Poultry International - September 2019 - 10

10 ❙ PoultryInternational
MARKETING POULTRY PRODUCTS
different from other generations. They are the true
digital natives - for them, the world has never existed
without the internet. 
Gen Z are extremely technology and social media
savvy. They like to post and share their experiences
on social media, using different platforms for different
purposes. These posts are designed to influence others
in their networks, but Gen Z can also be influenced by
their peers. 
As we all know, Gen Z are true multitaskers, often
simultaneously handling two or more connected
devices. Some have described them as having an attention span problem while, in fact, through natural evolution, they have developed one of the biggest challenges
to marketers - the eight-second filter.  We must capture
their interest in eight seconds or fail. Once this attention
is gained, Gen Z are extremely focused and engaged in
the causes they care for. They seek authenticity, quality,
integrity and transparency in the businesses and brands
they interact with. They also want opportunities for new
experiences and roles in making the world better. They are
the new social activists, using social media as their main
means of influencing others.

Tailor your offering

Generation Z prefers branded poultry products.
Vincent Guyonnet

The poultry sector must embrace digital marketing
as the way to reach and interest these new Gen Z
consumers. Gen Z are typically connected via two to three
devices or deal with four to five different social platforms
at the same time. 
This trend will further expand with the number of
internet of things (IoT) devices (connected devices)
expected to rise from 7 billion in 2018 to more than 21
billion by 2025, or a global average of three IoT devices
per person. 
About 80% of Gen Z use social media daily and 25%
of them post videos. They use several platforms, each
for a specific purpose: finding information with Twitter,
Reddit and Facebook, sharing experiences with Snapchat
or creating their personal image for others to see on
Instagram. There are about 3.2 billion users of social
www.WATTAgNet.com ❙ September 2019


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Poultry International - September 2019

Table of Contents for the Digital Edition of Poultry International - September 2019

Poultry International - September 2019
Contents
Editor’s Comment
Italy’s poultry producers saw mixed results in 2018
Marketing poultry products to younger generations
African poultry health scheme aiding women, society
Poultry Africa 2019 to address rapidly changing consumption
Why providing choices is key for poultry breeders
Cobb’s New Zealand facility now serving Asia-Pacific
Blockchain technology has big potential beyond transparency
7 cage-free layer nutrition issues that require attention
Processing considerations key to poultry meat quality
Products
Advertisers’ Index
Marketplace
Poultry International - September 2019 - CT1
Poultry International - September 2019 - CT2
Poultry International - September 2019 - Poultry International - September 2019
Poultry International - September 2019 - Cover2
Poultry International - September 2019 - CT3
Poultry International - September 2019 - CT4
Poultry International - September 2019 - Contents
Poultry International - September 2019 - Editor’s Comment
Poultry International - September 2019 - 3
Poultry International - September 2019 - Italy’s poultry producers saw mixed results in 2018
Poultry International - September 2019 - 5
Poultry International - September 2019 - 6
Poultry International - September 2019 - 7
Poultry International - September 2019 - Marketing poultry products to younger generations
Poultry International - September 2019 - 9
Poultry International - September 2019 - 10
Poultry International - September 2019 - 11
Poultry International - September 2019 - African poultry health scheme aiding women, society
Poultry International - September 2019 - 13
Poultry International - September 2019 - Poultry Africa 2019 to address rapidly changing consumption
Poultry International - September 2019 - 15
Poultry International - September 2019 - 16
Poultry International - September 2019 - 17
Poultry International - September 2019 - Why providing choices is key for poultry breeders
Poultry International - September 2019 - 19
Poultry International - September 2019 - Cobb’s New Zealand facility now serving Asia-Pacific
Poultry International - September 2019 - 21
Poultry International - September 2019 - 22
Poultry International - September 2019 - 23
Poultry International - September 2019 - Blockchain technology has big potential beyond transparency
Poultry International - September 2019 - 25
Poultry International - September 2019 - 26
Poultry International - September 2019 - 27
Poultry International - September 2019 - 7 cage-free layer nutrition issues that require attention
Poultry International - September 2019 - 29
Poultry International - September 2019 - 30
Poultry International - September 2019 - 31
Poultry International - September 2019 - Processing considerations key to poultry meat quality
Poultry International - September 2019 - 33
Poultry International - September 2019 - 34
Poultry International - September 2019 - Products
Poultry International - September 2019 - Marketplace
Poultry International - September 2019 - Cover3
Poultry International - September 2019 - Cover4
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