Poultry International - June 2019 - 15

PoultryInternational ❙ 15

Threat of animal protein
alternatives
As the demand for more protein in
human diets increases, changing
consumer ideologies, diet fads and
environmental concerns may cut into
the animal protein sector's market
share in the future.
Thirty-eight percent of survey
respondents believe plant-based meat
alternatives pose the greatest threat
to poultry meat production. Overall,
participants do not feel much market
share will be lost to plant-based alternative meats, with 39% predicting a
less than 5% loss by 2029. Others,
however, are not as optimistic, with
50% trending toward between 5% and
10% losses. Sixteen percent believe it
could rise above 10%. 
Today, only 15% believe "clean" or
lab-grown cell-cultured meats are the top
threat to poultry production.
Fifty-two percent believe most
consumers will try it, but do not feel like
the option will be adopted into mainstream diets; 23% do not feel like it will

Poultry industry's top consumer protein
consumption threats
Plant-based meat alternatives
None, animal protein has no competition
'Clean' cell-cultured meats
Diet fads
Other

Response percentage (%)
© WATT Global Media 2019

Survey respondents feel plant-based animal meat
alternatives will be the animal protein sector's greatest
competitor, believing cell-cultured meat has less potential in
the future.

How much market share can be lost to plant-based
'alternative' meats over the next decade?
16%
39%

Less than 5 percent
5 to 7 percent

be a threat to traditional animal produc8 to 10 percent
21%
tion. However, 21% of respondents
More than 10 percent
believe they are "the future of protein
consumption" and will compete against
animal meat for market share.
24%
Believing that alternative proteins
© WATT Global Media 2019
cannot compete with real meat,
Poultry industry stakeholders feel cost and a general
30% of respondents do not feel
increased demand for protein will dictate the success of
consumer protein trends will threaten
animal protein alternatives in the future, but many feel the
the poultry industry.
threat is minimal.

June 2019 ❙ www.WATTAgNet.com


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Poultry International - June 2019

Table of Contents for the Digital Edition of Poultry International - June 2019

Poultry International - June 2019
Contents
Editor’s Comment
News
2019 Poultry Feed & Nutrition Survey: Antibiotic reductions, elimination pose ongoing challenges
What’s happening in the Asian poultry market?
VIV Turkey to highlight poultry meat, egg safety
Israel’s Of Tov sees success with antibiotic-free broilers
Positioning hard-boiled eggs in the snacking market
UK farm assurance scheme Red Tractor enacts tougher standards
Key ways to reduce yield loss of processed chickens
Products
Marketplace
Advertisers’ Index
Poultry International - June 2019 - CT1
Poultry International - June 2019 - CT2
Poultry International - June 2019 - Poultry International - June 2019
Poultry International - June 2019 - Cover2
Poultry International - June 2019 - CT3
Poultry International - June 2019 - CT4
Poultry International - June 2019 - Contents
Poultry International - June 2019 - Editor’s Comment
Poultry International - June 2019 - 3
Poultry International - June 2019 - 4
Poultry International - June 2019 - News
Poultry International - June 2019 - 2019 Poultry Feed & Nutrition Survey: Antibiotic reductions, elimination pose ongoing challenges
Poultry International - June 2019 - 7
Poultry International - June 2019 - 8
Poultry International - June 2019 - 9
Poultry International - June 2019 - 10
Poultry International - June 2019 - 11
Poultry International - June 2019 - 12
Poultry International - June 2019 - 13
Poultry International - June 2019 - 14
Poultry International - June 2019 - 15
Poultry International - June 2019 - 16
Poultry International - June 2019 - 17
Poultry International - June 2019 - What’s happening in the Asian poultry market?
Poultry International - June 2019 - 19
Poultry International - June 2019 - 20
Poultry International - June 2019 - 21
Poultry International - June 2019 - 22
Poultry International - June 2019 - 23
Poultry International - June 2019 - VIV Turkey to highlight poultry meat, egg safety
Poultry International - June 2019 - 25
Poultry International - June 2019 - Israel’s Of Tov sees success with antibiotic-free broilers
Poultry International - June 2019 - 27
Poultry International - June 2019 - 28
Poultry International - June 2019 - 29
Poultry International - June 2019 - Positioning hard-boiled eggs in the snacking market
Poultry International - June 2019 - 31
Poultry International - June 2019 - UK farm assurance scheme Red Tractor enacts tougher standards
Poultry International - June 2019 - 33
Poultry International - June 2019 - 34
Poultry International - June 2019 - 35
Poultry International - June 2019 - Key ways to reduce yield loss of processed chickens
Poultry International - June 2019 - 37
Poultry International - June 2019 - 38
Poultry International - June 2019 - Products
Poultry International - June 2019 - Advertisers’ Index
Poultry International - June 2019 - Cover3
Poultry International - June 2019 - Cover4
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