Father and son: PHW Group Chairman Paul-Heinz Wesjohann
and CEO Peter Wesjohann
Independent organisations and the company’s own
veterinary inspectors carry out regular tests among the
selected feeding farms. Managers have a strict hygiene
and welfare regime to follow covering feed and water
availability, stocking rates, ventilation, heating and
lighting with full documentation required at every stage.
The contracted farmers rearing and feeding
Wiesenhof poultry also have strict product quality
and welfare guidelines. On-floor housing with natural
straw litter is mandatory. Broilers, for example, have
a stocking density maximum of 35kg live weight per
square metre. Depending on their age, this means
between 18 and 23 birds per square metre.
Bio-chickens and turkeys
With 20 percent of German households preferring
“natural production” methods for their food (ACNielsen
Trend Navigator Bio 2007), it is not surprising that
Wiesenhof has put some priority into the integrated
production of organic poultry meat.
Already in 2002, the company was enjoying first
success with its organic poultry products and by
2004 had changed its “free range” broiler lines so that
they could be registered as organic, too, under the
EC Organic Agriculture Regulation and under the
Bio Quality label issued by the German Ministry of
Agriculture and Consumer Protection.
In the past two years, introductions have widened the
range of these value-added meats with products such
as broiler breast fillets, wings and drumsticks as well
as bio-turkey breast and steaks. Even newer is a range
of poultry meat sausage from the bio-sector including
smoked turkey breast and a poultry meat version of the
German speciality Jagdwurst or hunter’s sausage.
Wiesenhof bio-broilers and turkeys are produced
on elite contracted farms where, for example, stocking
Visi t us at Euro Tier — Hall 14 D 20
The same basic needs... welfare
The natural alternative for improved
hygiene and welfare in animal husbandry
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