Poultry International - April 2018 - 28

28 ❙ PoultryInternational

Marketingdriven poultry
production's
real feed costs
No-antibiotics-ever, slowgrowing and cage-free chicken
labels work as differentiators,
but how do these changes affect
U.S. feed production?
JACKIE ROEMBKE
hurricanehank, Bigstockphoto.com

While U.S. consumers educate themselves about the
poultry industry and become increasingly vocal about
their expectations, restaurant and retail buyers have been
paying attention.
No longer a niche, antibiotic-free poultry production,
for example, moved beyond regulatory guidelines
and went "mainstream" in 2015, with large retailers,
restaurant chains and three of the largest U.S. poultry

8 antibiotic-free broiler production do's and
don'ts: www.WATTAgNet.com/articles/32322
integrators (Tyson Foods, Pilgrim's Pride and Perdue
Farms) vowing to eliminate or reduce the use of
antibiotics in the years ahead.
As poultry producers alter their meat marketing and
production to attract the consumer, feed costs inevitably
go up, and oftentimes the burden of off-setting these
losses falls on the nutritionist and feed manufacturer.
According to WATT Global Media's 2017 Poultry

Nutrition & Feeding Survey, 42 percent of respondents
reported that antibiotic-free production was the greatest
challenge to their feed formulation program and/or feed
costs; 27 percent cited slow-growing broilers; and 22
percent said cage-free production.
"In general, the new production systems require that
we know more about different breeds, housing systems
and production environments to ensure optimal nutrition
is delivered," said Henk Enting, a global poultry
technology director with Cargill Animal Nutrition.
What are the true feed costs when adopting a new
formulation program or production system? It remains
to be seen. The consensus is there are too many
variables to pinpoint an exact figure - especially on an
international scale - so for the purposes of this article,
we'll focus on developments in the U.S. poultry industry.

The decline of antibiotics
According to the recent Food & Drug
Administration (FDA) summary report, "Antimicrobials
sold or distributed for use in food-producing animals,"
the domestic sales and distribution of antimicrobials
www.WATTAgNet.com ❙ April 2018


http://www.Bigstockphoto.com http://www.WATTAgNet.com/articles/32322 http://www.WATTAgNet.com

Table of Contents for the Digital Edition of Poultry International - April 2018

Poultry International - April 2018
Contents
Editor’s Comment
News
Mixed prospects for Middle East’s poultry sector
Eggs provide poverty alleviation in developing countries
VIV Europe to focus on smart food production
State-of-the-art poultry research center opens in UK
Whole grains in broiler diets may boost feed efficiency
How endotoxins aggravate broiler heat stress
Marketing-driven poultry production’s real feed costs
Fish meal in poultry diets: to use, or not to use?
Poultry processing requires mix of expertise, automation
Products
Marketplace
Ad Index
Poultry International - April 2018 - CT1
Poultry International - April 2018 - CT2
Poultry International - April 2018 - Poultry International - April 2018
Poultry International - April 2018 - Cover2
Poultry International - April 2018 - BB1
Poultry International - April 2018 - BB2
Poultry International - April 2018 - Contents
Poultry International - April 2018 - Editor’s Comment
Poultry International - April 2018 - 3
Poultry International - April 2018 - News
Poultry International - April 2018 - 5
Poultry International - April 2018 - Mixed prospects for Middle East’s poultry sector
Poultry International - April 2018 - 7
Poultry International - April 2018 - 8
Poultry International - April 2018 - 9
Poultry International - April 2018 - Eggs provide poverty alleviation in developing countries
Poultry International - April 2018 - 11
Poultry International - April 2018 - VIV Europe to focus on smart food production
Poultry International - April 2018 - 13
Poultry International - April 2018 - State-of-the-art poultry research center opens in UK
Poultry International - April 2018 - 15
Poultry International - April 2018 - 16
Poultry International - April 2018 - 17
Poultry International - April 2018 - Whole grains in broiler diets may boost feed efficiency
Poultry International - April 2018 - 19
Poultry International - April 2018 - 20
Poultry International - April 2018 - 21
Poultry International - April 2018 - How endotoxins aggravate broiler heat stress
Poultry International - April 2018 - 23
Poultry International - April 2018 - 24
Poultry International - April 2018 - 25
Poultry International - April 2018 - 26
Poultry International - April 2018 - 27
Poultry International - April 2018 - Marketing-driven poultry production’s real feed costs
Poultry International - April 2018 - 29
Poultry International - April 2018 - 30
Poultry International - April 2018 - 31
Poultry International - April 2018 - 32
Poultry International - April 2018 - 33
Poultry International - April 2018 - Fish meal in poultry diets: to use, or not to use?
Poultry International - April 2018 - 35
Poultry International - April 2018 - Poultry processing requires mix of expertise, automation
Poultry International - April 2018 - 37
Poultry International - April 2018 - 38
Poultry International - April 2018 - Marketplace
Poultry International - April 2018 - Ad Index
Poultry International - April 2018 - Cover3
Poultry International - April 2018 - Cover4
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