Poultry International - January 2020 - 15

PoultryInternational ❙ 15

PEAL, located in Bugesera, near the capital city Kigali, is the first integrated poultry company operating
in Rwanda. Mark Clements
hatches its own chicks, 50% of which serve its own
needs directly, 30% go to a major client, while the
remaining 20% are sold to local farmers.
Its own multi-age flocks are kept on locally
sourced, rice husk bedding which is then sold as
fertilizer and any used water or other waste is
returned to the land. Waste from the processing plant
goes to a pig farm.
The business is in cuts of 50%, and supplies
airlines, hotels and supermarkets. Kigali is the main
destination for product, where the company accounts
for 75% of the market, while nationwide, 50% of
chicken meat sold comes from PEAL chickens. The
company can supply up to 10,000 chickens a week and
slaughters to demand.
PEAL chicken is instantly recognizable, as the
company is the only poultry producer in Rwanda to
sell its product in branded packing. This not only
ensures product standout but is part of the company's
traceability program. PEAL is currently the only
company in the country to offer a program like this.

Issues to overcome
PEAL may be successfully running, but reaching this
January 2020 ❙ www.WATTAgNet.com

Rwandan egg farm uses modern
production techniques:
www.WATTAgNet.com/articles/32650
point has not been easy and difficulties continue to arise.
The Rwandan poultry market is typified by boom
and bust, with great price volatility. When prices rise,
more are tempted to enter the market, but a lack of
enforced legislation means that new entrants do not
necessarily do the best possible job, and their actions
can have implications for producers across the market.
Until the sector becomes more formalized, this type of
problem is expected to continue.
This is not the only issue, there are also more dayto-day problems to solve. There is 24-hour security on
farm with dogs to prevent theft.
Water had to be brought on site and supplies remain
limited. Looking more widely, security of supply
can hinder the business. For example, for two years
obtaining soy was problematic. While this may have
resolved, now difficulties have arisen in securing maize
supplies.
Imports are expensive and transport can also be an
issue with containers being held in port.


http://www.WATTAgNet.com/articles/32650 http://www.WATTAgNet.com

Poultry International - January 2020

Table of Contents for the Digital Edition of Poultry International - January 2020

Poultry International - January 2020
Contents
Editor’s Comment
WATTAgNet.com
ASF drives global poultry market in 2020
US could find $1 billion market in China
PEAL succeeds as Rwanda’s first integrated poultry farm
Rwanda plans significant increase in chicken, egg output
Indian poultry to gain from food sector modernization
European Reference Center for poultry in operation
Mediterranean poultry: Solutions for everyone in Córdoba
Egg associations key for sector’s sustainable growth
Gen Z moms will dig deeper for information on chicken
Feed additives that will succeed in 2020 and beyond
Poultry processing staff key to cost and loss control
Products
Marketplace
Advertisers’ Index
Poultry International - January 2020 - CT1
Poultry International - January 2020 - CT2
Poultry International - January 2020 - Poultry International - January 2020
Poultry International - January 2020 - Cover2
Poultry International - January 2020 - Contents
Poultry International - January 2020 - Editor’s Comment
Poultry International - January 2020 - 3
Poultry International - January 2020 - 4
Poultry International - January 2020 - WATTAgNet.com
Poultry International - January 2020 - ASF drives global poultry market in 2020
Poultry International - January 2020 - 7
Poultry International - January 2020 - 8
Poultry International - January 2020 - 9
Poultry International - January 2020 - US could find $1 billion market in China
Poultry International - January 2020 - 11
Poultry International - January 2020 - 12
Poultry International - January 2020 - 13
Poultry International - January 2020 - PEAL succeeds as Rwanda’s first integrated poultry farm
Poultry International - January 2020 - 15
Poultry International - January 2020 - 16
Poultry International - January 2020 - 17
Poultry International - January 2020 - Rwanda plans significant increase in chicken, egg output
Poultry International - January 2020 - 19
Poultry International - January 2020 - Indian poultry to gain from food sector modernization
Poultry International - January 2020 - 21
Poultry International - January 2020 - 22
Poultry International - January 2020 - 23
Poultry International - January 2020 - European Reference Center for poultry in operation
Poultry International - January 2020 - 25
Poultry International - January 2020 - Mediterranean poultry: Solutions for everyone in Córdoba
Poultry International - January 2020 - 27
Poultry International - January 2020 - 28
Poultry International - January 2020 - 29
Poultry International - January 2020 - Egg associations key for sector’s sustainable growth
Poultry International - January 2020 - 31
Poultry International - January 2020 - Gen Z moms will dig deeper for information on chicken
Poultry International - January 2020 - 33
Poultry International - January 2020 - Feed additives that will succeed in 2020 and beyond
Poultry International - January 2020 - 35
Poultry International - January 2020 - 36
Poultry International - January 2020 - 37
Poultry International - January 2020 - Poultry processing staff key to cost and loss control
Poultry International - January 2020 - 39
Poultry International - January 2020 - 40
Poultry International - January 2020 - 41
Poultry International - January 2020 - Products
Poultry International - January 2020 - 43
Poultry International - January 2020 - Advertisers’ Index
Poultry International - January 2020 - Cover3
Poultry International - January 2020 - Cover4
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