Poultry International - January 2020 - 36

36 ❙ PoultryInternational
FEED ADDITIVES THAT WILL SUCCEED
at least those of developed (rich)
countries and especially large
urban centers where consumers
are far removed from agriculture
and easily swayed one way or the
other about it. So, there will be
an increasing market for organic
additives, that is additives that
can be used in organic feeds.

smarter than their adversaries if
they want to remain in business.
The immediate future is less
predictable than it was five years
ago, and it will become even less
so as time moves on. Flexibility is
no longer enough for additives to
remain profitable. Innovation has
become a stale word and means
sssimone | iStockphoto.com

efficient byproducts will have
to enter again into animal feed
formulas, and these will need an
efficiency boost. Otherwise, the
cost of production will increase,
making imitation meat products
appear less expensive, and thus
more interesting for the costminded consumer.

For more on poultry nutrition:
www.FeedStrategy.com

We will need to invent additives
that will enable us to use more of
those byproducts that today find
limited use, not only because they
contain less protein per se or less
digestible protein, but also more or
different anti-nutritional factors (the
great problem of most plant-based
protein sources.)

Organic market additives
Finally, organic - whatever that
term may mean to each market
- will not go away. And from
being a niche market today, it will
grow to be embraced by, if not
the majority global population,

A powder of cinnamon for
example may be more acceptable as
organic compared with a synthetic
form that provides the same active
substance. This is just an example,
and not a recommendation, to
illustrate how we need to think if
the feed additives industry is to
penetrate this market.
The animal feed industry is
changing, as it has always been
doing, although the pace now
is accelerating to the point that
research and development can no
longer keep pace. The additives
industry is, by nature, a shifting
one and must think even faster and

little when we see the same story
again and again.
Industry leaders will transform
the industry as they did in the past
or perish along with their followers.
Additives as an innovation might
be a recent thing (a few decades
old) but if one studies the history
of animal nutrition, one will find
many such innovations that failed to
keep pace and got lost in time. Who
remembers what feed tankage was?
It was as common in feed formulas
of the 1950s, just as phytase is
today. Will we still remember
phytase 70 years on if we discover
new vast rock phosphate mines? ■

Ioannis Mavromichalis, Ph.D., is an animal nutrition industry consultant. To contact Mavromichalis, email
imavromichalis@icloud.com.
www.WATTAgNet.com ❙ January 2020


http://www.iStockphoto.com http://www.FeedStrategy.com http://www.WATTAgNet.com

Poultry International - January 2020

Table of Contents for the Digital Edition of Poultry International - January 2020

Poultry International - January 2020
Contents
Editor’s Comment
WATTAgNet.com
ASF drives global poultry market in 2020
US could find $1 billion market in China
PEAL succeeds as Rwanda’s first integrated poultry farm
Rwanda plans significant increase in chicken, egg output
Indian poultry to gain from food sector modernization
European Reference Center for poultry in operation
Mediterranean poultry: Solutions for everyone in Córdoba
Egg associations key for sector’s sustainable growth
Gen Z moms will dig deeper for information on chicken
Feed additives that will succeed in 2020 and beyond
Poultry processing staff key to cost and loss control
Products
Marketplace
Advertisers’ Index
Poultry International - January 2020 - CT1
Poultry International - January 2020 - CT2
Poultry International - January 2020 - Poultry International - January 2020
Poultry International - January 2020 - Cover2
Poultry International - January 2020 - Contents
Poultry International - January 2020 - Editor’s Comment
Poultry International - January 2020 - 3
Poultry International - January 2020 - 4
Poultry International - January 2020 - WATTAgNet.com
Poultry International - January 2020 - ASF drives global poultry market in 2020
Poultry International - January 2020 - 7
Poultry International - January 2020 - 8
Poultry International - January 2020 - 9
Poultry International - January 2020 - US could find $1 billion market in China
Poultry International - January 2020 - 11
Poultry International - January 2020 - 12
Poultry International - January 2020 - 13
Poultry International - January 2020 - PEAL succeeds as Rwanda’s first integrated poultry farm
Poultry International - January 2020 - 15
Poultry International - January 2020 - 16
Poultry International - January 2020 - 17
Poultry International - January 2020 - Rwanda plans significant increase in chicken, egg output
Poultry International - January 2020 - 19
Poultry International - January 2020 - Indian poultry to gain from food sector modernization
Poultry International - January 2020 - 21
Poultry International - January 2020 - 22
Poultry International - January 2020 - 23
Poultry International - January 2020 - European Reference Center for poultry in operation
Poultry International - January 2020 - 25
Poultry International - January 2020 - Mediterranean poultry: Solutions for everyone in Córdoba
Poultry International - January 2020 - 27
Poultry International - January 2020 - 28
Poultry International - January 2020 - 29
Poultry International - January 2020 - Egg associations key for sector’s sustainable growth
Poultry International - January 2020 - 31
Poultry International - January 2020 - Gen Z moms will dig deeper for information on chicken
Poultry International - January 2020 - 33
Poultry International - January 2020 - Feed additives that will succeed in 2020 and beyond
Poultry International - January 2020 - 35
Poultry International - January 2020 - 36
Poultry International - January 2020 - 37
Poultry International - January 2020 - Poultry processing staff key to cost and loss control
Poultry International - January 2020 - 39
Poultry International - January 2020 - 40
Poultry International - January 2020 - 41
Poultry International - January 2020 - Products
Poultry International - January 2020 - 43
Poultry International - January 2020 - Advertisers’ Index
Poultry International - January 2020 - Cover3
Poultry International - January 2020 - Cover4
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