Poultry International - September 2019 - 26

26 ❙ PoultryInternational
BLOCKCHAIN TECHNOLOGY

In the future, producers may use blockchain applications to streamline payments and profit from their data.
elenabs | iStock.com

dollar value is difficult to quantify.
"Nobody can give that. I can give you a number, but, by
definition, that's a made-up number," De Ruyter de Wildt
says. "Food companies fear missing out, but at the same
time, they want to know exactly what the [return on investment] will be. You can't. This is the attitude of the industry
toward new technology. It's a big risk."
2. Regulation: Europe's General Data Protection
Regulation (GDPR) may complicate blockchain's progress.
"The GDPR basically says, you as a person have the
right to be forgotten in digital systems, but blockchain is
particularly good at not allowing [things] to be forgotten,"
De Ruyter de Wildt says.
3. Standardization: Some efforts are underway but, to
date, a global standard for the use of blockchain in food

value chains does not exist yet.
"Food safety is such an important issue, but the question is, from a [blockchain] standardization perspective,
who is going to do that?" she says. "There are a few
players who could, but nobody is really jumping on this.
Who is picking up the bill?"
De Ruyter de Wildt recommends collective action
from the private sector and a push toward harmonization.
4. Quality assurance: Garbage in, garbage out.
Blockchain itself cannot guarantee the safety or quality
of a product, but it does allow stakeholders to quickly
identify problems and the bad actors. De Ruyter de
Wildt points out that blockchain pushes for a stronger
commitment to data, improving data quality, because of
its immutability and unstoppable nature.
www.WATTAgNet.com ❙ September 2019


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Poultry International - September 2019

Table of Contents for the Digital Edition of Poultry International - September 2019

Poultry International - September 2019
Contents
Editor’s Comment
Italy’s poultry producers saw mixed results in 2018
Marketing poultry products to younger generations
African poultry health scheme aiding women, society
Poultry Africa 2019 to address rapidly changing consumption
Why providing choices is key for poultry breeders
Cobb’s New Zealand facility now serving Asia-Pacific
Blockchain technology has big potential beyond transparency
7 cage-free layer nutrition issues that require attention
Processing considerations key to poultry meat quality
Products
Advertisers’ Index
Marketplace
Poultry International - September 2019 - CT1
Poultry International - September 2019 - CT2
Poultry International - September 2019 - Poultry International - September 2019
Poultry International - September 2019 - Cover2
Poultry International - September 2019 - CT3
Poultry International - September 2019 - CT4
Poultry International - September 2019 - Contents
Poultry International - September 2019 - Editor’s Comment
Poultry International - September 2019 - 3
Poultry International - September 2019 - Italy’s poultry producers saw mixed results in 2018
Poultry International - September 2019 - 5
Poultry International - September 2019 - 6
Poultry International - September 2019 - 7
Poultry International - September 2019 - Marketing poultry products to younger generations
Poultry International - September 2019 - 9
Poultry International - September 2019 - 10
Poultry International - September 2019 - 11
Poultry International - September 2019 - African poultry health scheme aiding women, society
Poultry International - September 2019 - 13
Poultry International - September 2019 - Poultry Africa 2019 to address rapidly changing consumption
Poultry International - September 2019 - 15
Poultry International - September 2019 - 16
Poultry International - September 2019 - 17
Poultry International - September 2019 - Why providing choices is key for poultry breeders
Poultry International - September 2019 - 19
Poultry International - September 2019 - Cobb’s New Zealand facility now serving Asia-Pacific
Poultry International - September 2019 - 21
Poultry International - September 2019 - 22
Poultry International - September 2019 - 23
Poultry International - September 2019 - Blockchain technology has big potential beyond transparency
Poultry International - September 2019 - 25
Poultry International - September 2019 - 26
Poultry International - September 2019 - 27
Poultry International - September 2019 - 7 cage-free layer nutrition issues that require attention
Poultry International - September 2019 - 29
Poultry International - September 2019 - 30
Poultry International - September 2019 - 31
Poultry International - September 2019 - Processing considerations key to poultry meat quality
Poultry International - September 2019 - 33
Poultry International - September 2019 - 34
Poultry International - September 2019 - Products
Poultry International - September 2019 - Marketplace
Poultry International - September 2019 - Cover3
Poultry International - September 2019 - Cover4
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