Poultry International

Exclusive WATT survey reveals nutrition trends

Our Poultry Nutrition
In 2010, my company will invest in:

and Feeding Survey
throws light on an
optimistic industry,

Replacement/upgrading of feed milling facilities/equipment
Expansion of feed milling
facilities/equipment

ready to try alternative
ingredients and invest
in feed milling and

0% 10% 20% 30% 40%
Replacement/upgrading of poultry/egg production facilities/equipment Expansion of poultry/egg production facilities/equipment

50%

60%

poultry production.

Companies are planning investments in equipment and facilities, particularly replacement and upgrades to feed milling equipment.

WAT T PoultryUSA, Poultry International and Feed International magazines asked 164 industry people responsible for producing and using poultry feeds worldwide about their business outlook and key trends involving supply chain integrity, composition of rations, sustainability, investment and more. Here are key findings:

✷ Over half (51%) foresee slowly improving sales and profits over the next 12 months.

✷ “Cost of grains” and “management of feeding programmes to achieve performance” were rated as the two most important concerns in all world regions.

✷ “Food safety and/or supply chain risk” was rated the third-highest concern by North American respondents but ranked lower in other world regions.

✷ Worldwide, 43% of respondents say that new or tighter audits are in place to ensure supply chain integrity, while at the same time

40% believe more needs to be done to guarantee the integrity of the supply chain.

✷ Fifty-six percent expect their use of alternative ingredients and enzymes to increase over the next three years.

✷ More than half (55%) have a written sustainability strategy which incorporates nutrition and/ or feeding.

✷ Feed production volume and poultry and egg production are predicted to increase in 2010.

Survey participants

Survey responses came from a cross section of businesses including consulting nutritionists/veterinarians (20%), feed manufacturing (17%), broiler production (15%), egg production (15%), breeding/ hatching operations (13%), turkey/ duck production (4%), as well as manufacturers and distributors of feed additives and premixes and others.

Responses came from around the globe, including North America (33%), Asia (21%), Latin America (18%), Europe (9%), Africa (8%), Middle East (6%) and Asia Pacific (5%).

Business outlook for 2010

The poultry nutrition sector’s business outlook is optimistic worldwide. Fifty-one percent of respondents believe that there will be slowly improving sales and profits; 18% expect business conditions will improve significantly in the second half of 2010; and 23% say that business conditions (sales and profits) are good now. Only 8% expect negative or poor profitability due to economic conditions. This optimistic outlook is held in every world region.