Poultry International - May 2019 - 2

2 ❙ PoultryInternational

EDITOR'S COMMENT

BY

MARK CLEMENTS

Taking opportunities, finding solutions
Over the decades ahead, there will be more mouths to feed, rising income levels, and demand for animal protein will grow. For
chicken meat and egg producers, it sometimes sounds as if it is
simply a case of sitting back and letting the orders roll in.
Of course, life is never that easy.
To fully respond and to ensure that opportunities are not lost to
others, a variety of elements, including inputs, husbandry, transport and marketing, need to be kept up to date.
This is true regardless of production method. From large-scale mega-farms
to small-scale free range, knowledge, understanding and inputs change and, as
they are applied, production can become more efficient.

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EDITORIAL TEAM
Editor: Mark Clements

mclements@wattglobal.com
Tel: +44 7866 475 388

Digital Content Director: Jim Winter
Associate Editor: Ann Reus
Staff Reporter: Roy Graber
Social Media & SEO Editor: Kathleen McLaughlin

ART/PRODUCTION TEAM

Responding to complexity
The days of simply producing to address hunger are gone; there are numerous factors that today's producers need to take into consideration.
If production is to respond to growing demand for animal protein, there will
be, for example, an environmental impact. However, more efficient production
can help to mitigate this. Ignoring the impact of producing more may not only
be bad for the environment itself, but a failure to do so may risk stricter legislation and reputational damage, with a consequent loss of business.
Once customers have been lost, they can be hard to win back, and it is worth
remembering that, as consumers become richer, their options increase. Where
protein choices may once have been limited to beef, pork, lamb, poultry or fish,
the rise of alternative meats is widening options.
While still in their infancy, these alternatives may gain significant market share,
and their chances of doing so will be greater should traditional protein sources be
reputationally damaged. This damage may be the result of something as simple as
inefficiency or waste, or some other factor not chiming with today's expectations.
With the opportunities ahead, but with these ever-present challenges, I hope
that the pages of this, our directory issue, may offer solutions. ■

Senior Art Director: Elizabeth Crosby
Production Manager: Jim Riedl
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Production Coordinator:
Connie Miller

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Follow Mark Clements in his blog
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www.WATTAgNet.com ❙ May 2019


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Poultry International - May 2019

Table of Contents for the Digital Edition of Poultry International - May 2019

Poultry International - May 2019
Contents
Editor’s Comment
News
Addresses of Suppliers of Equipment, Services and Supplies
Buyer’s Guide of Poultry Equipment, Services and Supplies
Buyer’s Guide to Breeding Stock
Buyer’s Guide to Hatcheries
Marketplace
Advertisers’ Index
Poultry International - May 2019 - CT1
Poultry International - May 2019 - CT2
Poultry International - May 2019 - Poultry International - May 2019
Poultry International - May 2019 - Cover2
Poultry International - May 2019 - Contents
Poultry International - May 2019 - Editor’s Comment
Poultry International - May 2019 - CT3
Poultry International - May 2019 - CT4
Poultry International - May 2019 - 3
Poultry International - May 2019 - 4
Poultry International - May 2019 - News
Poultry International - May 2019 - Addresses of Suppliers of Equipment, Services and Supplies
Poultry International - May 2019 - 7
Poultry International - May 2019 - 8
Poultry International - May 2019 - 9
Poultry International - May 2019 - 10
Poultry International - May 2019 - 11
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Poultry International - May 2019 - Buyer’s Guide of Poultry Equipment, Services and Supplies
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Poultry International - May 2019 - Buyer’s Guide to Breeding Stock
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Poultry International - May 2019 - 54
Poultry International - May 2019 - 55
Poultry International - May 2019 - Buyer’s Guide to Hatcheries
Poultry International - May 2019 - 57
Poultry International - May 2019 - 58
Poultry International - May 2019 - 59
Poultry International - May 2019 - Advertisers’ Index
Poultry International - May 2019 - Cover3
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