February 2020 - 41
Poultry International - February 2020 - How today’s larger broilers impact processing operations
Poultry International - February 2020 - 43
Poultry International - February 2020 - 44
Poultry International - February 2020 - 45
Poultry International - February 2020 - 46
Poultry International - February 2020 - 47
Poultry International - February 2020 - Products
Poultry International - February 2020 - 49
Poultry International - February 2020 - 50
Poultry International - February 2020 - 51
Poultry International - February 2020 - Advertisers’ Index
Poultry International - February 2020 - Cover3
Poultry International - February 2020 - Cover4
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