Poultry International - June 2017 - 26
26 ❙ PoultryInternational
How China's poultry industry
China's global rise is creating new
opportunities for the industry, but persistent
problems with health and perception will
play a large role in poultry's future.
BY AUSTIN ALONZO
twixx | BigStockPhoto.com
Read: Top Asian poultry companies to watch,
China is rapidly changing from a manufacturer to a consumer nation. With its rise in
economic status, the country and Chinese
businesses are playing an ever larger role
on the world stage.
Dr. Mark Lyons, Alltech's global vice
president and head of greater China, explained that the rapid maturation of the
Chinese economy will drive great changes
in its domestic poultry industry and potentially effect the larger global market.
Lyons, who spoke at an Alltech event
on February 1, 2017 at the International
Production & Processing Expo in Atlanta,
offered advice for understanding the
world's second largest poultry-producing
economy and doing business in China.
Above all else, people should understand three things about China, Lyons said:
■ It's different than anywhere else in
the world: it is fast-paced, demanding and not for everyone.
■ Things change rapidly in China, but
transparency is highly valued.
■ To do business in China, there must be
a commitment to being Chinese by
investing in human and financial resources staying in the country.
www.WATTAgNet.com ❙ June 2017