Poultry International

and Stadil, the most effective CSR is relevant CSR. The initiative or project that a company chooses to become involved with should have some relevance to its actual product or industry.

Stadil stressed to the IEC audience that to be fully effective, as well as being credible to the consumer, the CSR initiative should also be carefully promoted, making the customer feel good about choosing that product, because they believe that it helps a wider cause.

He urged businesses to communicate modestly, but effectively and, where possible, to enlist a partner organisation to communicate the message. According to Stadil, using a partner company in this way helps to reinforce the facts, and tell customers what is being done, but it appears more modest.

Different cultures value
different CSR initiatives

When considering how to implement a CSR initiative, it is critical to remember that what people

Any CSR initiative must be relevant to the industry or product, argues Christian Stadil.

Initiatives must be
carefully chosen and
well aligned with
strategic goals

AIRSNIP AIR POWERED SCISSORS

• Increase processing speeds and yields. • Reduce operator fatigue. • Low price.

• Low maintenance costs.

• Durable all metal construction.

• Many shape and length of blades to fit all applications.

• Other applications: wing trim,
tenderloin trim, heart and liver
harvest, tail removal, toenail
and pad trimming.

Model 35 PA- 2 Models 15, 35 & 70

Gizzard Trim

& Split

Deboned Thigh & Breast Trim

consider to be important varies from country to country, and continent to continent.

Professor John explained that, according to recent research, in the US and Europe, treating workers fairly is considered to be most important. In China, India and Russia, people believe that safe working conditions and high quality products are the top priority; while in Canada and Australia, the focus is on the environment.

Professor John and Stadil both encouraged IEC members to practice corporate social responsibility, but to ensure that the initiatives were carefully chosen, well aligned with the business’s overall strategic goals, and carefully communicated. ◻

Chicken Neck Breaking
Jarvis Products Corporation
33 Anderson Road, Middletown CT. 06457
Telephone (860) 347-7271
Fax (860) 347-9905
E-mail sales@jarvisproducts.com
http:// www.jarvisproducts.com