Poultry International - June 2017 - 2

2 ❙ PoultryInternational

EDITOR'S COMMENT

BY

MARK CLEMENTS

Who pays the piper ...

YEARS

CORPORATE HEADQUARTERS
303 North Main Street, Suite 500,
Rockford, Illinois 61101-1018 USA
Tel: +1 815 966 5400
Publisher, International: Greg Watt
gwatt@wattglobal.com

This month, we return to our annual Nutrition and Feed Survey,
and front of mind for a high proportion of respondents are the difficulties they face as a consequence of adapting to antibiotic-free
production.
But is the industry giving itself an unnecessary headache, responding to perceptions rather than to science?
Meat from farms respecting regulations around medicine withdrawal periods will be "antibiotic free." Too many consumers say they don't want meat
containing antibiotics, illustrating the confusion surrounding a change designed to tackle
resistance, not residues.
But antibiotic-free production continues to pique interest, and producers are responding. It may not be the poultry industry's role to educate consumers, but the public is no further forward in understanding what contributes to resistance, while the industry is losing a
valuable tool.
The term may sound better than prudent use, even if the latter may be more practical
and efficient for producers and more welfare-friendly for chickens. Prudent use has not
grabbed headlines, but the term may make consumers think about being prudent too.

... calls the tune

Publisher, N. America: Steve Akins
sakins@wattglobal.com

VP/Director of Innovation and
Data Development: Bruce Plantz
bplantz@wattglobal.com

Director of Content: Terrence O'Keefe
tokeefe@wattglobal.com

Director of Global Digital &
North American Agribusiness Sales
Jeff Miller; jmiller@wattglobal.com

EDITORIAL TEAM
Editor: Mark Clements

mclements@wattglobal.com
Tel: +44 7866 475 388

Digital Content Director: Tara Loszach
Nutrition Editor: Ioannis Mavromichalis
imavromichalis@wattglobal.com

Senior Editor: Lisa Kirschner
Associate Editor: Ann Reus
Staff Reporter: Roy Graber
Agriculture Reporter: Austin Alonzo
Social Media & SEO Editor: Kathleen McLaughlin

ART/PRODUCTION TEAM
Creative Director: Joe Cabusao
Senior Art Director: Tess Stukenberg
Production Manager: Jim Riedl
jriedl@wattglobal.com

Yet the consumer is king. Whether antibiotic-free in isolation will contribute much to
the fight against resistance remains to be seen, but he who pays the piper calls the tune.
A similar issue arises with welfare, which we look at in our WATT 100 series. Again,
there are too many videos of animals "dancing," or exhibiting behaviors in which viewers
delight but that are, in fact, signs of stress, to believe that the public understands welfare.
Standards must actually result in good welfare, satisfying the needs of the animals for
which they have been designed, not public beliefs. Anything other than this is simply a
burden on producers, a sop to the consumer, and of minimal, if any, benefit to the animals
the public claims to care about. ■

Advertising Production Coordinator:
Connie Miller

SALES TEAM

Northern Europe, Asia, Africa
Frans Willem van Beemen

fvanbeemen@wattglobal.com
Tel: +31 344 653 442; Fax:+31 344 653 261

Southern Europe, Latin America
Tineke van Spanje

tvanspanje@wattglobal.com
Tel: +31 495 526 155; Fax: +31 495 525 126

Southeast Asia
Dingding Li, dingdingli@vip.163.com;
Tel: +86 137 640 39062

USA/Canada
Pam Ballard, pballard@wattglobal.com

Follow Mark Clements in his blog
www.WATTAgNet.com/MarkClements.html

Tel: +1 815 966 5576; Fax: +1 815 968 0941
Mary Harris, mharris@wattglobal.com
Tel: +1 815 980 5938; Fax: +1 847 908 7551

Classified
Craig Greuel, cgreuel@wattglobal.com
Tel: +1 815 966 5591

Community
https://www.facebook.com/WATTAgNet

www.youtube.com/WATTPoultryTV

https://twitter.com/WATTAgNet

www.linkedin.com/groups/WATT-AgNet-4855866

For article reprints and reprint quotes
contact: FosteReprints
+1 866 879 9144 www.fosterprinting.com


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Table of Contents for the Digital Edition of Poultry International - June 2017

Poultry International - June 2017
Contents
Editor’s Comment
News
Nutrition & Feed Survey: Antibiotic-free animal feed production grows worldwide
Future of poultry welfare: What producers can expect
Global food companies will control the poultry industry
VIV Turkey creates international network platform
How China’s poultry industry is changing
Controlling poultry gut health for maximum performance
Biotin for poultry: An essential but expensive vitamin
6 processed chicken marketing strategies to boost sales
Marketplace
Advertisers’ Index
Poultry International - June 2017 - Poultry International - June 2017
Poultry International - June 2017 - Cover2
Poultry International - June 2017 - Contents
Poultry International - June 2017 - Editor’s Comment
Poultry International - June 2017 - 3
Poultry International - June 2017 - News
Poultry International - June 2017 - 5
Poultry International - June 2017 - 6
Poultry International - June 2017 - 7
Poultry International - June 2017 - Nutrition & Feed Survey: Antibiotic-free animal feed production grows worldwide
Poultry International - June 2017 - 9
Poultry International - June 2017 - 10
Poultry International - June 2017 - 11
Poultry International - June 2017 - 12
Poultry International - June 2017 - 13
Poultry International - June 2017 - 14
Poultry International - June 2017 - 15
Poultry International - June 2017 - Future of poultry welfare: What producers can expect
Poultry International - June 2017 - BB1
Poultry International - June 2017 - BB2
Poultry International - June 2017 - 17
Poultry International - June 2017 - 18
Poultry International - June 2017 - 19
Poultry International - June 2017 - Global food companies will control the poultry industry
Poultry International - June 2017 - 21
Poultry International - June 2017 - 22
Poultry International - June 2017 - 23
Poultry International - June 2017 - VIV Turkey creates international network platform
Poultry International - June 2017 - 25
Poultry International - June 2017 - How China’s poultry industry is changing
Poultry International - June 2017 - 27
Poultry International - June 2017 - 28
Poultry International - June 2017 - 29
Poultry International - June 2017 - 30
Poultry International - June 2017 - 31
Poultry International - June 2017 - 32
Poultry International - June 2017 - 33
Poultry International - June 2017 - Controlling poultry gut health for maximum performance
Poultry International - June 2017 - 35
Poultry International - June 2017 - 36
Poultry International - June 2017 - 37
Poultry International - June 2017 - Biotin for poultry: An essential but expensive vitamin
Poultry International - June 2017 - 39
Poultry International - June 2017 - 40
Poultry International - June 2017 - 41
Poultry International - June 2017 - 42
Poultry International - June 2017 - 43
Poultry International - June 2017 - 6 processed chicken marketing strategies to boost sales
Poultry International - June 2017 - 45
Poultry International - June 2017 - 46
Poultry International - June 2017 - Marketplace
Poultry International - June 2017 - Advertisers’ Index
Poultry International - June 2017 - Cover3
Poultry International - June 2017 - Cover4
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