Poultry International - June 2018 - 24

24 ❙ PoultryInternational
NEWLY FORMED AVARA TAKES THIRD SPOT IN UK POULTRY SECTOR
is the new company's chief executive, while fresh chicken
director with Cargill Meats Europe Chris Hall is Avara's
chief commercial officer.

Cargill UK's poultry plant expands
capacity, efficiency
www.WATTAgNet.com/articles/23004

Commenting on the creation of the new company,
Dawkins said: "Launching Avara Foods brings together two
successful businesses with high standards, shared values
and strong reputations for building sustainable partnerships
with customers, growers and suppliers. Our first step is
to make sure that there is a smooth transition as we bring
together the two businesses as Avara Foods, and establish a
solid platform for growth."

Building on investments
Over the past five years, the two companies have invested
significantly through their respective supply chains, with a
combined value of GBP75 million (US$107 million) on processing infrastructure. Now, forming Avara is seen as being
the best way to expand growth in the local market, drawing
on the two partners' complementary customers and offerings.
Dawkins said: "If you look at how the retail sector has
consolidated in recent years, and how this has been matched
by the supply side, now is an obvious time to bring together
two high-performing and well-regarded businesses."
For Faccenda, the joint venture is the latest in a series
of changes over recent years. The family-owned company,
which reported sales of GBP523 million (US$735 million)
last year, started as a single chicken farm in 1962 and has
grown into a major U.K. food business.
 In 2012, it bought the turkey producer Cranberry Foods
and in 2015 added duck to its portfolio through the acquisition of Cherry Valley Foods, making it the country's only
supplier of chicken, duck and turkey.
Similarly, Cargill has been making significant investments in its U.K. poultry business, including expanding its
processing facilities and its base of growers.

In late 2013, the company announced a GBP35 million
(US$50 million) expansion and modernization program,
which included capacity expansion and the modernization
and upgrading of facilities. Most investment was concentrated at its Hereford site and focused on creating "one of the
most efficient and competitive processing plants in Europe."

Growth, not savings
The new company is about growth, Dawkins said, not
cost savings, with Avara Foods bringing together two successful businesses with high standards, shared values and
strong reputations for building sustainable partnerships with
customers, growers and suppliers.
 "Our aim as Avara Foods is to grow - there's no doubt
about that. But our focus right now is ensuring that high standards are not missed - be it quality, delivery or customer service. Over time, we will integrate the businesses further and
learn from each other. That process has already started and
it's exciting to see what it leads to," Dawkins said. "Internally,
if we can establish a culture that all our people relate to and
feel part of, then we'll have overcome the single biggest challenge in integrating any two businesses. What's been great so
far is that, culturally, we are already closely aligned."
The new company has a particularly strong position in
fresh and added-value product supplied to retail, with a 20
to 30 percent market share, and holds a similar position for
these product categories supplied to the catering market.
Where its relationship with growers is concerned, there
is a belief that the merged business will provide stability and
security for growers for years to come, and the strong relationship with the growing community will be built upon.
It is a stand-alone business, and outside of the new joint
venture, Cargill is continuing to process and sell cooked
poultry products as well as operate its poultry import, trading
and distribution business, along with its European poultry
businesses in France, Russia and the Netherlands. Faccenda
has retained its shareholding in Dartmouth Foods, entered
into in 2016 for cooked poultry products.
Plans to merge the two businesses into Avara were first
announced in late September 2017 and approved by the
U.K.'s Competition and Markets Authority in December. ■
www.WATTAgNet.com ❙ June 2018


