Poultry International - November 2019 - 17

PoultryInternational ❙ 17

that it would reach the heart of pork production. 
Since the first outbreak was reported in August
2018, it is estimated that China has lost about 20%
of its sow population - which is more than the total
sow population in the U.S. Vietnam has also reported
culling more than 4 million pigs. 
For 2019, the expected shortfall in pork production in
China alone will represent more than twice the total volume
of global pork meat exports in 2018.  Simply put, it will
not be possible for other countries to make up for Asia's
production shortfall.  Considering that ASF is still ravaging
the countryside in many Asian countries, the anticipated
effect on pork consumption will last for several years. 
Consumers are likely to initially accept higher pork
prices, but the growing demand for animal proteins will
push them to look for alternatives to their favorite porkbased dishes. 

What's this mean for the poultry industry?
Except Malaysia, with per capita poultry meat consumption of 46.9 kg, poultry meat consumption in many
Asian countries is below the 14.4 kg world average, and
this alone suggests room for expansion. Poultry meat
is an excellent candidate to replace pork in many local
dishes. Eggs also have a great role to play in providing
consumers with additional animal-sourced protein. 
However, the switch from pork to poultry and eggs
will not happen by itself. Beef, mutton and fish are also
alternatives. Poultry and egg producers in Asian countries must pool their resources to design and implement
impactful marketing campaigns targeting this newly
available market segment. Now is the time to join forces
and work together to remind consumers that poultry
meat and eggs are protein options to include in a well
balanced meal. ■

Vincent Guyonnet, DVM, Ph.D., is a consultant to the poultry sector with a focus on international development.

November 2019 ❙ www.WATTAgNet.com


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Poultry International - November 2019

Table of Contents for the Digital Edition of Poultry International - November 2019

Poultry International - November 2019
Contents
Editor’s Comment
WATTAgNet.com
10 tips for proper broiler evisceration How to improve evisceration efficiency and reduce cross-contamination at the poultry processing plant.
US Hispanic market for chicken needs to be claimed
Spain’s largest cage-free egg producer urges animal welfare
ASF offers major opportunities for poultry, egg producers
Employee ventilation training key to layer farm success
Could avian flu-resistant chickens be a commercial reality?
What does science say about poultry sustainability?
How managing layer weight and nutrition impacts egg size
Key considerations to minimize processed poultry rejects
Marketplace
Advertisers’ Index
Poultry International - November 2019 - CT1
Poultry International - November 2019 - CT2
Poultry International - November 2019 - Poultry International - November 2019
Poultry International - November 2019 - Cover2
Poultry International - November 2019 - Contents
Poultry International - November 2019 - Editor’s Comment
Poultry International - November 2019 - 3
Poultry International - November 2019 - 4
Poultry International - November 2019 - WATTAgNet.com
Poultry International - November 2019 - 10 tips for proper broiler evisceration How to improve evisceration efficiency and reduce cross-contamination at the poultry processing plant.
Poultry International - November 2019 - 7
Poultry International - November 2019 - 8
Poultry International - November 2019 - 9
Poultry International - November 2019 - US Hispanic market for chicken needs to be claimed
Poultry International - November 2019 - 11
Poultry International - November 2019 - Spain’s largest cage-free egg producer urges animal welfare
Poultry International - November 2019 - 13
Poultry International - November 2019 - 14
Poultry International - November 2019 - 15
Poultry International - November 2019 - ASF offers major opportunities for poultry, egg producers
Poultry International - November 2019 - 17
Poultry International - November 2019 - 18
Poultry International - November 2019 - 19
Poultry International - November 2019 - Employee ventilation training key to layer farm success
Poultry International - November 2019 - 21
Poultry International - November 2019 - 22
Poultry International - November 2019 - 23
Poultry International - November 2019 - Could avian flu-resistant chickens be a commercial reality?
Poultry International - November 2019 - 25
Poultry International - November 2019 - 26
Poultry International - November 2019 - What does science say about poultry sustainability?
Poultry International - November 2019 - 28
Poultry International - November 2019 - 29
Poultry International - November 2019 - How managing layer weight and nutrition impacts egg size
Poultry International - November 2019 - 31
Poultry International - November 2019 - Key considerations to minimize processed poultry rejects
Poultry International - November 2019 - 33
Poultry International - November 2019 - 34
Poultry International - November 2019 - 35
Poultry International - November 2019 - Advertisers’ Index
Poultry International - November 2019 - Cover3
Poultry International - November 2019 - Cover4
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