Poultry International - November 2017 - 10
This is the 10th article in
WATT Global Media's
100-year anniversary series.
A glimpse into the future of
modern poultry production
Precise nutrition, robotics and the fact that society will
force poultry husbandry to go in a different direction will
change the face of poultry production.
BY BENJAMÍN RUIZ
Animal husbandry is defined in many ways, but basically, it is the science that deals with the production and
care of farm animals, including nutrition, genetics and
breeding, housing, handling facilities and techniques,
hygiene, sanitation, health maintenance and disease prevention. In the future, poultry husbandry will ultimately
go in a direction that will change the face of poultry production. Poultry industry professionals from around the
globe share their insights on how new technologies and
societal pressures will affect how poultry is produced.
"Nothing will be the same in poultry husbandry
in the upcoming twenty years," said Dr. Mário Penz,
key accounts director for Cargill Animal Nutrition, in
a simple but rather clever statement used as a benchmark
in this article.
In the last 50 years, the poultry industry has been
driven primarily by feed conversion and production
costs. In contrast, animal rights, environmental and
social issues will play a much larger role in future
production decisions. "Will the idea that 'chicken is
chicken' continue to hold true?" asked Zur Fabian, vice
president, Diversified Imports. Maybe not, considering
there are consumers willing to pay a premium for poultry
raised according to specific animal care and environmental standards.
Nutrition in real time
From a nutrition perspective, "The main task will
be more than simply pushing for better performance,"
said Luca Vandi, regional marketing officer at Biomin.
Precise nutrition and nutrient evaluation with real-time
data will all play a role.
"Precision nutrition promises to shift the role of feed
additives to some degree," said Vandi. But rather than
pushing for a better performance, "It will entail creating
the optimal diet to minimize gut stress and maintain a
balanced, diversified gut microbiota. There is already
increasing awareness that feeding an animal means feeding a microbiota," he continued.
We can expect to see in the future a greater focus on
evaluating ingredients to see what impact they will have
on the gut microbiota.
Water in the sights
Water, often the neglected nutrient, will play a
major role in the next few decades. "In my opinion,"
said Vandi, "water will be the main limiting factor for
the poultry industry's growth."
Even with the best feed formulation, an animal will
not be of much use without adequate drinking water.
Therefore, technologies that optimize water usage and
supply will need to be developed,
such as UV light. "Water quality
Read more: The future of poultry health: New and old challenges,
will be monitored and provided on
a daily basis," said Chris LaPak,
sales manager, Americas, Chorewww.WATTAgNet.com ❙ November 2017