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Volume 49 Number 2
Features
10 French poultry market under strain
Faced with growing competition, the French
poultry industry needs to rely on its strengths.
14 VIV Europe o;ers options for the future
With VIV Europe returning to its hometown of
Utrecht, it promises to be a not-to-miss event.
18 Poultry’s global future is here
JBS’ purchase of a majority stake in Pilgrim’s
Pride gives new traction to the
transnational, multiprotein
business model.
22 Standing out in the
egg industry
Even the simple egg can bene;t
from branding and marketing.
Cover picture: © Cynoclub / Fotolia.com
Departments
2Web Site News
4 Breaking Boundaries
6 Around the World
40 Products
43 Marketplace
44 Advertisers’ Index
26 MDM – a key driver for
India’s egg industry
A government initiative
is keeping children well
nourished and helping the
egg industry to grow.
30 On-farm research
benefiting producers
Cobb’s commercially-run farm, near Ipswich,
UK, is o;ering extra insigh into broiler growing.
32 The human role in poultry disease
outbreaks
;oroughly addressing transmission routes
from humans to birds may prevent disease
outbreaks.
36 Worker welfare and the bottom line
Addressing the needs of harvesters and
transporters can ensure fewer rejected birds at
processing.
