VIV Europe offers
options for the future
With VIV Europe
returning to its home
town of Utrecht, it
promises to be a
not-to-miss event.
Europe is a high cost and highly
regulated market for egg and
poultry meat production. To survive
in this environment, producers
need to keep up to date with the
latest developments in production
techniques and goods and services.
Controlling costs and complying
with legislation, however, are not only
essential for European producers,
but the region nevertheless provides
many examples of production
methods that can be adapted or
reproduced elsewhere.
With VIV Europe returning to its origins
in Utrecht, a strong showing is expected
from both exhibitors and visitors.
✷ April 20-21: 11.00-19.00
VIV Europe 2010
✷ April 22: 11.00-17.00
✷ Jaarbeurs
✷ Utrecht, the
Netherlands
www.viveurope.nl
Show
facts
“67% of exhibitors will
have an interest in the
poultry industry.”
great learning experience.
At the last edition of the show,
there were some 21,984 visitors,
drawn to the event to see the latest
o;erings from over 650 exhibitors. The
show attracts a strong international
interest with 70% of visitors coming
from outside the Netherlands and
exhibitors coming from 42 di;erent
countries. Poultry is a key area of the
event, with 67% of exhibitors being
suppliers to the poultry industry!
VIV Europe returns this year,
taking place in late April at the
Jaarbeurs Exhibition Centre, Utrecht,
the Netherlands. It o;ers an ideal
opportunity not only to see just
what possibilities are available to
producers to increase the e;ciency
of their businesses, but will also be a
Learning
In addition to the commercial
exhibition, VIV Europe 2010 will also
o;er a number of other benefits
to visitors, and a strong line of key
speakers has been arranged for the
opening ceremony, for example.
Those speakers already confirmed
include Professor Dr John Hodges,
animal geneticist, who will talk on
“Sustainable Agriculture and Food,
the Foundation of Quality Life.”
Nan-Dirk Mulder, associate director
of food and agriculture research
at Rabobank, will look at global
investments in the animal protein
sector, while Gerda Verbung, Minister
of Agriculture, Nature and Food
Quality, the Netherlands, will also
speak.
