Poultry International - March 2018 - 6
6 ❙ PoultryInternational
positive for 2018
Brazilian poultry producers can look forward
to stronger demand for their products from
home and international markets this year.
prove to be a
positive year for
poultry industry, in contrast to last year, which saw
the "worst image crisis in the sector's history."
Few in the sector will have been sad to say
goodbye to 2017 with its Weak Flesh scandal, and
consequent hit to chicken meat sales at home and
from customers in international markets.
2018, however, would appear to offer much
more promise to Brazil's poultry sector, with hygiene concerns now over, an upturn in the home
economy and a strong economic outlook globally.
On the back of this turnaround, the Brazilian
Association of Animal Protein (ABPA) forecasts
that chicken meat production this year will be 2-4
percent higher than 2017's 13.1 million tons, but
it also notes that there remain several concerns
looming on the horizon.
Home market recovering
Demand from the home market is expected to
increase this year as consumers increasingly feel
the effects of an improving economy.
Eight quarters of economic contraction came
to end in late 2017, as the Brazilian economy returned to expansion, and forecasts indicate that
this growth will strengthen as 2018 progresses.
Inflation and unemployment are falling, suggesting
that local consumers will feel richer.
Where inputs are concerned, the industry ben-
Brazilian chicken meat production 2008-18 (million tons)*
* 2018 estimated
Source: MDIX/SECEX/ABPA/WATT Global Media
Brazilian poultry meat output is expected to continue its trajectory upward this year, boosted by a
recovering economy at home and strong demand from overseas. PicsFive.BigStockPhoto.com
www.WATTAgNet.com ❙ March 2018