Poultry International - July 2018 - 24

24 ❙ PoultryInternational

South African feed sales down
as poultry sector suffers
Faced with imports, avian influenza and drought, weaker demand from
South Africa's poultry producers pulls feed sales down.
MARK CLEMENTS

Million metric tons

South Africa's poultry feed sales
by sector 2016-18
2016

3.0

2017*

2018**

2.5
2.0
1.5
1.0
0.5
0

Broiler

Layer

Broiler breeder

*Estimate; ** Forecast
Source: Animal Feed Manufacturers Association

The biggest threat to demand for poultry feed is high
levels of imported poultry meat. | donvictorio, Shutterstock

Sales of animal feed in South Africa last year contracted for the first time in the history of the Animal
Feed Manufacturers Association (AFMA).
While demand for feed from across livestock sectors was lower, it was from the poultry industry - accounting for more than 60 percent of sales and hit by
growing imports, avian influenza and drought - that
demand was particularly weak, leading to AFMA
reporting sales of 6.477 million tons, a decrease of 6.2
percent compared with the year before.

Compounding issues
While 2017 saw demand for broiler feed fall by 5.3
percent last year, and that for layer feed decrease by 3.5
percent, weaker demand for poultry and other feed can
be traced back further than 2017.

After declining in 2017, demand for broiler and
layer feed is expected to grow in 2018. However,
for broiler breeders, decreasing sales are
expected to continue.
Demand for livestock feed had been continually
growing up until the start of the financial crisis of
2008-09. However, with the downturn, demand began
to weaken, with reported sales only rising due to new
members joining the association.
In 2012-13, the first real impact on the poultry industry of higher levels of imported broiler meat began to
be felt, and the association cites imported chicken meat
as continuing to be the biggest threat to the sector. In a
double hit, its impact began to be felt at the same times
as the agricultural sector faced the worst drought in its
history.
Statistics from the country's Department of
Agricultural Economics reveal that, in 2016, South
Africa imported 528,506 tons of chicken meat, up from
www.WATTAgNet.com ❙ July 2018


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Table of Contents for the Digital Edition of Poultry International - July 2018

Poultry International - July 2018
Contents
Editor’s Comment
News
IEC highlights solutions, egg industry challenges
How egg marketing campaigns increase consumption
Which are the world’s largest egg producers?
New chicken genetics center opens in Ethiopia
South African feed sales down as poultry sector suffers
Is the next frontier in poultry health the microbiome?
Holistic approach to feeding heat-stressed broilers
The pros and cons of controlled atmosphere stunning
How preventing wing fl apping improves chicken processing
Products
Marketplace
Poultry International - July 2018 - CT1
Poultry International - July 2018 - CT2
Poultry International - July 2018 - Poultry International - July 2018
Poultry International - July 2018 - Cover2
Poultry International - July 2018 - BB1
Poultry International - July 2018 - BB2
Poultry International - July 2018 - Contents
Poultry International - July 2018 - Editor’s Comment
Poultry International - July 2018 - 3
Poultry International - July 2018 - News
Poultry International - July 2018 - 5
Poultry International - July 2018 - IEC highlights solutions, egg industry challenges
Poultry International - July 2018 - 7
Poultry International - July 2018 - 8
Poultry International - July 2018 - 9
Poultry International - July 2018 - How egg marketing campaigns increase consumption
Poultry International - July 2018 - 11
Poultry International - July 2018 - 12
Poultry International - July 2018 - 13
Poultry International - July 2018 - Which are the world’s largest egg producers?
Poultry International - July 2018 - 15
Poultry International - July 2018 - 16
Poultry International - July 2018 - 17
Poultry International - July 2018 - New chicken genetics center opens in Ethiopia
Poultry International - July 2018 - 19
Poultry International - July 2018 - 20
Poultry International - July 2018 - 21
Poultry International - July 2018 - 22
Poultry International - July 2018 - 23
Poultry International - July 2018 - South African feed sales down as poultry sector suffers
Poultry International - July 2018 - 25
Poultry International - July 2018 - Is the next frontier in poultry health the microbiome?
Poultry International - July 2018 - 27
Poultry International - July 2018 - Holistic approach to feeding heat-stressed broilers
Poultry International - July 2018 - 29
Poultry International - July 2018 - The pros and cons of controlled atmosphere stunning
Poultry International - July 2018 - 31
Poultry International - July 2018 - 32
Poultry International - July 2018 - 33
Poultry International - July 2018 - How preventing wing fl apping improves chicken processing
Poultry International - July 2018 - 35
Poultry International - July 2018 - 36
Poultry International - July 2018 - 37
Poultry International - July 2018 - 38
Poultry International - July 2018 - Marketplace
Poultry International - July 2018 - 40
Poultry International - July 2018 - Cover3
Poultry International - July 2018 - Cover4
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