http://www.WATTAgNet.com/articles/23004 http://www.WATTAgNet.com

Table of Contents for the Digital Edition of Poultry International - June 2018

Poultry International - June 2018
Contents
Editor’s Comment
News
2018 Poultry Nutrition & Feed Survey: Poultry feed formulations driven by consumers, market
Global poultry trade may become turbulent in 2018
Newly formed Avara takes third spot in UK poultry sector
Why chicken is the sustainable meat option
Poultry veterinary provision undergoing signifi cant change
8 considerations for cage-free laying hen nutrition
Taking the extra steps for poultry wastewater reuse
6 poultry processing tips to improve carcass quality
Products
Marketplace
Poultry International - June 2018 - CT1
Poultry International - June 2018 - CT2
Poultry International - June 2018 - Poultry International - June 2018
Poultry International - June 2018 - Cover2
Poultry International - June 2018 - BB1
Poultry International - June 2018 - BB2
Poultry International - June 2018 - Contents
Poultry International - June 2018 - Editor’s Comment
Poultry International - June 2018 - 3
Poultry International - June 2018 - News
Poultry International - June 2018 - 5
Poultry International - June 2018 - 2018 Poultry Nutrition & Feed Survey: Poultry feed formulations driven by consumers, market
Poultry International - June 2018 - 7
Poultry International - June 2018 - 8
Poultry International - June 2018 - 9
Poultry International - June 2018 - 10
Poultry International - June 2018 - 11
Poultry International - June 2018 - 12
Poultry International - June 2018 - 13
Poultry International - June 2018 - 14
Poultry International - June 2018 - 15
Poultry International - June 2018 - 16
Poultry International - June 2018 - 17
Poultry International - June 2018 - Global poultry trade may become turbulent in 2018
Poultry International - June 2018 - 19
Poultry International - June 2018 - Newly formed Avara takes third spot in UK poultry sector
Poultry International - June 2018 - 21
Poultry International - June 2018 - 22
Poultry International - June 2018 - 23
Poultry International - June 2018 - 24
Poultry International - June 2018 - 25
Poultry International - June 2018 - Why chicken is the sustainable meat option
Poultry International - June 2018 - 27
Poultry International - June 2018 - Poultry veterinary provision undergoing signifi cant change
Poultry International - June 2018 - 29
Poultry International - June 2018 - 8 considerations for cage-free laying hen nutrition
Poultry International - June 2018 - 31
Poultry International - June 2018 - 32
Poultry International - June 2018 - 33
Poultry International - June 2018 - 34
Poultry International - June 2018 - 35
Poultry International - June 2018 - Taking the extra steps for poultry wastewater reuse
Poultry International - June 2018 - 37
Poultry International - June 2018 - 38
Poultry International - June 2018 - 39
Poultry International - June 2018 - 6 poultry processing tips to improve carcass quality
Poultry International - June 2018 - 41
Poultry International - June 2018 - 42
Poultry International - June 2018 - Marketplace
Poultry International - June 2018 - 44
Poultry International - June 2018 - Cover3
Poultry International - June 2018 - Cover4
http://www.poultryinternational-digital.com/201907
http://www.poultryinternational-digital.com/201906
http://www.poultryinternational-digital.com/201905
http://www.poultryinternational-digital.com/201904
http://www.poultryinternational-digital.com/201903
http://www.poultryinternational-digital.com/201902
http://www.poultryinternational-digital.com/201901
http://www.poultryinternational-digital.com/201812
http://www.poultryinternational-digital.com/201811
http://www.poultryinternational-digital.com/201810/
http://www.poultryinternational-digital.com/201809/
http://www.poultryinternational-digital.com/201808/
http://www.poultryinternational-digital.com/201807/
http://www.poultryinternational-digital.com/201806/
http://www.poultryinternational-digital.com/201805/
http://www.poultryinternational-digital.com/201804/
http://www.poultryinternational-digital.com/201803/
http://www.poultryinternational-digital.com/201802/
http://www.poultryinternational-digital.com/201801/
http://www.poultryinternational-digital.com/201712/
http://www.poultryinternational-digital.com/201711/
http://www.poultryinternational-digital.com/201710/
http://www.poultryinternational-digital.com/201709/
http://www.poultryinternational-digital.com/201708/
http://www.poultryinternational-digital.com/201707/
http://www.poultryinternational-digital.com/201706/
http://www.poultryinternational-digital.com/201705/
http://www.poultryinternational-digital.com/201704/
http://www.poultryinternational-digital.com/201703/
http://www.poultryinternational-digital.com/201702/
http://www.poultryinternational-digital.com/201701/
http://www.poultryinternational-digital.com/201612/
http://www.poultryinternational-digital.com/201611/
http://www.poultryinternational-digital.com/201610/
http://www.poultryinternational-digital.com/201609
http://www.poultryinternational-digital.com/201608
http://www.poultryinternational-digital.com/201607
http://www.poultryinternational-digital.com/201606
http://www.poultryinternational-digital.com/201605
http://www.poultryinternational-digital.com/201604
http://www.poultryinternational-digital.com/201603
http://www.poultryinternational-digital.com/201602
http://www.poultryinternational-digital.com/201601
http://www.poultryinternational-digital.com/201512
http://www.poultryinternational-digital.com/201511
http://www.poultryinternational-digital.com/201510
http://www.poultryinternational-digital.com/201509
http://www.poultryinternational-digital.com/201508
http://www.poultryinternational-digital.com/201507
http://www.poultryinternational-digital.com/201506
http://www.poultryinternational-digital.com/201505
http://www.poultryinternational-digital.com/201504
http://www.poultryinternational-digital.com/201503
http://www.poultryinternational-digital.com/201502
http://www.poultryinternational-digital.com/201501
http://www.poultryinternational-digital.com/201412
http://www.poultryinternational-digital.com/201411
http://www.poultryinternational-digital.com/201410
http://www.poultryinternational-digital.com/201409
http://www.poultryinternational-digital.com/201408
http://www.poultryinternational-digital.com/201407
http://www.poultryinternational-digital.com/201406
http://www.poultryinternational-digital.com/201405
http://www.poultryinternational-digital.com/201404
http://www.poultryinternational-digital.com/201403
http://www.poultryinternational-digital.com/201402
http://www.poultryinternational-digital.com/201401
http://www.poultryinternational-digital.com/201312
http://www.poultryinternational-digital.com/201311
http://www.poultryinternational-digital.com/201310
http://www.poultryinternational-digital.com/201309
http://www.poultryinternational-digital.com/201308
http://www.poultryinternational-digital.com/201307
http://www.poultryinternational-digital.com/201306
http://www.poultryinternational-digital.com/201305
http://www.poultryinternational-digital.com/201304
http://www.poultryinternational-digital.com/201303
http://www.poultryinternational-digital.com/201302
http://www.poultryinternational-digital.com/201301
http://www.poultryinternational-digital.com/201212
http://www.poultryinternational-digital.com/201211
http://www.poultryinternational-digital.com/201210
http://www.poultryinternational-digital.com/201209
http://www.poultryinternational-digital.com/201208
http://www.poultryinternational-digital.com/201207
http://www.poultryinternational-digital.com/201206
http://www.poultryinternational-digital.com/201205
http://www.poultryinternational-digital.com/201204
http://www.poultryinternational-digital.com/201203
http://www.poultryinternational-digital.com/201202
http://www.poultryinternational-digital.com/201201
http://www.nxtbookMEDIA.com