Poultry International - June 2019 - 29

PoultryInternational ❙ 29

Of Tov's antibiotic-free schnitzel
achieved recognition for innovation during the SIAL Inspire Food
Business 2016 World Tour and,
in February, the company's popcorn
chicken was approved in the U.S. by the Department of
Agriculture Food Safety and Inspection Service as no
antibiotics ever (NAE).
While there were clearly costs incurred as part of the
transition, the company has been able to recover these
through growing sales of its higher-value products as
opposed to whole birds.
Of Tov may have been the first poultry company to
adopt antibiotic-free production in Israel, but others are
now following suit. The next stage for the company may
be to make its turkey production antibiotic free. ■

How to safely cut antibiotic use in poultry
production: www.WATTAgNet.com/
articles/27167
In addition to improved bacterial sensitivity,
the company also recorded an improvement in
feed conversion under the new approach, with
conversion ratio decreasing by more than 4%. Now, 98.8%
of the company's birds are raised without antibiotics.

Market success
To support commercial visibility of its antibiotic-free
product, the company launched television advertisements,
in-store promotions and digital media promoting its antibiotic-free approach.

Barbara Brutsaert, DVM, is global programme manager Poultry Gut Health, Trouw Nutrition.


https://www.wattagnet.com/articles/27167-how-to-safely-cut-antibiotic-use-in-poultry-production https://www.wattagnet.com/articles/27167-how-to-safely-cut-antibiotic-use-in-poultry-production https://www.novusint.com/products/cibenza

Poultry International - June 2019

Table of Contents for the Digital Edition of Poultry International - June 2019

Poultry International - June 2019
Contents
Editor’s Comment
News
2019 Poultry Feed & Nutrition Survey: Antibiotic reductions, elimination pose ongoing challenges
What’s happening in the Asian poultry market?
VIV Turkey to highlight poultry meat, egg safety
Israel’s Of Tov sees success with antibiotic-free broilers
Positioning hard-boiled eggs in the snacking market
UK farm assurance scheme Red Tractor enacts tougher standards
Key ways to reduce yield loss of processed chickens
Products
Marketplace
Advertisers’ Index
Poultry International - June 2019 - CT1
Poultry International - June 2019 - CT2
Poultry International - June 2019 - Poultry International - June 2019
Poultry International - June 2019 - Cover2
Poultry International - June 2019 - CT3
Poultry International - June 2019 - CT4
Poultry International - June 2019 - Contents
Poultry International - June 2019 - Editor’s Comment
Poultry International - June 2019 - 3
Poultry International - June 2019 - 4
Poultry International - June 2019 - News
Poultry International - June 2019 - 2019 Poultry Feed & Nutrition Survey: Antibiotic reductions, elimination pose ongoing challenges
Poultry International - June 2019 - 7
Poultry International - June 2019 - 8
Poultry International - June 2019 - 9
Poultry International - June 2019 - 10
Poultry International - June 2019 - 11
Poultry International - June 2019 - 12
Poultry International - June 2019 - 13
Poultry International - June 2019 - 14
Poultry International - June 2019 - 15
Poultry International - June 2019 - 16
Poultry International - June 2019 - 17
Poultry International - June 2019 - What’s happening in the Asian poultry market?
Poultry International - June 2019 - 19
Poultry International - June 2019 - 20
Poultry International - June 2019 - 21
Poultry International - June 2019 - 22
Poultry International - June 2019 - 23
Poultry International - June 2019 - VIV Turkey to highlight poultry meat, egg safety
Poultry International - June 2019 - 25
Poultry International - June 2019 - Israel’s Of Tov sees success with antibiotic-free broilers
Poultry International - June 2019 - 27
Poultry International - June 2019 - 28
Poultry International - June 2019 - 29
Poultry International - June 2019 - Positioning hard-boiled eggs in the snacking market
Poultry International - June 2019 - 31
Poultry International - June 2019 - UK farm assurance scheme Red Tractor enacts tougher standards
Poultry International - June 2019 - 33
Poultry International - June 2019 - 34
Poultry International - June 2019 - 35
Poultry International - June 2019 - Key ways to reduce yield loss of processed chickens
Poultry International - June 2019 - 37
Poultry International - June 2019 - 38
Poultry International - June 2019 - Products
Poultry International - June 2019 - Advertisers’ Index
Poultry International - June 2019 - Cover3
Poultry International - June 2019 - Cover4
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