Poultry International - June 2019 - 26

26 ❙ PoultryInternational

Israel's Of Tov sees success with
antibiotic-free broilers
The country's third-largest broiler producer has strengthened
its market position by adopting antibiotic-free production
across its poultry farms.
BARBARA BRUTSAERT

I

Route to success
Located in Israel's Jordan Valley, Of Tov produces
25 million broilers annually. Becoming the country's
leading producer of poultry meat from birds reared
without antibiotics was not straightforward, however,
necessitating a reappraisal of activities at various levels.
Initially, the company tested the use of various feed
additives as alternatives to antibiotics on 40% of its
best-performing farms.

With its antibiotic-free credentials highlighted,
sales of Of Tov's schnitzel have grown strongly.
Courtesy Of Tov

When those test farms achieved performance equal
to farms still using antibiotics, the company removed
antibiotics and coccidiostats across its production sites.
However, the initial trial farms' success could not
be replicated across production sites, and a significant
drop in flock performance was recorded.
To address this, the company consulted Trouw
Nutrition and, together, they drew up a detailed
customized plan, with changes at various levels,
ranging from height of drinkers to much broader-scale
biosecurity improvements.
www.WATTAgNet.com ❙ June 2019

Courtesy Of Tov

srael's third-largest poultry producer, Of Tov,
is raising almost 99% of its broiler flocks without
antibiotics or coccidiostats, and has accrued several
benefits from making the change.
While not without its difficulties, switching to
antibiotic-free production has seen improved flock
health and productivity, and a stronger commercial
performance, allowing it to claim to be Israel's largest
antibiotic-free poultry meat company.
The transition to rearing birds without antibiotics was
driven by concerns at the very top of the company over
the development of antibiotic-resistant bacteria in humans
and animals, said company veterinarian Gilad Ayali,
continuing that the change is now paying dividends, with
feed conversion rates improving by more than 4%, and
product resonating with consumers, and demand growing
particularly strongly for Of Tov's higher-value products.


http://www.WATTAgNet.com

Poultry International - June 2019

Table of Contents for the Digital Edition of Poultry International - June 2019

Poultry International - June 2019
Contents
Editor’s Comment
News
2019 Poultry Feed & Nutrition Survey: Antibiotic reductions, elimination pose ongoing challenges
What’s happening in the Asian poultry market?
VIV Turkey to highlight poultry meat, egg safety
Israel’s Of Tov sees success with antibiotic-free broilers
Positioning hard-boiled eggs in the snacking market
UK farm assurance scheme Red Tractor enacts tougher standards
Key ways to reduce yield loss of processed chickens
Products
Marketplace
Advertisers’ Index
Poultry International - June 2019 - CT1
Poultry International - June 2019 - CT2
Poultry International - June 2019 - Poultry International - June 2019
Poultry International - June 2019 - Cover2
Poultry International - June 2019 - CT3
Poultry International - June 2019 - CT4
Poultry International - June 2019 - Contents
Poultry International - June 2019 - Editor’s Comment
Poultry International - June 2019 - 3
Poultry International - June 2019 - 4
Poultry International - June 2019 - News
Poultry International - June 2019 - 2019 Poultry Feed & Nutrition Survey: Antibiotic reductions, elimination pose ongoing challenges
Poultry International - June 2019 - 7
Poultry International - June 2019 - 8
Poultry International - June 2019 - 9
Poultry International - June 2019 - 10
Poultry International - June 2019 - 11
Poultry International - June 2019 - 12
Poultry International - June 2019 - 13
Poultry International - June 2019 - 14
Poultry International - June 2019 - 15
Poultry International - June 2019 - 16
Poultry International - June 2019 - 17
Poultry International - June 2019 - What’s happening in the Asian poultry market?
Poultry International - June 2019 - 19
Poultry International - June 2019 - 20
Poultry International - June 2019 - 21
Poultry International - June 2019 - 22
Poultry International - June 2019 - 23
Poultry International - June 2019 - VIV Turkey to highlight poultry meat, egg safety
Poultry International - June 2019 - 25
Poultry International - June 2019 - Israel’s Of Tov sees success with antibiotic-free broilers
Poultry International - June 2019 - 27
Poultry International - June 2019 - 28
Poultry International - June 2019 - 29
Poultry International - June 2019 - Positioning hard-boiled eggs in the snacking market
Poultry International - June 2019 - 31
Poultry International - June 2019 - UK farm assurance scheme Red Tractor enacts tougher standards
Poultry International - June 2019 - 33
Poultry International - June 2019 - 34
Poultry International - June 2019 - 35
Poultry International - June 2019 - Key ways to reduce yield loss of processed chickens
Poultry International - June 2019 - 37
Poultry International - June 2019 - 38
Poultry International - June 2019 - Products
Poultry International - June 2019 - Advertisers’ Index
Poultry International - June 2019 - Cover3
Poultry International - June 2019 - Cover4
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