Poultry International - September 2017 - 2

2 ❙ PoultryInternational

EDITOR'S COMMENT

BY

MARK CLEMENTS

Protecting the future takes
sustained effort

YEARS

CORPORATE HEADQUARTERS
401 East State St., 3rd Floor
Rockford, IL 61104
Tel: +1 815 966 5400

Publisher, International: Greg Watt

Our cover this month leads with an examination of how Brazil
has been slowly recovering its overseas markets after the string of
embargos that hit the country's meat exports due to fears about the
quality of its meat inspection service.
A reputation can take years to build but only a few minutes to
destroy, and this is pretty much what appeared to be happening to
Brazil after the wrongly interpreted findings of a police investigation. A rapid response, coupled with transparency, resulted in the reputation of the country's product being saved, but this does not mean the industry did not suffer.
Transparency is also a topic in our WATT 100th anniversary series, which in this issue looks at the future of environmental sustainability.
As consumers and others demand greater transparency, the industry's efforts, or lack
thereof, to be environmentally sustainable will be increasingly judged, and there may
be a price to pay where companies are found lacking. Future gazing is always a difficult
activity, but it is worth trying to see what may be on the horizon, as a failure to do may
mean there will be no future at all.

The new and the old
Oft called the continent of the future, in this issue we again return to Africa, and
look at a privately owned farm and at the upcoming first VIV Africa trade show, a
global leadership conference at which Poultry International will participate. We hope to
see you there.
We also pay a visit to the old continent, and review forecasts for Europe's poultry
producers to the year's end.
But to return to the topic of the environment and sustainability, we look closely in
this edition at how to control emissions inside the broiler house and at how to properly
manage litter.
Keeping emissions to a minimum and maintaining the quality of litter can contribute
to good welfare and performance, and ultimately sustainability and reputation. ■

gwatt@wattglobal.com

Publisher, N. America: Steve Akins
sakins@wattglobal.com

VP/Director of Innovation and
Data Development: Bruce Plantz
bplantz@wattglobal.com

Director of Content: Terrence O'Keefe
tokeefe@wattglobal.com

Director of Global Digital &
North American Agribusiness Sales
Jeff Miller; jmiller@wattglobal.com

EDITORIAL TEAM
Editor: Mark Clements

mclements@wattglobal.com
Tel: +44 7866 475 388

Digital Content Director: Tara Loszach
Nutrition Editor: Ioannis Mavromichalis
imavromichalis@wattglobal.com

Senior Editor: Lisa Kirschner
Associate Editor: Ann Reus
Staff Reporter: Roy Graber
Agriculture Reporter: Austin Alonzo
Social Media & SEO Editor: Kathleen McLaughlin

ART/PRODUCTION TEAM
Creative Director: Joe Cabusao
Senior Art Director: Tess Stukenberg
Production Manager: Jim Riedl
jriedl@wattglobal.com

Advertising Production Coordinator:
Connie Miller

SALES TEAM

Northern Europe, Asia, Africa
Frans Willem van Beemen

fvanbeemen@wattglobal.com
Tel: +31 344 653 442; Fax:+31 344 653 261

Southern Europe, Latin America
Tineke van Spanje

tvanspanje@wattglobal.com
Tel: +31 495 526 155; Fax: +31 495 525 126

Southeast Asia
Dingding Li, dingdingli@vip.163.com;
Tel: +86 137 640 39062

USA/Canada
Pam Ballard, pballard@wattglobal.com

Follow Mark Clements in his blog
www.WATTAgNet.com/MarkClements.html

Tel: +1 815 966 5576; Fax: +1 815 968 0941
Mary Harris, mharris@wattglobal.com
Tel: +1 815 980 5938; Fax: +1 847 908 7551

Community
https://www.facebook.com/WATTAgNet

www.youtube.com/WATTPoultryTV

https://twitter.com/WATTAgNet

www.linkedin.com/groups/WATT-AgNet-4855866

For article reprints and reprint quotes
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Table of Contents for the Digital Edition of Poultry International - September 2017

Poultry International - September 2017
Contents
Editor’s Comment
News
Brazilian meat exports recovering from ‘weak flesh’ crisis
Avian influenza slows EU poultry industry growth
100TH YEAR SERIES: Sustainable poultry production driving industry advances
Ghana poultry farm’s integration model trains community
Poultry Africa 2017 to tackle continent’s changing needs
7 habits of successful broiler producers
New cage-free layer housing may lower production costs
Why good broiler litter management improves performance
3 tips to minimize broiler house odor, dust emissions
Poultry plants increasing profits with circular model
Products
Marketplace
Advertisers’ Index
Poultry International - September 2017 - BB1
Poultry International - September 2017 - BB2
Poultry International - September 2017 - Poultry International - September 2017
Poultry International - September 2017 - Cover2
Poultry International - September 2017 - Contents
Poultry International - September 2017 - Editor’s Comment
Poultry International - September 2017 - 3
Poultry International - September 2017 - News
Poultry International - September 2017 - 5
Poultry International - September 2017 - Brazilian meat exports recovering from ‘weak flesh’ crisis
Poultry International - September 2017 - 7
Poultry International - September 2017 - 8
Poultry International - September 2017 - 9
Poultry International - September 2017 - Avian influenza slows EU poultry industry growth
Poultry International - September 2017 - 11
Poultry International - September 2017 - 100TH YEAR SERIES: Sustainable poultry production driving industry advances
Poultry International - September 2017 - 13
Poultry International - September 2017 - 14
Poultry International - September 2017 - 15
Poultry International - September 2017 - Ghana poultry farm’s integration model trains community
Poultry International - September 2017 - 17
Poultry International - September 2017 - Poultry Africa 2017 to tackle continent’s changing needs
Poultry International - September 2017 - 19
Poultry International - September 2017 - 7 habits of successful broiler producers
Poultry International - September 2017 - 21
Poultry International - September 2017 - 22
Poultry International - September 2017 - 23
Poultry International - September 2017 - New cage-free layer housing may lower production costs
Poultry International - September 2017 - 25
Poultry International - September 2017 - 26
Poultry International - September 2017 - 27
Poultry International - September 2017 - Why good broiler litter management improves performance
Poultry International - September 2017 - 29
Poultry International - September 2017 - 3 tips to minimize broiler house odor, dust emissions
Poultry International - September 2017 - 31
Poultry International - September 2017 - Poultry plants increasing profits with circular model
Poultry International - September 2017 - 33
Poultry International - September 2017 - 34
Poultry International - September 2017 - Marketplace
Poultry International - September 2017 - Advertisers’ Index
Poultry International - September 2017 - Cover3
Poultry International - September 2017 - Cover4
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