Poultry International - August 2018 - 6

6 ❙ PoultryInternational

5 top trends affecting chicken,
egg production
Key trends influencing chicken meat and egg production are growing
in intensity and reach.
MARK CLEMENTS

The global poultry industry is continuing to undergo significant change. Demands from consumers and
nongovernmental organizations (NGOs), concerns over
antibiotic use, and pressure to act sustainably are all
altering how chicken and egg producers operate.
In addition to detailing the predicted increase in
demand for animal protein and the potential strain that
this could put on resources, speakers at Poultry Trends,
organized by WATT Global Media as part of this
year's VIV Europe, highlighted several key trends that
are expected to have a growing influence on chicken
meat and egg production.

1

Demanding
consumers and
NGOs

The impact of consumers and NGOs continues to grow, further
challenging traditional
production practices.
Magnus Swalander, general manager/director R&D
with Aviagen Ltd., who presented on the chicken of
the future, argues that consumer tastes are changing
and, in addition to what companies produce, consum-

ers want to know more about how their food is produced.
Yet alongside this requirement for information,
the population as a whole has less connection to food
production as more people drift to cities. There is a
lack of any meaningful understanding of agricultural
production, meaning that for all food producers, communication with the public is increasingly important if
the public's views are not to be formed by others.
In the U.K., for example, only 1.1 percent of the
population has any connection to agriculture, so a lack
of understanding of food production should not be
surprising.
Where NGOs are concerned, their pressure is being
felt across sectors, with social media acting as a particularly important vehicle.
Take, for example, the organization Wakker Dier
in the Netherlands, and its influence on supermarket
groups, such as Albert Heijn and Jumbo, to stock
slower-growing chickens.
Similar trends have emerged in the layer industry,
says Eric Helmink, director, Hotraco.
NGOs are putting pressure on the owners of large
brands at every level and on a global scale. So, for example, a household name such as McDonald's comes

Sustainable poultry production driving industry advances
www.WATTAgNet.com/articles/31349
www.WATTAgNet.com ❙ August 2018


http://www.WATTAgNet.com/articles/31349 http://www.WATTAgNet.com

Table of Contents for the Digital Edition of Poultry International - August 2018

Poultry International - August 2018
Contents
Editor’s Comment
News
5 top trends affecting chicken, egg production
How Cargill is growing its global poultry business
How chicken can support Sub-Saharan Africa’s growth
SPACE 2018 to address changes in agriculture
Egg sexing recognized at Good Farm Animal Welfare Awards
VIV China offers more opportunities in new location
Tackling cage-free layer housing air quality challenges
How to maximize manual chicken cutup, deboning yields
Products
Marketplace
Poultry International - August 2018 - CT1
Poultry International - August 2018 - CT2
Poultry International - August 2018 - Poultry International - August 2018
Poultry International - August 2018 - Cover2
Poultry International - August 2018 - Contents
Poultry International - August 2018 - Editor’s Comment
Poultry International - August 2018 - 3
Poultry International - August 2018 - 4
Poultry International - August 2018 - News
Poultry International - August 2018 - 5 top trends affecting chicken, egg production
Poultry International - August 2018 - 7
Poultry International - August 2018 - 8
Poultry International - August 2018 - 9
Poultry International - August 2018 - 10
Poultry International - August 2018 - 11
Poultry International - August 2018 - How Cargill is growing its global poultry business
Poultry International - August 2018 - 13
Poultry International - August 2018 - 14
Poultry International - August 2018 - 15
Poultry International - August 2018 - 16
Poultry International - August 2018 - 17
Poultry International - August 2018 - How chicken can support Sub-Saharan Africa’s growth
Poultry International - August 2018 - 19
Poultry International - August 2018 - 20
Poultry International - August 2018 - 21
Poultry International - August 2018 - SPACE 2018 to address changes in agriculture
Poultry International - August 2018 - 23
Poultry International - August 2018 - Egg sexing recognized at Good Farm Animal Welfare Awards
Poultry International - August 2018 - 25
Poultry International - August 2018 - 26
Poultry International - August 2018 - 27
Poultry International - August 2018 - 28
Poultry International - August 2018 - 29
Poultry International - August 2018 - VIV China offers more opportunities in new location
Poultry International - August 2018 - 31
Poultry International - August 2018 - Tackling cage-free layer housing air quality challenges
Poultry International - August 2018 - 33
Poultry International - August 2018 - 34
Poultry International - August 2018 - 35
Poultry International - August 2018 - 36
Poultry International - August 2018 - 37
Poultry International - August 2018 - 38
Poultry International - August 2018 - 39
Poultry International - August 2018 - How to maximize manual chicken cutup, deboning yields
Poultry International - August 2018 - 41
Poultry International - August 2018 - 42
Poultry International - August 2018 - 43
Poultry International - August 2018 - 44
Poultry International - August 2018 - 45
Poultry International - August 2018 - Products
Poultry International - August 2018 - Marketplace
Poultry International - August 2018 - 48
Poultry International - August 2018 - Cover3
Poultry International - August 2018 - Cover4
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