Poultry International - June 2018 - 29

PoultryInternational ❙ 29

services to the farm is drawing on three main resources:
new technologies, closer collaborations and the One
Health Initiative.
How companies innovate is changing, according to
Randolph Seidler, vice president, global head of business development with Boehringer Ingelheim. Ten years
ago, veterinary medicine companies were simply looking for new molecules; now they are offering integrated
solutions, including information management - anything that makes customers' lives easier.
Innovation leads to differentiated offerings and this
leads to value. For example, monetarily smaller services
are now being offered if they bring value to the client.
Dr. Tim Schell, nutritional health R&D and regulatory with Elanco Animal Health, noted that, while
constant challenges remain in the livestock sector, for
example, that nine out of 10 chickens are still exposed to
coccidiosis, advances in science mean that new solutions
are becoming more likely. It has now become easier to
demonstrate the benefits of new approaches, meaning
that potential solutions that may have been dismissed
only a decade ago are now being taken more seriously.
Change, however, is not only taking place within the
veterinary medicines industry; significant changes are
also taking place within the veterinary profession.

Evolving attitudes
Ownership of veterinary practices in some countries
is undergoing a significant change with many veterinarians no longer wanting to own their own practice, with
the consequent responsibilities of running a business.
Practices are coming under the ownership of corporations, with implications for service offerings and
working practices.
This is not the only area of change at the veterinary
level and, in some countries, there is a significant shortage of veterinarians. In the U.K., for example, only three
out of 10 work full time and, among those that do work
full time, many would like to reduce their hours.

Kristin Bloink, global research and
external innovation with Elanco
Animal Health, said all players in
animal food production need to
ensure animal production is ethical,
with high standards of care and
responsible use of antibiotics.
Marc Schlossman Photography

A desire for a greater work/life balance has resulted
in many veterinarians coming under greater time
pressure during the hours that they work, and this affects how they interact with livestock and livestock owners, as well as with animal health companies.
The veterinary profession is also evolving in other
ways. For example, in 1970, in the U.S., 11 percent of
veterinary graduates were female, while in the U.K. this
figure was 16 percent. By 2013, 80 percent of veterinary
graduates in the U.S. were female, while in the U.K. the
figure has risen to 77 percent.

Working hours and the feminization of the
industry are not the only changes.
According to Gudrun Ravetz, senior vice president
of the British Veterinary Association, demands on time
are resulting in veterinarians increasingly preferring to
be contacted via mobile, rather than engaging in faceto-face meetings. Within the younger veterinary profession, corporate social responsibility and One Health
have become highly important and, if companies are
not able to clearly demonstrate their commitment to
these areas, it may be increasingly difficult to engage
with the profession. ■

The future of poultry health: New and old challenges
www.WATTAgNet.com/articles/29615

June 2018 ❙ www.WATTAgNet.com


http://www.WATTAgNet.com/articles/29615 http://www.WATTAgNet.com

Table of Contents for the Digital Edition of Poultry International - June 2018

Poultry International - June 2018
Contents
Editor’s Comment
News
2018 Poultry Nutrition & Feed Survey: Poultry feed formulations driven by consumers, market
Global poultry trade may become turbulent in 2018
Newly formed Avara takes third spot in UK poultry sector
Why chicken is the sustainable meat option
Poultry veterinary provision undergoing signifi cant change
8 considerations for cage-free laying hen nutrition
Taking the extra steps for poultry wastewater reuse
6 poultry processing tips to improve carcass quality
Products
Marketplace
Poultry International - June 2018 - CT1
Poultry International - June 2018 - CT2
Poultry International - June 2018 - Poultry International - June 2018
Poultry International - June 2018 - Cover2
Poultry International - June 2018 - BB1
Poultry International - June 2018 - BB2
Poultry International - June 2018 - Contents
Poultry International - June 2018 - Editor’s Comment
Poultry International - June 2018 - 3
Poultry International - June 2018 - News
Poultry International - June 2018 - 5
Poultry International - June 2018 - 2018 Poultry Nutrition & Feed Survey: Poultry feed formulations driven by consumers, market
Poultry International - June 2018 - 7
Poultry International - June 2018 - 8
Poultry International - June 2018 - 9
Poultry International - June 2018 - 10
Poultry International - June 2018 - 11
Poultry International - June 2018 - 12
Poultry International - June 2018 - 13
Poultry International - June 2018 - 14
Poultry International - June 2018 - 15
Poultry International - June 2018 - 16
Poultry International - June 2018 - 17
Poultry International - June 2018 - Global poultry trade may become turbulent in 2018
Poultry International - June 2018 - 19
Poultry International - June 2018 - Newly formed Avara takes third spot in UK poultry sector
Poultry International - June 2018 - 21
Poultry International - June 2018 - 22
Poultry International - June 2018 - 23
Poultry International - June 2018 - 24
Poultry International - June 2018 - 25
Poultry International - June 2018 - Why chicken is the sustainable meat option
Poultry International - June 2018 - 27
Poultry International - June 2018 - Poultry veterinary provision undergoing signifi cant change
Poultry International - June 2018 - 29
Poultry International - June 2018 - 8 considerations for cage-free laying hen nutrition
Poultry International - June 2018 - 31
Poultry International - June 2018 - 32
Poultry International - June 2018 - 33
Poultry International - June 2018 - 34
Poultry International - June 2018 - 35
Poultry International - June 2018 - Taking the extra steps for poultry wastewater reuse
Poultry International - June 2018 - 37
Poultry International - June 2018 - 38
Poultry International - June 2018 - 39
Poultry International - June 2018 - 6 poultry processing tips to improve carcass quality
Poultry International - June 2018 - 41
Poultry International - June 2018 - 42
Poultry International - June 2018 - Marketplace
Poultry International - June 2018 - 44
Poultry International - June 2018 - Cover3
Poultry International - June 2018 - Cover4
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