Poultry International - July 2019 - 12

12 ❙ PoultryInternational

Asia's poultry producers must
adapt to changing demands
To benefit from Asia's growing appetite for poultry meat, producers
will have to do far more than simply raise output.

A
Gabriella Sambosa
of Japfa International
said that, by 2030, 9
out of 10 of the world's
middle class will be in
Asia. Courtesy Ceva

sian demand for animal protein
is widely expected to continue
rising in the coming decades, yet
behind this positive outlook is a market
that is undergoing more complex changes.
On one hand, producers will have to
become more efficient as international
suppliers create greater competition, power
increasingly switches to consumers and
margins are squeezed. On the other hand,
producers will need to evolve marketing
strategies to respond to changing demographics, shifting demand patterns and
purchasing preferences.
Speaking at the Innovation Summit,

organized by Ceva Animal Health in Bangkok in
March, Gabriella Sambosa, Japfa International's strategic business unit deputy head, examined how opportunities and challenges for livestock producers in the
region are changing.
She said the outlook for poultry production is positive, with poultry meat being consumed throughout
the region.  Looking to demographics, she said that,
by 2030, the majority of the world's population will be
middle class, and that 9 out of 10 of this new middle
class would be in Asia.

Young consumers to dominate
Sambosa also highlighted the rising importance
of millennials, noting that Asia is home to vastly
www.WATTAgNet.com ❙ July 2019

Srdjan Pavlovic | iStock.com

MARK CLEMENTS


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Poultry International - July 2019

Table of Contents for the Digital Edition of Poultry International - July 2019

Poultry International - July 2019
Contents
Editor’s Comment
News
How the Chinese chicken market is responding to ASF
Asia’s poultry producers must adapt to changing demands
Production issues featured at Turkish poultry conference
Farming the chicken of the future – in a really smart way
Identifying biomarkers for poultry intestinal health
How to keep broilers cool during transport to processing
Products
Marketplace
Poultry International - July 2019 - CT1
Poultry International - July 2019 - CT2
Poultry International - July 2019 - Poultry International - July 2019
Poultry International - July 2019 - Cover2
Poultry International - July 2019 - CT3
Poultry International - July 2019 - CT4
Poultry International - July 2019 - Contents
Poultry International - July 2019 - Editor’s Comment
Poultry International - July 2019 - 3
Poultry International - July 2019 - News
Poultry International - July 2019 - 5
Poultry International - July 2019 - How the Chinese chicken market is responding to ASF
Poultry International - July 2019 - 7
Poultry International - July 2019 - 8
Poultry International - July 2019 - 9
Poultry International - July 2019 - 10
Poultry International - July 2019 - 11
Poultry International - July 2019 - Asia’s poultry producers must adapt to changing demands
Poultry International - July 2019 - 13
Poultry International - July 2019 - 14
Poultry International - July 2019 - 15
Poultry International - July 2019 - Production issues featured at Turkish poultry conference
Poultry International - July 2019 - 17
Poultry International - July 2019 - 18
Poultry International - July 2019 - 19
Poultry International - July 2019 - 20
Poultry International - July 2019 - 21
Poultry International - July 2019 - 22
Poultry International - July 2019 - 23
Poultry International - July 2019 - Farming the chicken of the future – in a really smart way
Poultry International - July 2019 - 25
Poultry International - July 2019 - Identifying biomarkers for poultry intestinal health
Poultry International - July 2019 - 27
Poultry International - July 2019 - 28
Poultry International - July 2019 - 29
Poultry International - July 2019 - 30
Poultry International - July 2019 - 31
Poultry International - July 2019 - How to keep broilers cool during transport to processing
Poultry International - July 2019 - 33
Poultry International - July 2019 - 34
Poultry International - July 2019 - 35
Poultry International - July 2019 - 36
Poultry International - July 2019 - 37
Poultry International - July 2019 - Products
Poultry International - July 2019 - 39
Poultry International - July 2019 - Marketplace
Poultry International - July 2019 - Cover3
Poultry International - July 2019 - Cover4
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