Eastern European poultry market
offers growth potential
Investment and proximity to strong neighbouring
markets mean that Polish and Romanian poultry
production can look forward to a bright future.
Poland and Romania occupy a
fantastic place on the poultry map.
Both are large countries with excellent
resources and with fantastic potential
for growth. There are a number of
reasons why these areas are so full of
potential for poultry producers.
Romania joined the European
Union in 2007, and has the seventh
largest population in the Eurozone
at 21. 5 million. However, poultry
consumption is just 18kg per head
(compared to a UK average of 27kg
per head) so there is a real opportunity
for the poultry industry to increasingly
provide low-cost, high-protein meat to
the Romanian market and beyond.
Poland is a great place to build an
export market into Western Europe
and it also has great links into the
huge Eastern markets, too, being
within 24 hours’ travel of a large
number of countries.
Over the last 10 years, the number
of parent stock placed in Poland has
risen from 5. 5 million to 7. 1 million
and we can see this peaking at 7. 5
million in the next few years.
This has, in turn, created a
burgeoning export market with
around 2 million birds currently being
exported as meat, eggs and chicks
to the UK, Switzerland, Germany,
Romania and France. A lot of business
is also conducted with the Ukraine.
Historically, the poultry industry
in Romania was under government
control. Now, private enterprises are
responsible for poultry production in
the country and the future is looking
bright despite the current economic
Today, Romanian producers are
at the cutting edge of industry
innovation. The country has
embraced the integrated market
model. Many producers have control
of the entire process from breeding
to transport and even retail outlets
selling their meat. As in other
European countries, the integrated
model is paying dividends for
State-of-the-art GP facilities, including
rearing and laying farms, located
near Poznan, Western Poland, built
following an agreement between
BroMargo and Aviagen.
Romania is one of Aviagen’s key
markets in the Central and Eastern
European Region: In 2010, Aviagen
shipped over 1 million Ross 308
parent stock birds to Romania for the
first time and there is certainly scope
for more success. In that year alone,
domestic production expanded by
at least 30% and not only is there a
strong internal market but Romania
borders five other countries so
there is also the potential for export
business. Excellent transport links
also mean that Romanian producers
can look further afield.
Infrastructure is also playing
a huge part in Poland’s success.
Superb poultry farming resources,
from slaughterhouses, feed mills
and processing plants to hatcheries,
veterinary laboratories and many
well-equipped poultry farms mean
Poland easily delivered 740 million
broilers in 2010.
This is more interesting when
you consider how the Polish poultry