Poultry International - February 2018 - 8
8 ❙ PoultryInternational
CHINA'S POULTRY INDUSTRY PRODUCTION, SALES WEAK IN 2018
Top Asian poultry
survey, 30 percent of adults in China are now overweight, while 6 percent are obese.
There is a growing interest in health and nutrition,
the report continues, but this can take a variety of forms.
Where fresh food and poultry is concerned, despite the
local food hygiene scandals of recent years, 59 percent
of respondents to the 2017 survey said that they preferred
local brands, while 32 percent responded that they some-
what preferred local brands. Only 6 percent said that they
somewhat preferred foreign brands, with just 3 responding
that they preferred foreign brands.
This growing consumer selectivity is coming from rising living standards and higher wages, but where chicken
consumption is concerned, this trend is positive and negative.
Rising wage costs mean some large companies are
moving production overseas in search of lower labor costs.
Many of these large companies have their own cafeterias,
which are major consumers of poultry meat. As these
companies look to relocate, their catering facilities will be
Should output fall again this year, it will be the third
consecutive year that production of broiler meat will have
declined in China. Chicken meat exports are also forecast
lower. However, broiler meat imports are predicted to rise
by 7 percent. ■
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www.WATTAgNet.com ❙ February 2018