Poultry International - January 2020 - 39

PoultryInternational ❙ 39

Employee engagement can benefit both the plant and the worker. Olivier Le Moal | iStock.com
When the brain reward system is activated, for
example, through an incentives program, the
neurotransmitter dopamine is activated, leading
to a state of pleasure, and this helps workers
to direct their attention to any details that might
put any reward in jeopardy. Offering an additional
payment may help to stimulate the brain processes to
ensure that the payment is received. These payments
may encourage learning and enhance performance.
Keeping the brain activated in this way can help
to build a culture that is aligned with company goals,
while changing a culture of punishment or sanction
can help to prevent aversion to loss decisions being
taken. A good example of this approach is that of
vehicle insurance companies that reward clients that
report no accidents at the end of the year.

Importance of illustration
How well operations are managed can be expressed as
a percentage, but data alone may not change workers'
thinking. For example, the number of birds that arrive
January 2020 ❙ www.WATTAgNet.com

How to manage rubber finger use during
poultry processing: www.WATTAgNet.
com/38941
at the processing plant dead due to heat stress, which
could reasonably be 0.10% or less of the total received. If
a company processes 100,000 birds per day, this would
equate to 100 birds. If the daily average loss is 150, an
additional 50 birds, or 0.05%, a company may decide to
address this figure, but what would be the best way to
achieve this?
Neuroscience may give some indicators of how to
achieve this. If we want staff to achieve a target, we
need to awake an interest in learning and a monetary
reward may be appropriate.
It may be deduced that these 50 additional lost
birds per day represent 15,600 lost birds annually, or
put another way, the loads of five trucks that transport
3,120 birds each. As simple numbers, this information
may not make a great impression, but showing staff


http://www.iStock.com https://www.wattagnet.com/articles/38941-how-to-manage-rubber-finger-use-during-poultry-processing https://www.wattagnet.com/articles/38941-how-to-manage-rubber-finger-use-during-poultry-processing http://www.WATTAgNet.com

Poultry International - January 2020

Table of Contents for the Digital Edition of Poultry International - January 2020

Poultry International - January 2020
Contents
Editor’s Comment
WATTAgNet.com
ASF drives global poultry market in 2020
US could find $1 billion market in China
PEAL succeeds as Rwanda’s first integrated poultry farm
Rwanda plans significant increase in chicken, egg output
Indian poultry to gain from food sector modernization
European Reference Center for poultry in operation
Mediterranean poultry: Solutions for everyone in Córdoba
Egg associations key for sector’s sustainable growth
Gen Z moms will dig deeper for information on chicken
Feed additives that will succeed in 2020 and beyond
Poultry processing staff key to cost and loss control
Products
Marketplace
Advertisers’ Index
Poultry International - January 2020 - CT1
Poultry International - January 2020 - CT2
Poultry International - January 2020 - Poultry International - January 2020
Poultry International - January 2020 - Cover2
Poultry International - January 2020 - Contents
Poultry International - January 2020 - Editor’s Comment
Poultry International - January 2020 - 3
Poultry International - January 2020 - 4
Poultry International - January 2020 - WATTAgNet.com
Poultry International - January 2020 - ASF drives global poultry market in 2020
Poultry International - January 2020 - 7
Poultry International - January 2020 - 8
Poultry International - January 2020 - 9
Poultry International - January 2020 - US could find $1 billion market in China
Poultry International - January 2020 - 11
Poultry International - January 2020 - 12
Poultry International - January 2020 - 13
Poultry International - January 2020 - PEAL succeeds as Rwanda’s first integrated poultry farm
Poultry International - January 2020 - 15
Poultry International - January 2020 - 16
Poultry International - January 2020 - 17
Poultry International - January 2020 - Rwanda plans significant increase in chicken, egg output
Poultry International - January 2020 - 19
Poultry International - January 2020 - Indian poultry to gain from food sector modernization
Poultry International - January 2020 - 21
Poultry International - January 2020 - 22
Poultry International - January 2020 - 23
Poultry International - January 2020 - European Reference Center for poultry in operation
Poultry International - January 2020 - 25
Poultry International - January 2020 - Mediterranean poultry: Solutions for everyone in Córdoba
Poultry International - January 2020 - 27
Poultry International - January 2020 - 28
Poultry International - January 2020 - 29
Poultry International - January 2020 - Egg associations key for sector’s sustainable growth
Poultry International - January 2020 - 31
Poultry International - January 2020 - Gen Z moms will dig deeper for information on chicken
Poultry International - January 2020 - 33
Poultry International - January 2020 - Feed additives that will succeed in 2020 and beyond
Poultry International - January 2020 - 35
Poultry International - January 2020 - 36
Poultry International - January 2020 - 37
Poultry International - January 2020 - Poultry processing staff key to cost and loss control
Poultry International - January 2020 - 39
Poultry International - January 2020 - 40
Poultry International - January 2020 - 41
Poultry International - January 2020 - Products
Poultry International - January 2020 - 43
Poultry International - January 2020 - Advertisers’ Index
Poultry International - January 2020 - Cover3
Poultry International - January 2020 - Cover4
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