Poultry International - June 2017 - 31
PoultryInternational ❙ 31
Integrated food companies are now
opening their own grocery stores in
an effort to deliver the higher-quality
products the Chinese demand. Food
companies want to differentiate themselves in the crowded market and win
a larger portion of the market share
with specialized products.
■ Can the white broiler industry
China? If consumer perceptions
change, it would be a huge opportunity to increase global white
will water drive imports?
China does not have enough water
improve its image to drive consumption? The Chinese prefer
traditional breeds over Western
genetics, but does that mean there's
no future for the white broiler in
A "green revolution"
After years of accepting heavy
pollution, Lyons said, China's government and people are demanding better environmental practices
from all industries. The pollution
issue touches another key challenge
for China: its lack of water needed
for meat production. In response,
the Chinese government is moving
farming operations away from water
supplies and drafting legislation to
improve environmental stewardship.
Lyons predicts this is the beginning of a green revolution in China's
agriculture industry. Chinese companies will innovate and test new
technology to meet new environmental standards. New ideas will be
adopted early in China, and wellcapitalized companies will deploy
the newest technology available.
3 questions for the future
Lyons closed his remarks with
■ Who will control scale and integration? Existing food and farming
companies and new players are
looking to consolidate Chinese agriculture. Who will ultimately control the market remains unknown,
but Lyons said it certainly will not
be state-owned enterprises.
June 2017 ❙ www.WATTAgNet.com
No small feat.
The new Konavi Feeder gives birds
easy access to feed without stepping in it.
The Konavi™ Feeding System is a
breakthrough in global broiler feeding.
It features an angled cone with antirake fins that helps keep birds out of
the feeder to maintain fresh, clean
feed. With its low pan height and
patented scalloped edge, the Konavi Feeder invites chicks to eat
from the pan from day one and gives birds comfortable, easy access
to feed throughout their growth cycle. Plus, the streamlined design
permits more complete cleaning between flocks for better bird
health. The new Konavi Feeder lets beaks in, and helps keep feet out.
Learn more about clean, open-style
feeding at choretime.com/KONAVI
Let's grow together™