Poultry International - September 2019 - 2

2 ❙ PoultryInternational

EDITOR'S COMMENT

BY

MARK CLEMENTS

Choices, choices, choices
A theme running throughout this issue is choice, whether it be
consumers opting for what they want, marketers aligning their
products to consumer tastes, individuals gaining access to their
chosen career paths or breeding companies supplying the type of
birds that the market requires.
Our lead story explores how consumers in Italy are choosing
more expensive products, whether it be cage-free eggs or valueadded prepared poultry products. The market as a whole was slightly smaller in
2018 in terms of volume of the poultry meat sold, but Italian households spent
more, as considerations from welfare to convenience played a greater role in
purchasing decisions.
Tastes change with rising incomes, and the younger generations tend to be,
overall, wealthier than their predecessors. Their adoption of new technologies
has meant that, for marketers, capturing their attention and encouraging them to
spend requires a new approach. How best to do that is put under the microscope.
Choices are all very well, as long as you have them, and we look at a scheme
in Africa that is opening up opportunities for women to work in animal health
- a role that traditionally has been denied them.

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Editor: Mark Clements

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Staff Reporter: Ann Reus
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From beginning to end
Looking back to where birds are sourced, our guest author this month looks
at why choice is key for poultry breeders. Genetics companies are sometimes accused of putting all their eggs in one basket, so to speak, but this a long way from
the truth. Different markets demand different birds, different groups want different products and, without the right stock, these demands cannot be satisfied.
Getting product to where it is needed is another issue, and we head to New
Zealand to see how one company is approaching that task.
What we all want, however, is a quality product, and without due care and
attention during processing, we are all going to be disappointed. Our regular
visit to the poultry processing plant looks at exactly this: how to ensure a quality
product. ■

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Poultry International - September 2019

Table of Contents for the Digital Edition of Poultry International - September 2019

Poultry International - September 2019
Contents
Editor’s Comment
Italy’s poultry producers saw mixed results in 2018
Marketing poultry products to younger generations
African poultry health scheme aiding women, society
Poultry Africa 2019 to address rapidly changing consumption
Why providing choices is key for poultry breeders
Cobb’s New Zealand facility now serving Asia-Pacific
Blockchain technology has big potential beyond transparency
7 cage-free layer nutrition issues that require attention
Processing considerations key to poultry meat quality
Products
Advertisers’ Index
Marketplace
Poultry International - September 2019 - CT1
Poultry International - September 2019 - CT2
Poultry International - September 2019 - Poultry International - September 2019
Poultry International - September 2019 - Cover2
Poultry International - September 2019 - CT3
Poultry International - September 2019 - CT4
Poultry International - September 2019 - Contents
Poultry International - September 2019 - Editor’s Comment
Poultry International - September 2019 - 3
Poultry International - September 2019 - Italy’s poultry producers saw mixed results in 2018
Poultry International - September 2019 - 5
Poultry International - September 2019 - 6
Poultry International - September 2019 - 7
Poultry International - September 2019 - Marketing poultry products to younger generations
Poultry International - September 2019 - 9
Poultry International - September 2019 - 10
Poultry International - September 2019 - 11
Poultry International - September 2019 - African poultry health scheme aiding women, society
Poultry International - September 2019 - 13
Poultry International - September 2019 - Poultry Africa 2019 to address rapidly changing consumption
Poultry International - September 2019 - 15
Poultry International - September 2019 - 16
Poultry International - September 2019 - 17
Poultry International - September 2019 - Why providing choices is key for poultry breeders
Poultry International - September 2019 - 19
Poultry International - September 2019 - Cobb’s New Zealand facility now serving Asia-Pacific
Poultry International - September 2019 - 21
Poultry International - September 2019 - 22
Poultry International - September 2019 - 23
Poultry International - September 2019 - Blockchain technology has big potential beyond transparency
Poultry International - September 2019 - 25
Poultry International - September 2019 - 26
Poultry International - September 2019 - 27
Poultry International - September 2019 - 7 cage-free layer nutrition issues that require attention
Poultry International - September 2019 - 29
Poultry International - September 2019 - 30
Poultry International - September 2019 - 31
Poultry International - September 2019 - Processing considerations key to poultry meat quality
Poultry International - September 2019 - 33
Poultry International - September 2019 - 34
Poultry International - September 2019 - Products
Poultry International - September 2019 - Marketplace
Poultry International - September 2019 - Cover3
Poultry International - September 2019 - Cover4
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