Poultry International - June 2018 - 29
PoultryInternational ❙ 29
services to the farm is drawing on three main resources:
new technologies, closer collaborations and the One
How companies innovate is changing, according to
Randolph Seidler, vice president, global head of business development with Boehringer Ingelheim. Ten years
ago, veterinary medicine companies were simply looking for new molecules; now they are offering integrated
solutions, including information management - anything that makes customers' lives easier.
Innovation leads to differentiated offerings and this
leads to value. For example, monetarily smaller services
are now being offered if they bring value to the client.
Dr. Tim Schell, nutritional health R&D and regulatory with Elanco Animal Health, noted that, while
constant challenges remain in the livestock sector, for
example, that nine out of 10 chickens are still exposed to
coccidiosis, advances in science mean that new solutions
are becoming more likely. It has now become easier to
demonstrate the benefits of new approaches, meaning
that potential solutions that may have been dismissed
only a decade ago are now being taken more seriously.
Change, however, is not only taking place within the
veterinary medicines industry; significant changes are
also taking place within the veterinary profession.
Ownership of veterinary practices in some countries
is undergoing a significant change with many veterinarians no longer wanting to own their own practice, with
the consequent responsibilities of running a business.
Practices are coming under the ownership of corporations, with implications for service offerings and
This is not the only area of change at the veterinary
level and, in some countries, there is a significant shortage of veterinarians. In the U.K., for example, only three
out of 10 work full time and, among those that do work
full time, many would like to reduce their hours.
Kristin Bloink, global research and
external innovation with Elanco
Animal Health, said all players in
animal food production need to
ensure animal production is ethical,
with high standards of care and
responsible use of antibiotics.
Marc Schlossman Photography
A desire for a greater work/life balance has resulted
in many veterinarians coming under greater time
pressure during the hours that they work, and this affects how they interact with livestock and livestock owners, as well as with animal health companies.
The veterinary profession is also evolving in other
ways. For example, in 1970, in the U.S., 11 percent of
veterinary graduates were female, while in the U.K. this
figure was 16 percent. By 2013, 80 percent of veterinary
graduates in the U.S. were female, while in the U.K. the
figure has risen to 77 percent.
Working hours and the feminization of the
industry are not the only changes.
According to Gudrun Ravetz, senior vice president
of the British Veterinary Association, demands on time
are resulting in veterinarians increasingly preferring to
be contacted via mobile, rather than engaging in faceto-face meetings. Within the younger veterinary profession, corporate social responsibility and One Health
have become highly important and, if companies are
not able to clearly demonstrate their commitment to
these areas, it may be increasingly difficult to engage
with the profession. ■
The future of poultry health: New and old challenges
June 2018 ❙ www.WATTAgNet.com