Poultry International - November 2019 - 10

10 ❙ PoultryInternational

US Hispanic market for chicken
needs to be claimed
The Hispanic market has outsized potential for food sales over the next 40
years, but chicken companies need to tailor their marketing to the segment.

C

onsider the case of Jacksonville, Floridabased Southeastern Grocers, which five years
ago was losing market share to independent
grocery stores in markets heavily populated by
Hispanics. Since then the chain has opened 27 stores in
Hispanic neighborhoods and has completely revamped
its approach to marketing to the customer segment.        
Speaking at the Chicken Marketing Summit, Frank
Thurlow, formerly category director for beef and poultry
with Southeastern Grocers, said, "We had to figure out
what the Hispanic customer was looking for and what
we needed to do to be attractive to that customer."
Thurlow shared some numbers about the

importance of the Hispanic market segment with the
chicken marketers:
■ The U.S. Hispanic market with a population of 57.5
million and buying power today of $1.7 trillion is
growing. It is projected that by 2060 the population
will nearly double and buying power will exceed
$3.5 trillion.
■ The median age for Hispanics is 27, which is 10
years younger than non-Hispanics. Affluence
among Hispanics is rising faster than the general
population.
■ Almost 25 percent of all children under 10 years of
age in the U.S. live in Hispanic households.
www.WATTAgNet.com ❙ November 2019

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GARY THORNTON


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Poultry International - November 2019

Table of Contents for the Digital Edition of Poultry International - November 2019

Poultry International - November 2019
Contents
Editor’s Comment
WATTAgNet.com
10 tips for proper broiler evisceration How to improve evisceration efficiency and reduce cross-contamination at the poultry processing plant.
US Hispanic market for chicken needs to be claimed
Spain’s largest cage-free egg producer urges animal welfare
ASF offers major opportunities for poultry, egg producers
Employee ventilation training key to layer farm success
Could avian flu-resistant chickens be a commercial reality?
What does science say about poultry sustainability?
How managing layer weight and nutrition impacts egg size
Key considerations to minimize processed poultry rejects
Marketplace
Advertisers’ Index
Poultry International - November 2019 - CT1
Poultry International - November 2019 - CT2
Poultry International - November 2019 - Poultry International - November 2019
Poultry International - November 2019 - Cover2
Poultry International - November 2019 - Contents
Poultry International - November 2019 - Editor’s Comment
Poultry International - November 2019 - 3
Poultry International - November 2019 - 4
Poultry International - November 2019 - WATTAgNet.com
Poultry International - November 2019 - 10 tips for proper broiler evisceration How to improve evisceration efficiency and reduce cross-contamination at the poultry processing plant.
Poultry International - November 2019 - 7
Poultry International - November 2019 - 8
Poultry International - November 2019 - 9
Poultry International - November 2019 - US Hispanic market for chicken needs to be claimed
Poultry International - November 2019 - 11
Poultry International - November 2019 - Spain’s largest cage-free egg producer urges animal welfare
Poultry International - November 2019 - 13
Poultry International - November 2019 - 14
Poultry International - November 2019 - 15
Poultry International - November 2019 - ASF offers major opportunities for poultry, egg producers
Poultry International - November 2019 - 17
Poultry International - November 2019 - 18
Poultry International - November 2019 - 19
Poultry International - November 2019 - Employee ventilation training key to layer farm success
Poultry International - November 2019 - 21
Poultry International - November 2019 - 22
Poultry International - November 2019 - 23
Poultry International - November 2019 - Could avian flu-resistant chickens be a commercial reality?
Poultry International - November 2019 - 25
Poultry International - November 2019 - 26
Poultry International - November 2019 - What does science say about poultry sustainability?
Poultry International - November 2019 - 28
Poultry International - November 2019 - 29
Poultry International - November 2019 - How managing layer weight and nutrition impacts egg size
Poultry International - November 2019 - 31
Poultry International - November 2019 - Key considerations to minimize processed poultry rejects
Poultry International - November 2019 - 33
Poultry International - November 2019 - 34
Poultry International - November 2019 - 35
Poultry International - November 2019 - Advertisers’ Index
Poultry International - November 2019 - Cover3
Poultry International - November 2019 - Cover4
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