Poultry International - November 2017 - 15
PoultryInternational ❙ 15
in Asia will grow dramatically
from 49 percent to 70 percent.
Casanovas explained that if more
of the population lives in urban
areas and their incomes rise, the
demand for all poultry products
- but primarily that of chicken
- will increase.
He suggested that the broiler
industry in Asia should continue
to convert to the more efficient
modern broiler strains and away
from the less efficient local breeds.
Avian ﬂu's impact on
"Eggs are a cheap form of
protein," said Paul Buisman,
product manager of Moba Group.
He explained that, much like the
demand for poultry meat, the
demand for eggs will
continue to grow with the
Asia will drive growth for poultry
that there is a 2.2 percent
yearly growth in egg
production globally. He
added that, within the
next two decades, it is
projected that there will be a 45
technology will make it easier
percent growth in global egg
to track eggs post production.
market demands. This provides
Once consumers can track the
a huge opportunity for Asia's
products they are buying, he
layer industry. In 2015, the
feels companies will have a betAsia-Pacific region was already
ter understanding of how well
producing 60 percent of the eggs
the company is really doing and
laid by hens, according to WATT
if their products are deemed acPoultry Trends.
ceptable by consumers.
As the demand for eggs conSuccess within the egg industinues to increase with the poputry comes from highly skilled
lation, it will become even more
operators, Buisman said. When
important to manage hygiene,
operators can make small imBuisman noted. Ample time
provements while still producing
has been spent on trying to find
ample amounts of eggs, operathe balance between managing
tions should in return see high
quality, while still maintainfinancial benefits. Consolidation
ing efficiency. Consumers want
results in more numbers, how"perfect eggs" but if they are at
ever it also makes things harder
all altered to meet the consumto manage, Buisman said. ■
The outbreaks of avian inﬂuenza in North America and Europe
have had a significant impact on
the supply of grandparent and
parent ﬂocks in China. When the
highly pathogenic avian inﬂuenza
outbreak peaked in 2015, the subsequent reduction in the supply of
parent breeder stock in China was
dramatic, falling from 45 million
to 30 million head.
"I've never seen anything in
my life like that," Casanovas said.
Casanovas reported that in
March 2017, parent stock hens
were selling for more than $11
apiece in China, which he noted
was unusually expensive.
Avian inﬂuenza outbreaks
have slowed the growth of poultry
consumption in some Asian countries, particularly China, where an
H7N9 strain has a high mortality rate for humans who become
infected after close contact with
"Poultry associations in Asia
are starting to work and educate
the population on disease control
and the ways to eat the standard
broiler, which is not natural
to many countries in Asia,"
November 2017 ❙ www.WATTAgNet.com
Room for growth in Asia's
ers' demands, then they do not
want those eggs because they're
not "natural," he said.
Due to human illness from
eggs in Asia, there has been an
increase in demand for better
food safety practices. Hygiene,
along with better recordkeeping,
is something Buisman feels the
industry is capable of handling.
Consumers are concerned
with where their food comes
from and where it has been, according to Buisman. Current