Poultry International - August 2019 - 14

14 ❙ PoultryInternational
BIG DATA
about the soybeans grown in Brazil and used in the layer
rations to the delivery of eggs to the grocery store, blockchain
addresses consumer demands for transparency and trust. 

Blockchain can improve transparency
Blockchain is already transforming the poultry supply
value chains, especially in terms of traceability, with a
simplification of the process used to verify product origin,
quality attributes and production practices. 
Knowing that nothing looks more like an egg than
another egg, blockchain has particular potential where
specialty products, such as organic, free-range and
functional eggs are concerned. Transparency along the
value chain is key to these niche segments of the market.
Several global retailers have already started to add eggs to
their blockchain portfolio of products, and the trend will

increase even more over the coming years.
Finally, let's talk about the connected egg. Through a
search on the internet, I found the perfect IoT device that
does just this. Named the Egg Minder, this is a smart egg
tray connected to your smartphone via an app that also
connects you to various home appliances. At any time,
right at your fingertips, you can know how many eggs you
have in your fridge and which in the tray are older and
should be consumed first. This smart device also lets you
set an expiration date for the eggs, alerting you when they
are about to reach the end of their shelf life. When out
grocery shopping, just check your phone app to see if eggs
should be on your buying list. 
While the digital version of the "chicken and egg" question remains unsolved, connected hens and eggs are here to
stay, promising to deliver more value to the egg sector. ■

Vincent Guyonnet, DVM, Ph.D., is a consultant to the poultry sector with a focus on international development.

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Poultry International - August 2019

Table of Contents for the Digital Edition of Poultry International - August 2019

Poultry International - August 2019
Contents
Editor’s Comment
Japan’s poultry production continues to grow
Italian consumers purchasing higher-value eggs
SPACE to focus on many issues facing agriculture
Big data: connecting the chicken and the egg
To meet cage-free pledges, US industry will need to grow 3 times faster
Mexico’s poultry industry growing despite uncertainty
UK poultry research facility opens with unique advantages
Working toward a better understanding of poultry dysbiosis
4 major additives that replace antibiotics with success
How to avoid bottlenecks when packing processed poultry
Advertisers’ Index
Marketplace
Poultry International - August 2019 - Poultry International - August 2019
Poultry International - August 2019 - Cover2
Poultry International - August 2019 - CT1
Poultry International - August 2019 - CT2
Poultry International - August 2019 - Contents
Poultry International - August 2019 - Editor’s Comment
Poultry International - August 2019 - 3
Poultry International - August 2019 - Japan’s poultry production continues to grow
Poultry International - August 2019 - 5
Poultry International - August 2019 - 6
Poultry International - August 2019 - 7
Poultry International - August 2019 - Italian consumers purchasing higher-value eggs
Poultry International - August 2019 - 9
Poultry International - August 2019 - SPACE to focus on many issues facing agriculture
Poultry International - August 2019 - 11
Poultry International - August 2019 - Big data: connecting the chicken and the egg
Poultry International - August 2019 - 13
Poultry International - August 2019 - 14
Poultry International - August 2019 - 15
Poultry International - August 2019 - To meet cage-free pledges, US industry will need to grow 3 times faster
Poultry International - August 2019 - 17
Poultry International - August 2019 - 18
Poultry International - August 2019 - 19
Poultry International - August 2019 - Mexico’s poultry industry growing despite uncertainty
Poultry International - August 2019 - 21
Poultry International - August 2019 - 22
Poultry International - August 2019 - 23
Poultry International - August 2019 - UK poultry research facility opens with unique advantages
Poultry International - August 2019 - 25
Poultry International - August 2019 - 26
Poultry International - August 2019 - 27
Poultry International - August 2019 - Working toward a better understanding of poultry dysbiosis
Poultry International - August 2019 - 29
Poultry International - August 2019 - 4 major additives that replace antibiotics with success
Poultry International - August 2019 - 31
Poultry International - August 2019 - 32
Poultry International - August 2019 - 33
Poultry International - August 2019 - How to avoid bottlenecks when packing processed poultry
Poultry International - August 2019 - 35
Poultry International - August 2019 - Marketplace
Poultry International - August 2019 - Cover3
Poultry International - August 2019 - Cover4
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