Poultry International - July 2018 - 2

2 ❙ PoultryInternational

EDITOR'S COMMENT

BY

MARK CLEMENTS

Keeping abreast of a changing world
This issue opens with a report from the International Egg
Commission Business Conference. Always a packed event, in
terms of attendees and content, we look at some of the conference
presentations that focused on shifting market attitudes and pressures and how the sector is responding.
While some of these issues may once have appeared niche, it
is worth remembering that often these very niche concerns or attitudes become commonplace and standard.
We also welcome back Dr. Vincent Guyonnet, who writes on why egg marketing
works, and offers examples of campaigns that have resulted in significant uplift.
Finishing up our focus on the egg industry, we look at which are the world's biggest
egg producers.

Under the microscope
The chicken and egg industries are not solely the preserve of big corporations, and
we report on a new initiative in Africa designed to give smaller producers a helping
hand. Not only will this new facility help to ensure food security - its primary purpose
- but, it is hoped, it will help turn small producers into successful businesses satisfying
local demand, and reaching export markets.

Follow Mark Clements in his blog
www.WATTAgNet.com/MarkClements.html

Poultry International is also delighted to welcome a new guest author, Dr. Scott
Carter, who looks at whether the microbiome may be the next frontier in poultry health
and, continuing with the theme of nutrition, taking a holistic approach to feeding heatstressed broilers is also examined.
The importance of minimizing stress and other welfare issues grows by the day, and
more food companies are taking an interest in these areas. In our regular trip to the processing plant, we examine the advantages and disadvantages of controlled atmosphere
stunning. While there may be cost and speed concerns, as demand for this method of
stunning grows, producers need to be aware of its implications.
Rounding off the issue, we look at how minimizing wing flapping prior to stunning
can help to ensure quality and maximize yield at the processing plant. ■

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Table of Contents for the Digital Edition of Poultry International - July 2018

Poultry International - July 2018
Contents
Editor’s Comment
News
IEC highlights solutions, egg industry challenges
How egg marketing campaigns increase consumption
Which are the world’s largest egg producers?
New chicken genetics center opens in Ethiopia
South African feed sales down as poultry sector suffers
Is the next frontier in poultry health the microbiome?
Holistic approach to feeding heat-stressed broilers
The pros and cons of controlled atmosphere stunning
How preventing wing fl apping improves chicken processing
Products
Marketplace
Poultry International - July 2018 - CT1
Poultry International - July 2018 - CT2
Poultry International - July 2018 - Poultry International - July 2018
Poultry International - July 2018 - Cover2
Poultry International - July 2018 - BB1
Poultry International - July 2018 - BB2
Poultry International - July 2018 - Contents
Poultry International - July 2018 - Editor’s Comment
Poultry International - July 2018 - 3
Poultry International - July 2018 - News
Poultry International - July 2018 - 5
Poultry International - July 2018 - IEC highlights solutions, egg industry challenges
Poultry International - July 2018 - 7
Poultry International - July 2018 - 8
Poultry International - July 2018 - 9
Poultry International - July 2018 - How egg marketing campaigns increase consumption
Poultry International - July 2018 - 11
Poultry International - July 2018 - 12
Poultry International - July 2018 - 13
Poultry International - July 2018 - Which are the world’s largest egg producers?
Poultry International - July 2018 - 15
Poultry International - July 2018 - 16
Poultry International - July 2018 - 17
Poultry International - July 2018 - New chicken genetics center opens in Ethiopia
Poultry International - July 2018 - 19
Poultry International - July 2018 - 20
Poultry International - July 2018 - 21
Poultry International - July 2018 - 22
Poultry International - July 2018 - 23
Poultry International - July 2018 - South African feed sales down as poultry sector suffers
Poultry International - July 2018 - 25
Poultry International - July 2018 - Is the next frontier in poultry health the microbiome?
Poultry International - July 2018 - 27
Poultry International - July 2018 - Holistic approach to feeding heat-stressed broilers
Poultry International - July 2018 - 29
Poultry International - July 2018 - The pros and cons of controlled atmosphere stunning
Poultry International - July 2018 - 31
Poultry International - July 2018 - 32
Poultry International - July 2018 - 33
Poultry International - July 2018 - How preventing wing fl apping improves chicken processing
Poultry International - July 2018 - 35
Poultry International - July 2018 - 36
Poultry International - July 2018 - 37
Poultry International - July 2018 - 38
Poultry International - July 2018 - Marketplace
Poultry International - July 2018 - 40
Poultry International - July 2018 - Cover3
Poultry International - July 2018 - Cover4
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