Poultry International - June 2017 - 47

PoultryInternational ❙ 47

Good, quality protein is particularly important for
senior citizens, a group the poultry industry could
do more to target. Monkey Business, Fotolia.com
pregnant women and senior citizens are two groups that
the poultry industry could do more to target.
Children born to women that gain a lot of weight during
pregnancy will themselves have a greater propensity to gain
weight, so low-fat chicken could be marketed as an ideal

food for the pregnant woman and baby.
What an expectant mother eats will not only affect the
development of her offspring but also its future eating habits. It is worth remembering that the tastes of the food that
the mother eats are conveyed to the growing fetus, and may
indicate to the fetus what is good to eat.
With the above in mind, it would be worth the poultry
industry's while to develop products and recipes specifically
aimed at pregnant women, thereby gaining not only consumers in today's world, but also in that of tomorrow.
Senior citizens make up another group that perhaps
should receive more attention when chicken is marketed. As
the human body ages, it gradually loses muscle mass, and
for this reason it is important to consume products that are
high in protein. ■
Eduardo Cervantes López is an international
consultant based in Colombia. He can be
contacted at icproave@hotmail.com or via
www.icproave.com.

For more information about Marketplace advertising, contact
Craig Greuel
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June 2017 ❙ www.WATTAgNet.com


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Table of Contents for the Digital Edition of Poultry International - June 2017

Poultry International - June 2017
Contents
Editor’s Comment
News
Nutrition & Feed Survey: Antibiotic-free animal feed production grows worldwide
Future of poultry welfare: What producers can expect
Global food companies will control the poultry industry
VIV Turkey creates international network platform
How China’s poultry industry is changing
Controlling poultry gut health for maximum performance
Biotin for poultry: An essential but expensive vitamin
6 processed chicken marketing strategies to boost sales
Marketplace
Advertisers’ Index
Poultry International - June 2017 - Poultry International - June 2017
Poultry International - June 2017 - Cover2
Poultry International - June 2017 - Contents
Poultry International - June 2017 - Editor’s Comment
Poultry International - June 2017 - 3
Poultry International - June 2017 - News
Poultry International - June 2017 - 5
Poultry International - June 2017 - 6
Poultry International - June 2017 - 7
Poultry International - June 2017 - Nutrition & Feed Survey: Antibiotic-free animal feed production grows worldwide
Poultry International - June 2017 - 9
Poultry International - June 2017 - 10
Poultry International - June 2017 - 11
Poultry International - June 2017 - 12
Poultry International - June 2017 - 13
Poultry International - June 2017 - 14
Poultry International - June 2017 - 15
Poultry International - June 2017 - Future of poultry welfare: What producers can expect
Poultry International - June 2017 - BB1
Poultry International - June 2017 - BB2
Poultry International - June 2017 - 17
Poultry International - June 2017 - 18
Poultry International - June 2017 - 19
Poultry International - June 2017 - Global food companies will control the poultry industry
Poultry International - June 2017 - 21
Poultry International - June 2017 - 22
Poultry International - June 2017 - 23
Poultry International - June 2017 - VIV Turkey creates international network platform
Poultry International - June 2017 - 25
Poultry International - June 2017 - How China’s poultry industry is changing
Poultry International - June 2017 - 27
Poultry International - June 2017 - 28
Poultry International - June 2017 - 29
Poultry International - June 2017 - 30
Poultry International - June 2017 - 31
Poultry International - June 2017 - 32
Poultry International - June 2017 - 33
Poultry International - June 2017 - Controlling poultry gut health for maximum performance
Poultry International - June 2017 - 35
Poultry International - June 2017 - 36
Poultry International - June 2017 - 37
Poultry International - June 2017 - Biotin for poultry: An essential but expensive vitamin
Poultry International - June 2017 - 39
Poultry International - June 2017 - 40
Poultry International - June 2017 - 41
Poultry International - June 2017 - 42
Poultry International - June 2017 - 43
Poultry International - June 2017 - 6 processed chicken marketing strategies to boost sales
Poultry International - June 2017 - 45
Poultry International - June 2017 - 46
Poultry International - June 2017 - Marketplace
Poultry International - June 2017 - Advertisers’ Index
Poultry International - June 2017 - Cover3
Poultry International - June 2017 - Cover4
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