Poultry International - November 2019 - 16

16 ❙ PoultryInternational

Guest editorial

by

Vincent Guyonnet, DVM, Ph.D.

ASF offers major opportunities
for poultry, egg producers
Poultry meat and eggs are more than capable of replacing
pork in consumer affections.

C

hanging consumer habits and preferences is
extremely hard, consequently, marketers typically spend a lot of money and efforts to convince
consumers that their products are the best. Once these
consumers are on board, it is usually very hard to change
their minds unless there are special circumstances. 
This is true for the food sector, and the current crisis
with pork production and the devastating effect of African
swine fever (ASF) on the pork industry may just be one of
these special circumstances. After years of struggling with
avian influenza, the poultry and egg sectors in Asia now
have the opportunity to recover some of their lost ground.

Huge scale
The average annual per capita consumption of pork
meat in Asia at 12.8 kg is only slightly above the 12.3 kg
world average, but this figure can be misleading.
In China and Vietnam, both countries currently
devastated by ASF, consumers have made pork their
favorite source of animal protein, annually consuming
30.4 kg and 29.7 kg, respectively, slightly less than
Europeans, the biggest pork consumers (35.5 kg). 
China is the largest producer of pork in the world,
with 54.5 million tons produced in 2017, while
Vietnam is the 6 largest pork producer with 3.7
million tons. Between 2007 and 2017, pork production increased in China and Vietnam by 27% and
45.2%, respectively. The growing demand for pork
in China has been so strong that despite being the
world's largest producer, it still has to rely on imports
to satisfy demand, with 1.464 million tons imported

Pork may be the meat of choice for many Asian
consumers, but now is the time to market the
benefits of chicken meat and eggs. Vincent Guyonnet
in 2017, or the equivalent of the entire pork production of Italy, the world's 13 largest producer.     

African swine fever
As its name suggests, this viral disease ASF was first identified in Africa and confined for many years to the African
continent, short of some brief incursions into Southern Europe.  
ASF can cause up to 100% mortality and there are
currently no available vaccines. Good hygiene and
biosecurity measures are the only tools available to pork
producers. Starting in the mid-2000s, ASF has been
slowly migrating from Africa to Asia, raising concerns
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Poultry International - November 2019

Table of Contents for the Digital Edition of Poultry International - November 2019

Poultry International - November 2019
Contents
Editor’s Comment
WATTAgNet.com
10 tips for proper broiler evisceration How to improve evisceration efficiency and reduce cross-contamination at the poultry processing plant.
US Hispanic market for chicken needs to be claimed
Spain’s largest cage-free egg producer urges animal welfare
ASF offers major opportunities for poultry, egg producers
Employee ventilation training key to layer farm success
Could avian flu-resistant chickens be a commercial reality?
What does science say about poultry sustainability?
How managing layer weight and nutrition impacts egg size
Key considerations to minimize processed poultry rejects
Marketplace
Advertisers’ Index
Poultry International - November 2019 - CT1
Poultry International - November 2019 - CT2
Poultry International - November 2019 - Poultry International - November 2019
Poultry International - November 2019 - Cover2
Poultry International - November 2019 - Contents
Poultry International - November 2019 - Editor’s Comment
Poultry International - November 2019 - 3
Poultry International - November 2019 - 4
Poultry International - November 2019 - WATTAgNet.com
Poultry International - November 2019 - 10 tips for proper broiler evisceration How to improve evisceration efficiency and reduce cross-contamination at the poultry processing plant.
Poultry International - November 2019 - 7
Poultry International - November 2019 - 8
Poultry International - November 2019 - 9
Poultry International - November 2019 - US Hispanic market for chicken needs to be claimed
Poultry International - November 2019 - 11
Poultry International - November 2019 - Spain’s largest cage-free egg producer urges animal welfare
Poultry International - November 2019 - 13
Poultry International - November 2019 - 14
Poultry International - November 2019 - 15
Poultry International - November 2019 - ASF offers major opportunities for poultry, egg producers
Poultry International - November 2019 - 17
Poultry International - November 2019 - 18
Poultry International - November 2019 - 19
Poultry International - November 2019 - Employee ventilation training key to layer farm success
Poultry International - November 2019 - 21
Poultry International - November 2019 - 22
Poultry International - November 2019 - 23
Poultry International - November 2019 - Could avian flu-resistant chickens be a commercial reality?
Poultry International - November 2019 - 25
Poultry International - November 2019 - 26
Poultry International - November 2019 - What does science say about poultry sustainability?
Poultry International - November 2019 - 28
Poultry International - November 2019 - 29
Poultry International - November 2019 - How managing layer weight and nutrition impacts egg size
Poultry International - November 2019 - 31
Poultry International - November 2019 - Key considerations to minimize processed poultry rejects
Poultry International - November 2019 - 33
Poultry International - November 2019 - 34
Poultry International - November 2019 - 35
Poultry International - November 2019 - Advertisers’ Index
Poultry International - November 2019 - Cover3
Poultry International - November 2019 - Cover4
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