Poultry International - November 2017 - 23
PoultryInternational ❙ 23
Ease of use, engagement
Key to the system's success is that the app is intuitive
and simple to use. To maintain engagement, users are asked
to log in every day, regardless of whether there is a disease
outbreak. But if a poultry or animal disease is suspected, a
full report needs to be submitted.
To use the app, volunteers simply to take a photograph
of a sick bird or animal, or select a photograph from a photo
gallery. On taking the photograph, the GPS position of the
camera is automatically captured. Location can also be
added from a list.
The volunteer is then asked a series of short questions,
for example, animal type, or number of sick animals, to
help explain what has been seen.
To make and send a report takes an average of 2.43
minutes, and all reports are sent to and processed at the
PODD Epicenter at Chiang Mai University. The Epicenter
is staffed by analysts and researchers, many of whom are
If a report raises concerns, an analyst calls the volunteer
for more information and, if necessary, a team is sent for
further investigation and specimen collection. If something
The large numbers
of backyard birds in
with sometimes weak
represent a signiﬁcant
| Nataliia Sokolovska, Dreamstime
November 2017 ❙ www.WATTAgNet.com
significant is found, the incident is deemed a Suspected
Outbreak, and emails are sent the volunteer, the head of the
village, local government officials, public health officials
and the district livestock office.
This allows a coordinated response to be mounted,
ranging from quarantine to slaughter, and any risk is communicated publicly. As part of the response, updates are
sent in real time to all stakeholders. Incoming reports are
reviewed and a dynamic situation map is created showing
all events under investigation.
As important as the technology is the network of volunteers. PODD volunteers are drawn from various walks
of life - ranging from housewives to mechanics. What is
important in their selection is that they are integrated into
local society - hearing what is going on in the locality.
Each volunteer is given a mobile phone and training on
how to use the PODD reporting system. After basic training, 89 percent of volunteers were found to be able to use
the app well, even if they had never used a mobile phone
before. Additionally, training on animal health, clinical
signs of disease, and disease prevention and control practices has been given.