Poultry International - June 2017 - 47
PoultryInternational ❙ 47
Good, quality protein is particularly important for
senior citizens, a group the poultry industry could
do more to target. Monkey Business, Fotolia.com
pregnant women and senior citizens are two groups that
the poultry industry could do more to target.
Children born to women that gain a lot of weight during
pregnancy will themselves have a greater propensity to gain
weight, so low-fat chicken could be marketed as an ideal
food for the pregnant woman and baby.
What an expectant mother eats will not only affect the
development of her offspring but also its future eating habits. It is worth remembering that the tastes of the food that
the mother eats are conveyed to the growing fetus, and may
indicate to the fetus what is good to eat.
With the above in mind, it would be worth the poultry
industry's while to develop products and recipes specifically
aimed at pregnant women, thereby gaining not only consumers in today's world, but also in that of tomorrow.
Senior citizens make up another group that perhaps
should receive more attention when chicken is marketed. As
the human body ages, it gradually loses muscle mass, and
for this reason it is important to consume products that are
high in protein. ■
Eduardo Cervantes López is an international
consultant based in Colombia. He can be
contacted at email@example.com or via
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The lungs are used to exchange breathing gases between the
atmosphere and the bloodstream of animals.
Damage to the lungs, such as caused by gases and noxious or polluting
substances in intensive animal raising conditions, can decrease animal
performance and can even be fatal.
HELPS WITH THE EXPECTORATION OF
EXCESS MUCUS AND WITH THE NATURAL
HEALING OF LUNG TISSUE, IMPROVING
THE FUNCTIONALITY OF THESE ORGANS
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June 2017 ❙ www.WATTAgNet.com