Poultry International - January 2020 - 35

PoultryInternational ❙ 35

Gut health additives
It is clear that many parties of
interest no longer want medicinal
drugs to be used in animal feeds,
and in some cases not even when
the animals get sick. As such,
and because we need to continue
protecting the health of intensively raised animals, we must
now look for alternatives that
cannot be associated with human
medicinal products.
"Natural" products will
become even more fashionable
in the animal health industry,
and by that I imply
products that originate in one form
or the other from
plants and not from
ores - although
both are "natural."
The current array of
plant-derived compounds
is negligible compared with
the vast weaponry available in
plants (and yeasts and microbes).
We are limited only by our
imagination and lack of funding.

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Brand identity additives
Cheap animal products will
continue to dominate the major
animal protein markets, but for
the rest, animal products will
require a special brand identity.
For example, there is "table" wine
sold for a few dollars a bottle and
epicurean wine sold for considerably more. Such difference in
animal products can be derived
from the type of additives they
are fed.
January 2020 ❙ www.WATTAgNet.com

For example, we can refer to
omega-3 fatty acid-enriched eggs
that are way more expensive, but
if they do what they claim on the
label, our immune system must be
boosted when we consume them.
Could vitamin-enriched eggs be
the next thing, or something else
that we need to think about now?
Has anyone tasted pork fed with
olive oil yet? I did.

Politically correct additives
Here, we must think in negative
terms. It is not what we can or
should use, but what we need to
avoid. Political or rather politically enforced trade barriers will
continue to be raised. Examples
range from antibiotic-free feeds
to ractopamine-free pork to
hormone-free beef to non-GMOfed animals.
As we face a global trade environment and a globally informed
local consumer populace, we
will be forced to abandon certain
practices, and whether we do
this proactively or reactively may

signify the difference between
staying in business or staying
profitable.

Feed efficiency additives
Animal performance cannot
continue to exceed current genetic
potential by a vast difference
unless we allow genetically modified (or gene edited) animals,
something highly unlikely to
happen. So, as genetic progress
diminishes its pace, the heavy
weight of progress will fall upon
feed efficiency.
In such a low-margin
business as the
animal industry, even
a 2-3% improvement
in feed efficiency is
good enough, and if
we look at feed digestibility tables, we can
see that overall dry matter
digestibility hardly exceeds
90% overall. So, small pushes
upward will be welcome, especially if they are accomplished
without increasing overall
production cost.

Byproduct additives
With alternative proteins trying
to replace real meat proteins, the
competition for plant proteins
will intensify, implying they
will become more expensive.
When we start eating soybean
meal, after we reshape it as
"meat," animals will need to
find another source of protein
to make real meat. Thus,
overlooked and obviously less


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Poultry International - January 2020

Table of Contents for the Digital Edition of Poultry International - January 2020

Poultry International - January 2020
Contents
Editor’s Comment
WATTAgNet.com
ASF drives global poultry market in 2020
US could find $1 billion market in China
PEAL succeeds as Rwanda’s first integrated poultry farm
Rwanda plans significant increase in chicken, egg output
Indian poultry to gain from food sector modernization
European Reference Center for poultry in operation
Mediterranean poultry: Solutions for everyone in Córdoba
Egg associations key for sector’s sustainable growth
Gen Z moms will dig deeper for information on chicken
Feed additives that will succeed in 2020 and beyond
Poultry processing staff key to cost and loss control
Products
Marketplace
Advertisers’ Index
Poultry International - January 2020 - CT1
Poultry International - January 2020 - CT2
Poultry International - January 2020 - Poultry International - January 2020
Poultry International - January 2020 - Cover2
Poultry International - January 2020 - Contents
Poultry International - January 2020 - Editor’s Comment
Poultry International - January 2020 - 3
Poultry International - January 2020 - 4
Poultry International - January 2020 - WATTAgNet.com
Poultry International - January 2020 - ASF drives global poultry market in 2020
Poultry International - January 2020 - 7
Poultry International - January 2020 - 8
Poultry International - January 2020 - 9
Poultry International - January 2020 - US could find $1 billion market in China
Poultry International - January 2020 - 11
Poultry International - January 2020 - 12
Poultry International - January 2020 - 13
Poultry International - January 2020 - PEAL succeeds as Rwanda’s first integrated poultry farm
Poultry International - January 2020 - 15
Poultry International - January 2020 - 16
Poultry International - January 2020 - 17
Poultry International - January 2020 - Rwanda plans significant increase in chicken, egg output
Poultry International - January 2020 - 19
Poultry International - January 2020 - Indian poultry to gain from food sector modernization
Poultry International - January 2020 - 21
Poultry International - January 2020 - 22
Poultry International - January 2020 - 23
Poultry International - January 2020 - European Reference Center for poultry in operation
Poultry International - January 2020 - 25
Poultry International - January 2020 - Mediterranean poultry: Solutions for everyone in Córdoba
Poultry International - January 2020 - 27
Poultry International - January 2020 - 28
Poultry International - January 2020 - 29
Poultry International - January 2020 - Egg associations key for sector’s sustainable growth
Poultry International - January 2020 - 31
Poultry International - January 2020 - Gen Z moms will dig deeper for information on chicken
Poultry International - January 2020 - 33
Poultry International - January 2020 - Feed additives that will succeed in 2020 and beyond
Poultry International - January 2020 - 35
Poultry International - January 2020 - 36
Poultry International - January 2020 - 37
Poultry International - January 2020 - Poultry processing staff key to cost and loss control
Poultry International - January 2020 - 39
Poultry International - January 2020 - 40
Poultry International - January 2020 - 41
Poultry International - January 2020 - Products
Poultry International - January 2020 - 43
Poultry International - January 2020 - Advertisers’ Index
Poultry International - January 2020 - Cover3
Poultry International - January 2020 - Cover4
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