Poultry International - September 2019 - 20

20 ❙ PoultryInternational

Cobb's New Zealand facility
now serving Asia-Pacific
New Cobb facility responds to growing demand
from Asia-Pacific chicken industry
JENNY HONE

W

Meeting rising demand for chicken meat
The Asia-Pacific region is a rapidly expanding market.
Home to 4.4 billion people, its population is set to
grow 20% by 2050. Combined with rising incomes and
stable economies, this is leading to an increase in protein
consumption in the region - particularly chicken meat.
Cobb's pure-line complex, which took three years to
plan and build and saw an investment of close to US$50
million, began operations in January after its approval by
New Zealand's Ministry of Primary Industries to import
live poultry and hatching eggs from approved countries.
In May, approximately eight months after approval
was granted, the facility delivered its first grandparent
(GP) package to Bromley Park Hatcheries Group, a New
Zealand family-owned business that produces and sells
high-quality chicks, and has been a Cobb distributor

Cobb New Zealand pure-line facility delivers first
shipment: www.WATTAgNet.com/articles/37925

since 1990. The shipment is in line with Cobb's strategy
in this region to export high-quality chicks largely to
distributors and its own operation in China.
The new facility brings 80 jobs to the region, with
many coming from within the local community, including
from the indigenous Horahora Marae community.
"As we have done with other Cobb facilities around
the globe, we integrated the local community during
the building stage, and now the operational stage," said
Jimmy Chand, general manager of Cobb New Zealand.
"This allows us to provide work for the community and
ensures our new state-of-the-art facility is functioning to
supply our customers with consistent, quality products."

Low disease-risk point of supply
New Zealand is considered an ideal location for the
new site as historically it has experienced lower occurrences of poultry diseases such as avian influenza,
and is therefore expected to provide a stable and lower
disease-risk point of supply.
For example, when China halted
imports of genetic stocks from
two of its major suppliers - U.S.
www.WATTAgNet.com ❙ September 2019

omersukrugoksu | iStock.com

ith the recent opening of its new Avian
Transitional Facility in New Zealand,
Cobb-Vantress is set to take advantage of
the growing opportunities afforded by the Asia-Pacific
region, the world's largest poultry market.
Cobb-Vantress' new 368-acre site in Rontongaro, near
Huntley, south Auckland, is equipped with a hatchery,
quarantine house, nine rearing houses and 12 production houses, and will supply Cobb genetics to markets
including China, Indonesia, the Philippines and Thailand.


http://www.iStock.com http://www.WATTAgNet.com/articles/37925 http://www.WATTAgNet.com

Poultry International - September 2019

Table of Contents for the Digital Edition of Poultry International - September 2019

Poultry International - September 2019
Contents
Editor’s Comment
Italy’s poultry producers saw mixed results in 2018
Marketing poultry products to younger generations
African poultry health scheme aiding women, society
Poultry Africa 2019 to address rapidly changing consumption
Why providing choices is key for poultry breeders
Cobb’s New Zealand facility now serving Asia-Pacific
Blockchain technology has big potential beyond transparency
7 cage-free layer nutrition issues that require attention
Processing considerations key to poultry meat quality
Products
Advertisers’ Index
Marketplace
Poultry International - September 2019 - CT1
Poultry International - September 2019 - CT2
Poultry International - September 2019 - Poultry International - September 2019
Poultry International - September 2019 - Cover2
Poultry International - September 2019 - CT3
Poultry International - September 2019 - CT4
Poultry International - September 2019 - Contents
Poultry International - September 2019 - Editor’s Comment
Poultry International - September 2019 - 3
Poultry International - September 2019 - Italy’s poultry producers saw mixed results in 2018
Poultry International - September 2019 - 5
Poultry International - September 2019 - 6
Poultry International - September 2019 - 7
Poultry International - September 2019 - Marketing poultry products to younger generations
Poultry International - September 2019 - 9
Poultry International - September 2019 - 10
Poultry International - September 2019 - 11
Poultry International - September 2019 - African poultry health scheme aiding women, society
Poultry International - September 2019 - 13
Poultry International - September 2019 - Poultry Africa 2019 to address rapidly changing consumption
Poultry International - September 2019 - 15
Poultry International - September 2019 - 16
Poultry International - September 2019 - 17
Poultry International - September 2019 - Why providing choices is key for poultry breeders
Poultry International - September 2019 - 19
Poultry International - September 2019 - Cobb’s New Zealand facility now serving Asia-Pacific
Poultry International - September 2019 - 21
Poultry International - September 2019 - 22
Poultry International - September 2019 - 23
Poultry International - September 2019 - Blockchain technology has big potential beyond transparency
Poultry International - September 2019 - 25
Poultry International - September 2019 - 26
Poultry International - September 2019 - 27
Poultry International - September 2019 - 7 cage-free layer nutrition issues that require attention
Poultry International - September 2019 - 29
Poultry International - September 2019 - 30
Poultry International - September 2019 - 31
Poultry International - September 2019 - Processing considerations key to poultry meat quality
Poultry International - September 2019 - 33
Poultry International - September 2019 - 34
Poultry International - September 2019 - Products
Poultry International - September 2019 - Marketplace
Poultry International - September 2019 - Cover3
Poultry International - September 2019 - Cover4
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