Poultry International - January 2018 - 2

2 ❙ PoultryInternational

EDITOR'S COMMENT

BY

MARK CLEMENTS

Looking to 2018 and beyond
Total broiler production and international trade in broiler
products are both forecast higher this year. While output growth
may be below trend, the industry remains in positive territory. It
is always harder for mature markets to achieve high growth rates,
but 2018 can expect to see a number of mature markets continue
to grow and even reach record output.
While some have described 2018's forecasts as stagnant, taking a glass-half-full approach would see the potential for more
mouths to be fed, more people employed and rising sales for producers.
Talking of mouths to feed, we bring you the results of the U.S. National Chicken
Council's survey of consumption behavior. Consumers in the U.S., it seems, are primarily driven by freshness, taste and prices, but are also influenced by whether birds are
raised antibiotic free and are produced locally. Country-of-origin labeling is also an
important consideration.

Follow Mark Clements in his blog
www.WATTAgNet.com/MarkClements.html

This issue also takes a trip to the Middle East and Africa. We look at a newly established egg farm in Rwanda that is employing production methods more commonly seen
in more developed markets. We also offer an overview of broiler production in Saudi
Arabia, along with a preview for upcoming trade show VIV MEA.

Change ahead

YEARS

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EDITORIAL TEAM
Editor: Mark Clements

mclements@wattglobal.com
Tel: +44 7866 475 388

Digital Content Director: Tara Loszach
Senior Editor: Lisa Kirschner
Associate Editor: Ann Reus
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Agriculture Reporter: Austin Alonzo
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Northern Europe, Asia, Africa
Frans Willem van Beemen

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Tel: +31 344 653 442; Fax:+31 344 653 261

Continuing a forward-looking theme, how robotic technology is already making its
way into the poultry house, not only monitoring production but taking on some of the
drudge work that tends to be among the least appealing on-farm tasks, comes under the
microscope.
Additionally, we offer a roundup of products that were winners at last year's SPACE
Innovation Awards and might be expected to play a growing role in production.
And taking a last step into the future, we also look at how processors can make better use of leg meat. Often undervalued, there are many ways that value can be added,
offering opportunities for producers to gain more value from each and every carcass. ■

Southern Europe, Latin America
Tineke van Spanje

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Tel: +31 495 526 155; Fax: +31 495 525 126

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Dingding Li, dingdingli@vip.163.com;
Tel: +86 137 640 39062

USA/Canada
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Mary Harris, mharris@wattglobal.com
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Table of Contents for the Digital Edition of Poultry International - January 2018

Poultry International - January 2018
Contents
Editor’s Comment
News
Global chicken meat exports to increase 3 percent in 20 18
Chicken consumption survey reveals purchase influences
Rwandan egg farm uses modern production techniques
VIV MEA expanded, enriched for 2018
Saudi Arabia’s poultry industry growing despite challenges
Robotics in poultry production to transform sector
How NIR poultry feed ingredient analysis increases output
Understanding rice bran in pig, poultry feeds
Poultry products recognized in SPACE innovation awards
How to improve chicken leg meat profits, reduce waste
Products
Marketplace
Poultry International - January 2018 - Poultry International - January 2018
Poultry International - January 2018 - Cover2
Poultry International - January 2018 - Contents
Poultry International - January 2018 - Editor’s Comment
Poultry International - January 2018 - 3
Poultry International - January 2018 - News
Poultry International - January 2018 - 5
Poultry International - January 2018 - Global chicken meat exports to increase 3 percent in 20 18
Poultry International - January 2018 - 7
Poultry International - January 2018 - 8
Poultry International - January 2018 - 9
Poultry International - January 2018 - 10
Poultry International - January 2018 - 11
Poultry International - January 2018 - Chicken consumption survey reveals purchase influences
Poultry International - January 2018 - 13
Poultry International - January 2018 - 14
Poultry International - January 2018 - 15
Poultry International - January 2018 - 16
Poultry International - January 2018 - 17
Poultry International - January 2018 - 18
Poultry International - January 2018 - 19
Poultry International - January 2018 - 20
Poultry International - January 2018 - 21
Poultry International - January 2018 - 22
Poultry International - January 2018 - 23
Poultry International - January 2018 - Rwandan egg farm uses modern production techniques
Poultry International - January 2018 - 25
Poultry International - January 2018 - 26
Poultry International - January 2018 - 27
Poultry International - January 2018 - VIV MEA expanded, enriched for 2018
Poultry International - January 2018 - 29
Poultry International - January 2018 - Saudi Arabia’s poultry industry growing despite challenges
Poultry International - January 2018 - 31
Poultry International - January 2018 - Robotics in poultry production to transform sector
Poultry International - January 2018 - 33
Poultry International - January 2018 - 34
Poultry International - January 2018 - 35
Poultry International - January 2018 - How NIR poultry feed ingredient analysis increases output
Poultry International - January 2018 - 37
Poultry International - January 2018 - Understanding rice bran in pig, poultry feeds
Poultry International - January 2018 - 39
Poultry International - January 2018 - 40
Poultry International - January 2018 - 41
Poultry International - January 2018 - Poultry products recognized in SPACE innovation awards
Poultry International - January 2018 - 43
Poultry International - January 2018 - 44
Poultry International - January 2018 - 45
Poultry International - January 2018 - How to improve chicken leg meat profits, reduce waste
Poultry International - January 2018 - 47
Poultry International - January 2018 - 48
Poultry International - January 2018 - 49
Poultry International - January 2018 - Products
Poultry International - January 2018 - Marketplace
Poultry International - January 2018 - 52
Poultry International - January 2018 - Cover3
Poultry International - January 2018 - Cover4
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