Poultry International - March 2018 - 6

6 ❙ PoultryInternational

Brazilian poultry
industry outlook
positive for 2018
Brazilian poultry producers can look forward
to stronger demand for their products from
home and international markets this year.

2018 should
prove to be a
positive year for
the Brazilian
poultry industry, in contrast to last year, which saw
the "worst image crisis in the sector's history."
Few in the sector will have been sad to say
goodbye to 2017 with its Weak Flesh scandal, and
consequent hit to chicken meat sales at home and
from customers in international markets.
2018, however, would appear to offer much
more promise to Brazil's poultry sector, with hygiene concerns now over, an upturn in the home
economy and a strong economic outlook globally.
On the back of this turnaround, the Brazilian
Association of Animal Protein (ABPA) forecasts

that chicken meat production this year will be 2-4
percent higher than 2017's 13.1 million tons, but
it also notes that there remain several concerns
looming on the horizon.

Home market recovering
Demand from the home market is expected to
increase this year as consumers increasingly feel
the effects of an improving economy.
Eight quarters of economic contraction came
to end in late 2017, as the Brazilian economy returned to expansion, and forecasts indicate that
this growth will strengthen as 2018 progresses.
Inflation and unemployment are falling, suggesting
that local consumers will feel richer.
Where inputs are concerned, the industry ben-

Brazilian chicken meat production 2008-18 (million tons)*
Million tons

15
14
13
12
11
10

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

* 2018 estimated
Source: MDIX/SECEX/ABPA/WATT Global Media

Brazilian poultry meat output is expected to continue its trajectory upward this year, boosted by a
recovering economy at home and strong demand from overseas. PicsFive.BigStockPhoto.com
www.WATTAgNet.com ❙ March 2018


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Table of Contents for the Digital Edition of Poultry International - March 2018

Poultry International - March 2018
Contents
Editor’s Comment
News
Brazilian poultry industry outlook positive for 2018
Why European egg production may be flat in 2018
VIV Europe to address challenges for food, ag sectors
Moy Park opens UK’s largest single-build hatchery
French chicken farmer shares antibiotic-free success
3 animal antibiotics, human health risk questions answered
Tips for feeding chickens in a start-up poultry business
How to optimize chicken feather plucking during processing
Products
Marketplace
Poultry International - March 2018 - BB1
Poultry International - March 2018 - BB2
Poultry International - March 2018 - Poultry International - March 2018
Poultry International - March 2018 - Cover2
Poultry International - March 2018 - Contents
Poultry International - March 2018 - Editor’s Comment
Poultry International - March 2018 - 3
Poultry International - March 2018 - News
Poultry International - March 2018 - 5
Poultry International - March 2018 - Brazilian poultry industry outlook positive for 2018
Poultry International - March 2018 - 7
Poultry International - March 2018 - 8
Poultry International - March 2018 - 9
Poultry International - March 2018 - Why European egg production may be flat in 2018
Poultry International - March 2018 - 11
Poultry International - March 2018 - 12
Poultry International - March 2018 - 13
Poultry International - March 2018 - VIV Europe to address challenges for food, ag sectors
Poultry International - March 2018 - 15
Poultry International - March 2018 - Moy Park opens UK’s largest single-build hatchery
Poultry International - March 2018 - 17
Poultry International - March 2018 - French chicken farmer shares antibiotic-free success
Poultry International - March 2018 - 19
Poultry International - March 2018 - 20
Poultry International - March 2018 - 21
Poultry International - March 2018 - 3 animal antibiotics, human health risk questions answered
Poultry International - March 2018 - 23
Poultry International - March 2018 - 24
Poultry International - March 2018 - 25
Poultry International - March 2018 - Tips for feeding chickens in a start-up poultry business
Poultry International - March 2018 - 27
Poultry International - March 2018 - 28
Poultry International - March 2018 - 29
Poultry International - March 2018 - How to optimize chicken feather plucking during processing
Poultry International - March 2018 - 31
Poultry International - March 2018 - 32
Poultry International - March 2018 - 33
Poultry International - March 2018 - 34
Poultry International - March 2018 - 35
Poultry International - March 2018 - Products
Poultry International - March 2018 - 37
Poultry International - March 2018 - 38
Poultry International - March 2018 - Marketplace
Poultry International - March 2018 - 40
Poultry International - March 2018 - Cover3
Poultry International - March 2018 - Cover4
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