Poultry International - September 2017 - 6
6 ❙ PoultryInternational
Month by month, shipments
of Brazilian poultry meat are
recovering lost ground and by
the year end should be 1 percent
Brazilian meat exports recovering
from 'weak flesh' crisis
The Brazilian poultry industry suffered a huge reputation hit this year,
but little by little its fortunes are being restored.
Brazilian poultry meat exports are forecast to
rise by 1 percent this year, as the industry regains
ground lost as a result of Operation Weak Flesh,
which alleged fraud and the sale of meat unfit for
But recovering from the "unprecedented image crisis," which saw losses for the pig and poultry industries reach US$40 million within a week
of the news breaking, is taking time. Although
poultry meat exports are rising month by month,
figures for June this year show volumes were still
almost 10 percent below those of June 2016.
Yet a steady recovery of lost ground is occurring.
According to the Brazilian pig and poultry
meat industry association, ABPA, June's exports
were 6.2 percent higher than those recorded in
May, and 15.1 higher than in April, immediately
after the scandal hit.
It goes on to say that the figure for June would
www.WATTAgNet.com ❙ September 2017