Poultry International - January 2020 - 40

40 ❙ PoultryInternational
KEY TO COST AND LOSS CONTROL
photographs of these five trucks full
of dead birds parked at particular
points on the farm or at the plant
may make a greater impression.
A similar approach may be used,
for example, with water leaks and
loss, or packing paper.

Pygmalion Effect
The pygmalion effect refers to the
changes that may occur in a person's
behavior due to others' expectations.
If a worker believes that the
company trusts and views them positively his or her performance will
improve, and expectations are more
likely to be met, leading also to greater
self-confidence. In short, our brains are
influenced by those around us.
When we believe that a company
has a high degree of confidence
in us, oxytocin is released into the
brain leading to greater confidence
in ourselves, our colleagues and in
the company itself. This strengthens
the brain reward system, leading to
more satisfaction, making learning
more attractive and assigned goals
easier to achieve.
For application of the pygmalion
effect, take the example of lowering
the number of rejected birds that
quality control inspectors might find
at various stages of processing. Staff
from the processing line, maintenance and quality control must be
afforded the following:
■ The greatest knowledge possible

Mind map of issues related to short feed withdrawal
Bleed Tunnel:

Intense or unexpected wing flapping

1

2

SHORT FEED WITHDRAWAL

Quality and yield effects

Exit from the
last plucker:

Full crop is detected,
increasing the risk
of contaminating
other birds

EVISCERATION
3
Vent cutter:

Should the area close
to the vent be bulky,
there is greater risk of
cutting the intestines

4
Crop and Windpipe:

Should the crop contain a lot of feed,
there is greater risk of carcass
contamination inside and out
Source: Eduardo Cervantes López

A mind map, like pictured, can offer a simple explanation of how
issues in one area may lead to problems in others.
of the raw materials being
processed, the birds, including
their physiological reaction anteand post-mortem
■ An in-depth understanding of
the mini-details that influence
the quality of live birds during
processing
■ A continuous training program
for all staff so that they become
integrated quality control
supervisors
■ A clear definition of the procedures to be followed should a
problem be identified so that it
can quickly be communicated to

managers in the relevant areas,
with the aim of finding a resolution as quickly as possible
■ A properly communicated
reward program for targets that
have been met
■ Creation of a "Greatest
Challenge," with additional
payments should this be achieved
Staff should be encouraged to beat
expectations which will benefit the
plant and lead to commitment and
satisfaction when goals are beaten,
giving them economic peace of mind
due to the extra payments that they will
receive. ■

Eduardo Cervantes López is an international consultant based in Colombia. He can be contacted at icproave@
hotmail.com or via www.icproave.com
www.WATTAgNet.com ❙ January 2020


http://www.icproave.com http://www.WATTAgNet.com

Poultry International - January 2020

Table of Contents for the Digital Edition of Poultry International - January 2020

Poultry International - January 2020
Contents
Editor’s Comment
WATTAgNet.com
ASF drives global poultry market in 2020
US could find $1 billion market in China
PEAL succeeds as Rwanda’s first integrated poultry farm
Rwanda plans significant increase in chicken, egg output
Indian poultry to gain from food sector modernization
European Reference Center for poultry in operation
Mediterranean poultry: Solutions for everyone in Córdoba
Egg associations key for sector’s sustainable growth
Gen Z moms will dig deeper for information on chicken
Feed additives that will succeed in 2020 and beyond
Poultry processing staff key to cost and loss control
Products
Marketplace
Advertisers’ Index
Poultry International - January 2020 - CT1
Poultry International - January 2020 - CT2
Poultry International - January 2020 - Poultry International - January 2020
Poultry International - January 2020 - Cover2
Poultry International - January 2020 - Contents
Poultry International - January 2020 - Editor’s Comment
Poultry International - January 2020 - 3
Poultry International - January 2020 - 4
Poultry International - January 2020 - WATTAgNet.com
Poultry International - January 2020 - ASF drives global poultry market in 2020
Poultry International - January 2020 - 7
Poultry International - January 2020 - 8
Poultry International - January 2020 - 9
Poultry International - January 2020 - US could find $1 billion market in China
Poultry International - January 2020 - 11
Poultry International - January 2020 - 12
Poultry International - January 2020 - 13
Poultry International - January 2020 - PEAL succeeds as Rwanda’s first integrated poultry farm
Poultry International - January 2020 - 15
Poultry International - January 2020 - 16
Poultry International - January 2020 - 17
Poultry International - January 2020 - Rwanda plans significant increase in chicken, egg output
Poultry International - January 2020 - 19
Poultry International - January 2020 - Indian poultry to gain from food sector modernization
Poultry International - January 2020 - 21
Poultry International - January 2020 - 22
Poultry International - January 2020 - 23
Poultry International - January 2020 - European Reference Center for poultry in operation
Poultry International - January 2020 - 25
Poultry International - January 2020 - Mediterranean poultry: Solutions for everyone in Córdoba
Poultry International - January 2020 - 27
Poultry International - January 2020 - 28
Poultry International - January 2020 - 29
Poultry International - January 2020 - Egg associations key for sector’s sustainable growth
Poultry International - January 2020 - 31
Poultry International - January 2020 - Gen Z moms will dig deeper for information on chicken
Poultry International - January 2020 - 33
Poultry International - January 2020 - Feed additives that will succeed in 2020 and beyond
Poultry International - January 2020 - 35
Poultry International - January 2020 - 36
Poultry International - January 2020 - 37
Poultry International - January 2020 - Poultry processing staff key to cost and loss control
Poultry International - January 2020 - 39
Poultry International - January 2020 - 40
Poultry International - January 2020 - 41
Poultry International - January 2020 - Products
Poultry International - January 2020 - 43
Poultry International - January 2020 - Advertisers’ Index
Poultry International - January 2020 - Cover3
Poultry International - January 2020 - Cover4
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