Poultry International - September 2019 - 17

PoultryInternational ❙ 17

We're seeing this demand stronger in Europe and
the U.S., and expect to see it more in other areas where
the middle class continues to grow.
Market trends reveal an increased interest in health
perceptions, natural foods, welfare and environmental
concerns, and consumers are willing to pay a premium
for food with higher perceived value. A parallel trend
is that, with growth in spending power and an increase
in two-income families, comes a greater need for
ready-made convenience foods, which require higher
levels of processing.
At the other end of the scale, in some developing
markets - particularly in Asia and Africa - there is
a preference for fresh birds from local markets. The
point is, no matter where consumers fall on the socioeconomic spectrum, it is the responsibility of primary
breeders to offer a high degree of choice.

Strengthening welfare, sustainability
While addressing multiple market needs, it's essential to
maintain a continuous focus on welfare and sustainability,
which aren't contrary to good business, but contribute to it.
Balanced genetic selection, coupled with innovations in flock management, is advancing the health and
welfare of all breeds of birds, while boosting economic
farmers' sustainability and lessening production's
environmental impact. And, due to growing social
consciousness and awareness in today's digital age, it's
now more important than ever for poultry breeding
companies to operate with high levels of communication and transparency. We need to be collaborating with
all stakeholders in the industry to explain how modern
poultry breeding works, and incorporating feedback.

Choice for today, tomorrow
Due to an ever-evolving consumer landscape, poultry
breeders must provide the market with an array of choices
to meet diverse consumer needs worldwide. Due to
advances in balanced breeding, we're able to rise to this
challenge and respond to evolving market preferences,
helping to preserve the industry for generations to come. ■

2&3 October 2019 - Kigali, Rwanda

* Professional organizer
* International network
* Experts' knowledge sharing

Expo for Sub-Saharan Africa
Expo & Seminars 2 DAYS
Meet at once 100 African and international poultry
suppliers and learn from them how to bring your
poultry farm business to the next level.
Wednesday,
2 October
10:00 - 17:00

Expo, Technical
best practice seminars

FREE
ENTRY

Thursday,
3 October
10:00 - 17:00

Expo, Technical
best practice seminars

FREE
ENTRY

Leadership
Conference 1 DAY
Strengthen your knowledge on profitable poultry
production in Africa and expand your network
internationally!
Tuesday,
1 October
09:00 - 17:00

September 2019 ❙ www.WATTAgNet.com

$ 99

Register via www.poultryafrica2019.com
Presented by:

Supported by:

Jan Henriksen is CEO of Aviagen.

Leadership
Conference

Media partners:


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Poultry International - September 2019

Table of Contents for the Digital Edition of Poultry International - September 2019

Poultry International - September 2019
Contents
Editor’s Comment
Italy’s poultry producers saw mixed results in 2018
Marketing poultry products to younger generations
African poultry health scheme aiding women, society
Poultry Africa 2019 to address rapidly changing consumption
Why providing choices is key for poultry breeders
Cobb’s New Zealand facility now serving Asia-Pacific
Blockchain technology has big potential beyond transparency
7 cage-free layer nutrition issues that require attention
Processing considerations key to poultry meat quality
Products
Advertisers’ Index
Marketplace
Poultry International - September 2019 - CT1
Poultry International - September 2019 - CT2
Poultry International - September 2019 - Poultry International - September 2019
Poultry International - September 2019 - Cover2
Poultry International - September 2019 - CT3
Poultry International - September 2019 - CT4
Poultry International - September 2019 - Contents
Poultry International - September 2019 - Editor’s Comment
Poultry International - September 2019 - 3
Poultry International - September 2019 - Italy’s poultry producers saw mixed results in 2018
Poultry International - September 2019 - 5
Poultry International - September 2019 - 6
Poultry International - September 2019 - 7
Poultry International - September 2019 - Marketing poultry products to younger generations
Poultry International - September 2019 - 9
Poultry International - September 2019 - 10
Poultry International - September 2019 - 11
Poultry International - September 2019 - African poultry health scheme aiding women, society
Poultry International - September 2019 - 13
Poultry International - September 2019 - Poultry Africa 2019 to address rapidly changing consumption
Poultry International - September 2019 - 15
Poultry International - September 2019 - 16
Poultry International - September 2019 - 17
Poultry International - September 2019 - Why providing choices is key for poultry breeders
Poultry International - September 2019 - 19
Poultry International - September 2019 - Cobb’s New Zealand facility now serving Asia-Pacific
Poultry International - September 2019 - 21
Poultry International - September 2019 - 22
Poultry International - September 2019 - 23
Poultry International - September 2019 - Blockchain technology has big potential beyond transparency
Poultry International - September 2019 - 25
Poultry International - September 2019 - 26
Poultry International - September 2019 - 27
Poultry International - September 2019 - 7 cage-free layer nutrition issues that require attention
Poultry International - September 2019 - 29
Poultry International - September 2019 - 30
Poultry International - September 2019 - 31
Poultry International - September 2019 - Processing considerations key to poultry meat quality
Poultry International - September 2019 - 33
Poultry International - September 2019 - 34
Poultry International - September 2019 - Products
Poultry International - September 2019 - Marketplace
Poultry International - September 2019 - Cover3
Poultry International - September 2019 - Cover4
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