Poultry International - November 2019 - 13

PoultryInternational ❙ 13

Benjamín Ruiz

Rubén Martínez, CEO of Rujamar, shares his
thoughts on animal welfare and the business
opportunity he believes cage-free production may
offer. Cindy Burgos

Industria Avícola during a tour of the Rujamar
facilities in San Lorenzo de la Parrilla, a municipality in the Castilla-La Mancha province.
Martinez does not doubt that, sooner or later, cages
will be banned.
The operation includes an egg packing
area, rearing house, a production house with cage-free
hens and two feed plants (one is for organic feed).
Everything must be done in an orderly fashion and
must be viable, with a well-structured business plan
and a well-made commercial network.
"I have managed to focus my business to be
able to sell cage-free eggs at a good price," said
Martinez, who has opted for digital technology in
virtually all processes.

production costs are between 20% and 25% more
than in cages; free range is 50% more expensive and
organic costs twice as much as cage free.
"I am convinced that floor production will be the
system that will replace cages," Martínez said. This
system sees more success compared with free range or
organic because birds are better protected and there is
greater control, resulting in lower mortality.
Cage-free aviaries with 200,000 hens only exist in
Spain and the United States. A poultry house like that
is hard to manage. In Spain, very large houses are
used, but alternative production systems are not the
norm, he said.
Rujamar has five houses that exceed 150,000
birds - "an outrage" for a European alternative
production system.

Where does the pressure come from?
Europe underwent a huge transformation in 2012 with
the elimination of conventional cages. Then came
enriched cages, which have roosts, nests and a series of
requirements that make them much better than before.
Despite the changes, hens were still caged.
Pressure for changing systems was imposed by the

Production on the floor may be the future
Rujamar produces 295 million brown eggs per year in
the aviary, with an average weight of 62 grams with
Lohmann, Isa Brown and Hy-Line hens.
Production peaks are below 93%, have higher
mortality rate and higher production costs. Floor

The CEO of Avícola Rujamar, Rubén Martínez, presents the facilities of the
largest producer of cage-free eggs in Spain, a poultry farm located in Cuenca.
Video by Cindy Burgos https://vimeo.com/354252215
November 2019 ❙ www.WATTAgNet.com


https://vimeo.com/354252215 https://www.vimeo.com/354252215 http://www.WATTAgNet.com

Poultry International - November 2019

Table of Contents for the Digital Edition of Poultry International - November 2019

Poultry International - November 2019
Contents
Editor’s Comment
WATTAgNet.com
10 tips for proper broiler evisceration How to improve evisceration efficiency and reduce cross-contamination at the poultry processing plant.
US Hispanic market for chicken needs to be claimed
Spain’s largest cage-free egg producer urges animal welfare
ASF offers major opportunities for poultry, egg producers
Employee ventilation training key to layer farm success
Could avian flu-resistant chickens be a commercial reality?
What does science say about poultry sustainability?
How managing layer weight and nutrition impacts egg size
Key considerations to minimize processed poultry rejects
Marketplace
Advertisers’ Index
Poultry International - November 2019 - CT1
Poultry International - November 2019 - CT2
Poultry International - November 2019 - Poultry International - November 2019
Poultry International - November 2019 - Cover2
Poultry International - November 2019 - Contents
Poultry International - November 2019 - Editor’s Comment
Poultry International - November 2019 - 3
Poultry International - November 2019 - 4
Poultry International - November 2019 - WATTAgNet.com
Poultry International - November 2019 - 10 tips for proper broiler evisceration How to improve evisceration efficiency and reduce cross-contamination at the poultry processing plant.
Poultry International - November 2019 - 7
Poultry International - November 2019 - 8
Poultry International - November 2019 - 9
Poultry International - November 2019 - US Hispanic market for chicken needs to be claimed
Poultry International - November 2019 - 11
Poultry International - November 2019 - Spain’s largest cage-free egg producer urges animal welfare
Poultry International - November 2019 - 13
Poultry International - November 2019 - 14
Poultry International - November 2019 - 15
Poultry International - November 2019 - ASF offers major opportunities for poultry, egg producers
Poultry International - November 2019 - 17
Poultry International - November 2019 - 18
Poultry International - November 2019 - 19
Poultry International - November 2019 - Employee ventilation training key to layer farm success
Poultry International - November 2019 - 21
Poultry International - November 2019 - 22
Poultry International - November 2019 - 23
Poultry International - November 2019 - Could avian flu-resistant chickens be a commercial reality?
Poultry International - November 2019 - 25
Poultry International - November 2019 - 26
Poultry International - November 2019 - What does science say about poultry sustainability?
Poultry International - November 2019 - 28
Poultry International - November 2019 - 29
Poultry International - November 2019 - How managing layer weight and nutrition impacts egg size
Poultry International - November 2019 - 31
Poultry International - November 2019 - Key considerations to minimize processed poultry rejects
Poultry International - November 2019 - 33
Poultry International - November 2019 - 34
Poultry International - November 2019 - 35
Poultry International - November 2019 - Advertisers’ Index
Poultry International - November 2019 - Cover3
Poultry International - November 2019 - Cover4
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