Poultry International - January 2020 - 16

16 ❙ PoultryInternational
RWANDA'S FIRST INTEGRATED POULTRY FARM

PEAL raises Ross 308 birds to an age of 42 to 45 days and has become the main supplier of broiler meat
both locally and nationally. Mark Clements
Supply side issues are not the only difficulties for any
poultry producer operating in the country. The average
Rwandan still consumes meat on a less-than-weekly basis
and most do not have refrigerators. Additionally, chicken
meat is more expensive than beef or goat meat.
While the local climate may be ideal for raising broilers,
there are numerous migratory birds and being 1,700 meters
above sea level means that a percentage of fertilized eggs
will not hatch because they came from breeder flocks that
are kept at sea level. While the farm may have up-to-date
equipment and trained and engaged staff,  having all of its
units on one site is not ideal.

Managing director
Neal Roper explained
that the tight controls
governing the
farm have allowed the
business to develop in
the way anticipated
and will provide the
opportunity for it to move
forward in whatever way
may be the best direction.

Looking to the future

There are also plans to establish an export division with
the Congo and Uganda being the first export markets to be
targeted, notes managing director Neal Roper.
He noted that Rwanda was once a dumping ground for
Ugandan chicken, but that Rwandan production is now
cheaper and, with a processing plant operating to international standards, PEAL's product should be attractive in
the neighboring market.
That said, PEAL looks well placed to succeed. ■

Lam said, "This started as an impact investment to help
people, but it exceeded expectations and now we want
to ramp up the business." PEAL has an immediate goal
of tripling production and a target of processing 30,000
broilers per week.
It also wants to produce its own hatching eggs, which
are currently imported from Turkey, which would mean
establishing its own breeding flock on site.

Mark Clements

www.WATTAgNet.com ❙ January 2020


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Poultry International - January 2020

Table of Contents for the Digital Edition of Poultry International - January 2020

Poultry International - January 2020
Contents
Editor’s Comment
WATTAgNet.com
ASF drives global poultry market in 2020
US could find $1 billion market in China
PEAL succeeds as Rwanda’s first integrated poultry farm
Rwanda plans significant increase in chicken, egg output
Indian poultry to gain from food sector modernization
European Reference Center for poultry in operation
Mediterranean poultry: Solutions for everyone in Córdoba
Egg associations key for sector’s sustainable growth
Gen Z moms will dig deeper for information on chicken
Feed additives that will succeed in 2020 and beyond
Poultry processing staff key to cost and loss control
Products
Marketplace
Advertisers’ Index
Poultry International - January 2020 - CT1
Poultry International - January 2020 - CT2
Poultry International - January 2020 - Poultry International - January 2020
Poultry International - January 2020 - Cover2
Poultry International - January 2020 - Contents
Poultry International - January 2020 - Editor’s Comment
Poultry International - January 2020 - 3
Poultry International - January 2020 - 4
Poultry International - January 2020 - WATTAgNet.com
Poultry International - January 2020 - ASF drives global poultry market in 2020
Poultry International - January 2020 - 7
Poultry International - January 2020 - 8
Poultry International - January 2020 - 9
Poultry International - January 2020 - US could find $1 billion market in China
Poultry International - January 2020 - 11
Poultry International - January 2020 - 12
Poultry International - January 2020 - 13
Poultry International - January 2020 - PEAL succeeds as Rwanda’s first integrated poultry farm
Poultry International - January 2020 - 15
Poultry International - January 2020 - 16
Poultry International - January 2020 - 17
Poultry International - January 2020 - Rwanda plans significant increase in chicken, egg output
Poultry International - January 2020 - 19
Poultry International - January 2020 - Indian poultry to gain from food sector modernization
Poultry International - January 2020 - 21
Poultry International - January 2020 - 22
Poultry International - January 2020 - 23
Poultry International - January 2020 - European Reference Center for poultry in operation
Poultry International - January 2020 - 25
Poultry International - January 2020 - Mediterranean poultry: Solutions for everyone in Córdoba
Poultry International - January 2020 - 27
Poultry International - January 2020 - 28
Poultry International - January 2020 - 29
Poultry International - January 2020 - Egg associations key for sector’s sustainable growth
Poultry International - January 2020 - 31
Poultry International - January 2020 - Gen Z moms will dig deeper for information on chicken
Poultry International - January 2020 - 33
Poultry International - January 2020 - Feed additives that will succeed in 2020 and beyond
Poultry International - January 2020 - 35
Poultry International - January 2020 - 36
Poultry International - January 2020 - 37
Poultry International - January 2020 - Poultry processing staff key to cost and loss control
Poultry International - January 2020 - 39
Poultry International - January 2020 - 40
Poultry International - January 2020 - 41
Poultry International - January 2020 - Products
Poultry International - January 2020 - 43
Poultry International - January 2020 - Advertisers’ Index
Poultry International - January 2020 - Cover3
Poultry International - January 2020 - Cover4
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