Poultry International - January 2018 - 16

16 ❙ PoultryInternational
CHICKEN CONSUMPTION SURVEY

Foodservice chicken consumption behavior
72% of consumers have eaten a chicken meal or

28%

snack from a foodservice establishment in
the past two weeks

Consumers indicated sustainability-oriented attributes are less influential in purchasing decisions. These
involved environmentally friendly
production methods and packaging.

Language matters on
chicken labels
U.S. consumers are concerned
about how farm animals are raised
according to different research studies, but the NCC survey indicated
that broader terms such as "sustainably raised" may result in mis-

SUSTAINABILITYORIENTED
ATTRIBUTES are
less influential
in purchasing
decisions.

In the past two weeks, consumers have
eaten a chicken meal or snack from a
foodservice establishment 2.2 times

15%

14% of consumers anticipate eating more

chicken from a foodservice establishment
in the next 12 months
More
About the same

71%

Less

Source: Joyce Neth, WATT Global Media, presentation at 2017 Chicken Marketing Summit;
National Chicken Council frequency of chicken consumption survey

A smaller percentage of respondents had eaten a chicken meal from a
foodservice establishment than from a supermarket, though 14 percent
anticipate eating more foodservice chicken in the next 12 months.

Unaided concerns when purchasing chicken
Base: Purchased chicken

973

PRODUCT

34%

Freshness/expiration date/if it is old
Taste

4%

Organic/natural/non-GMO

3%

HEALTH/SAFETY

31%

Drugs/chemicals (subnet)
aligned consumer expectations that
increase the risk of dissatisfaction,
skepticism and eroding trust in the
industry.
The phrases most highly associated with "sustainably raised chickens" include the following:
■ The environmental impact of
growing and raising chickens (48
percent of respondents)
No
hormones are used (37 percent
■
of respondents)
■ No antibiotics are used (35 percent
of respondents)

23%

13%

Hormones/steroids

9%

Antibiotics

5%

Bacteria (subnet)

8%

Salmonella

5%

General safety

4%

Cleanliness/processed in a clean facility/environment

4%

TREATMENT OF CHICKEN

15%

How they were raised/treated/raised humanely

9%

PRICE

5%

NONE

30%

Source: Joyce Neth, WATT Global Media, presentation at 2017 Chicken Marketing Summit;
National Chicken Council frequency of chicken consumption survey

Sixty percent of consumers have concerns about chicken that is to be
purchased.
www.WATTAgNet.com ❙ January 2018


http://www.WATTAgNet.com

Table of Contents for the Digital Edition of Poultry International - January 2018

Poultry International - January 2018
Contents
Editor’s Comment
News
Global chicken meat exports to increase 3 percent in 20 18
Chicken consumption survey reveals purchase influences
Rwandan egg farm uses modern production techniques
VIV MEA expanded, enriched for 2018
Saudi Arabia’s poultry industry growing despite challenges
Robotics in poultry production to transform sector
How NIR poultry feed ingredient analysis increases output
Understanding rice bran in pig, poultry feeds
Poultry products recognized in SPACE innovation awards
How to improve chicken leg meat profits, reduce waste
Products
Marketplace
Poultry International - January 2018 - Poultry International - January 2018
Poultry International - January 2018 - Cover2
Poultry International - January 2018 - Contents
Poultry International - January 2018 - Editor’s Comment
Poultry International - January 2018 - 3
Poultry International - January 2018 - News
Poultry International - January 2018 - 5
Poultry International - January 2018 - Global chicken meat exports to increase 3 percent in 20 18
Poultry International - January 2018 - 7
Poultry International - January 2018 - 8
Poultry International - January 2018 - 9
Poultry International - January 2018 - 10
Poultry International - January 2018 - 11
Poultry International - January 2018 - Chicken consumption survey reveals purchase influences
Poultry International - January 2018 - 13
Poultry International - January 2018 - 14
Poultry International - January 2018 - 15
Poultry International - January 2018 - 16
Poultry International - January 2018 - 17
Poultry International - January 2018 - 18
Poultry International - January 2018 - 19
Poultry International - January 2018 - 20
Poultry International - January 2018 - 21
Poultry International - January 2018 - 22
Poultry International - January 2018 - 23
Poultry International - January 2018 - Rwandan egg farm uses modern production techniques
Poultry International - January 2018 - 25
Poultry International - January 2018 - 26
Poultry International - January 2018 - 27
Poultry International - January 2018 - VIV MEA expanded, enriched for 2018
Poultry International - January 2018 - 29
Poultry International - January 2018 - Saudi Arabia’s poultry industry growing despite challenges
Poultry International - January 2018 - 31
Poultry International - January 2018 - Robotics in poultry production to transform sector
Poultry International - January 2018 - 33
Poultry International - January 2018 - 34
Poultry International - January 2018 - 35
Poultry International - January 2018 - How NIR poultry feed ingredient analysis increases output
Poultry International - January 2018 - 37
Poultry International - January 2018 - Understanding rice bran in pig, poultry feeds
Poultry International - January 2018 - 39
Poultry International - January 2018 - 40
Poultry International - January 2018 - 41
Poultry International - January 2018 - Poultry products recognized in SPACE innovation awards
Poultry International - January 2018 - 43
Poultry International - January 2018 - 44
Poultry International - January 2018 - 45
Poultry International - January 2018 - How to improve chicken leg meat profits, reduce waste
Poultry International - January 2018 - 47
Poultry International - January 2018 - 48
Poultry International - January 2018 - 49
Poultry International - January 2018 - Products
Poultry International - January 2018 - Marketplace
Poultry International - January 2018 - 52
Poultry International - January 2018 - Cover3
Poultry International - January 2018 - Cover4
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