Poultry International - December 2017 - 22

22 ❙ PoultryInternational
CO2 -NEUTRAL EGG FARM OPENS IN THE NETHERLANDS

The full-height, naturally lit interior
range allows birds to roam even when
weather is poor or there is a disease
outbreak. Mark Clements

The design was four years in development, and various
models and prototypes were scrutinized before hitting on
the final model. Poultry welfare, sustainability and the environment may have been core to the group's thinking, but
the end result also had to be financially viable, and Kipster

cannot be described as the cheapest way to produce eggs.
Commenting on the development phase, Olivier said:
"You cannot make an omelete without breaking a few
eggs." He continued that old methods of producing were
no longer and that egg producers now needed to work in
new ways.
But change costs, and producing eggs on a Kipster
concept farm is not cheap. Olivier went on to point to research that has found that consumers are prepared to pay
up to 5 percent more for a better quality egg that has come
from layers with a better quality of life.
This first Kipster farm has already found an outlet for
its eggs and has a contract to supply supermarket chain
Lidl. This will be an interesting test for whether the eggs
prove popular with consumers as, unlike other supermarkets, which carry up to 35 different lines of eggs, Lidl
only has four. One line is now the Kipster brand, which is
sold in distinctive packaging, meaning consumer accep-

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Table of Contents for the Digital Edition of Poultry International - December 2017

Poultry International - December 2017
Contents
Editor’s Comment
News
African chicken production future bright but challenging
100TH YEAR SERIES: Will no-antibiotics-ever poultry improve human health?
How the world’s top chicken producers are investing
5 poultry programs you don’t want to miss at 2018 IPPE
CO2-neutral egg farm opens in the Netherlands
3 tools to control reactivated Salmonella in poultry feed
How broiler super pre-starter diets impact bird growth
Improve broiler carcass quality by minimizing fl apping
Products
Marketplace
Ad Index
Poultry International - December 2017 - CT1
Poultry International - December 2017 - CT2
Poultry International - December 2017 - Poultry International - December 2017
Poultry International - December 2017 - Cover2
Poultry International - December 2017 - Contents
Poultry International - December 2017 - Editor’s Comment
Poultry International - December 2017 - 3
Poultry International - December 2017 - News
Poultry International - December 2017 - 5
Poultry International - December 2017 - African chicken production future bright but challenging
Poultry International - December 2017 - 7
Poultry International - December 2017 - 8
Poultry International - December 2017 - 9
Poultry International - December 2017 - 10
Poultry International - December 2017 - 11
Poultry International - December 2017 - 100TH YEAR SERIES: Will no-antibiotics-ever poultry improve human health?
Poultry International - December 2017 - BB1
Poultry International - December 2017 - BB2
Poultry International - December 2017 - 13
Poultry International - December 2017 - 14
Poultry International - December 2017 - 15
Poultry International - December 2017 - How the world’s top chicken producers are investing
Poultry International - December 2017 - 17
Poultry International - December 2017 - 5 poultry programs you don’t want to miss at 2018 IPPE
Poultry International - December 2017 - 19
Poultry International - December 2017 - CO2-neutral egg farm opens in the Netherlands
Poultry International - December 2017 - 21
Poultry International - December 2017 - 22
Poultry International - December 2017 - 23
Poultry International - December 2017 - 3 tools to control reactivated Salmonella in poultry feed
Poultry International - December 2017 - 25
Poultry International - December 2017 - 26
Poultry International - December 2017 - 27
Poultry International - December 2017 - How broiler super pre-starter diets impact bird growth
Poultry International - December 2017 - 29
Poultry International - December 2017 - 30
Poultry International - December 2017 - 31
Poultry International - December 2017 - 32
Poultry International - December 2017 - 33
Poultry International - December 2017 - Improve broiler carcass quality by minimizing fl apping
Poultry International - December 2017 - 35
Poultry International - December 2017 - 36
Poultry International - December 2017 - 37
Poultry International - December 2017 - Products
Poultry International - December 2017 - Marketplace
Poultry International - December 2017 - Ad Index
Poultry International - December 2017 - Cover3
Poultry International - December 2017 - Cover4
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