Poultry International - August 2018 - 12
12 ❙ PoultryInternational
How Cargill is growing its
global poultry business
Christopher Langholz, directly responsible for Cargill's international
poultry business since 2015, details the company's approach to
growing its operations in the poultry sector.
As one of the world's top 20 poultry producers, Cargill is active in numerous markets around the globe. Austin Alonzo, editor of Watt Poultry
USA, spoke to Chris Langholz, group president of Cargill Global Poultry,
to discover how the company continues to build its position internationally
and align with the varying needs of diverse markets and demands.
Christopher Langholz, Cargill Global
Poultry group president, says the
company wants to be the best in
connecting with consumers.
Photos courtesy Cargill
ALONZO: What is Cargill's global goal for its poultry business?
LANGHOLZ: Our goal is to be the best in connecting with consumers.
They want to know where their food comes from and how it impacts the
environment, and they want choice.
Consumers in Shanghai are different from the consumers of
Guangzhou, for example, so our goal is really to develop capability
around consumer insights and become the best at delivering what consumers need.
www.WATTAgNet.com ❙ August 2018